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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Innovative: Journal Of Social Science Research Jurnal Riset Manajemen dan Ekonomi PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis
Musthofa Hadi, Musthofa
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE INFLUENCE OF CONSUMER ATTITUDES AND CONSUMER MOTIVATION ON PURCHASING DECISIONS THROUGH SHOPEE (Study on D-IV Marketing Management Students at State Polytechnic of Malang) Anam, Aisyahrani; Hadi, Musthofa
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i3.1304

Abstract

In the current technological era, online shopping has become a dominant trend. With easy internet access and rapid technological advancements, society increasingly relies on e-commerce platforms like Shopee for their shopping needs. This study aims to analyze the influence of consumer attitudes and motivation on purchasing decisions on Shopee. This quantitative research involved distributing questionnaires to 77 D-IV Marketing Management students from the Business Administration Major for the 2023/2024 academic year who have made purchases on Shopee. Accidental sampling was used, and data were analyzed using multiple linear regression (Y = a + b1X1 + b2X2 + e) and hypothesis testing. The findings show that consumer attitude does not have a partial effect on purchase decisions, while consumer motivation does. Collectively, both variables significantly influence purchase decisions, contributing 85.7% to the purchase decision, with 14.3% influenced by other factors. The study concludes that only consumer motivation significantly impacts purchasing decisions. Shopee should more strictly filter sellers by verifying addresses, product types, and availability to avoid pre-orders. Additionally, Shopee can improve information quality on prices, availability, and product benefits, and enhance transaction security to improve user safety and application ratings, thereby building positive consumer perception.
Pengaruh Digitalisasi, Keamanan Dokumen dan Efisiensi Kerja terhadap Kinerja Tata Kelola Dokumen Joni Dwi Pribadi; Permanasari, Kartika Indah; Utaminingsih, Arni; Hadi, Musthofa; Fadilah, Zakiah Nur
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 4 (2023): OKTOBER: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v1i4.859

Abstract

Document governance is an effort to organize documents well, neatly and systematically in accordance with applicable regulations and the needs of each organization. Good document governance can be seen from several perspectives, and this research uses digitalization, document security and work efficiency to measure it. This research uses an explanatory approach, which explores data by distributing questionnaires. Respondents in this research were alumni of the Department of Business Administration, Politeknik Negeri Malang, who had careers in government agencies, higher education institutions, state-owned enterprises and private companies who were members of the alumni group of the Department of Business Administration. Respondents were 86 people and were analyzed statistically using SEM PLS. The research results show that all the hypotheses developed were declared accepted, both for the direct relationship between digitalization, document security and work efficiency on document governance, as well as for the indirect relationship between digitalization on document governance and document security and work efficiency as the intervening.
Pengaruh Customer Experience dan Brand Trust Terhadap Customer Loyalty Pada Produk Implora di Aster Kosmetik Malang Nabila Chika Amanda, Firsa; Maskan, Mohammad; Hadi, Musthofa
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/a3bfaa91

Abstract

For companies, customer experience is very important because it can influence customer perceptions. Another factor is brand trust, whichh describes the extent to which consumers feel confident in a product. This research aims to find out how customer experience and brand trust influence customer loyalty. This research is quantitative research with the variables customer experience, brand trust and customer loyalty. Purposive sampling technique was used as a data collection technique through questionnaires and as many as 100 respondents. Data analysis uses multiple linear regression analysis. Based on the results of partial simultaneous hypothesis testing, it shows that customer experience and brand trust have a positive and significant influence on customer loyalty to Implora products at Aster Cosmetics Malang. Based on the results of this research, it can be concluded that positive customer experience and good brand trust are one of the reasons for customer loyalty.
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA MEMBANGUN LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL IKHLAS RT.07, RW.17, SUDIMORO,MOJOLANGU KEC.LOWOKWARU KOTA MALANG Samboro, Joko; Maskan, M; Utomo, Heru; Helmy, Abdullah; Afandi, Yosi; Hadi, Musthofa
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6049

Abstract

The purpose of this PKM is to find the problems faced by the congregation of the AL Ikhlas Mosque RT.076 RW.17 Sudimoro, Mojolangu Village, Lowokwaru District, Malang City and at the same time provide the right solution to achieve increased knowledge and skills in the field of marketing management, especially building customer loyalty. The methods used are: observation, to observe activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most appropriate alternatives to market goods more effectively. Description of the technology to be applied. 1. In the form of lectures: Study Group participants are gathered in a certain room and given a lecture on devotion material in the form of: Customer Loyalty. 2. Guidance and Training: In the form of practical guidance and training and discussion of experiences and obstacles in the field. 3. Simulation practice: In the form of a demonstration of how entrepreneurs offer goods, and how to attract potential consumers, until loyal customers are formed Keywords: guidance and counseling, customer loyalty.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT MARSALIA EMBROIDERY IN MALANG CITY Ruhama, Naila; Hadi, Musthofa; Evelina, Tri Yulistyawati
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i4.1440

Abstract

In this contemporary period, commerce plays a crucial role in the advancement of the economy and society. The fashion industry is currently experiencing significant growth in Indonesia. Situated in Malang City, Marsalia Embroidery is a thriving fashion enterprise. The primary objective of this research is to assess how customer satisfaction at Marsalia Embroidery is impacted by the quality of their products and services. By conducting a survey, involving 86 negligee purchasers, this quantitative study followed a purposive sampling approach. Subsequently, the obtained data will undergo analysis through multiple linear regression and hypothesis testing. The findings of this investigation reveal that both product quality and service quality individually influence customer satisfaction to a certain degree. Collectively, these two variables hold a substantial sway over customer satisfaction, accounting for 74.1%, while the remaining 25.9% is attributed to other unexplored factors. Therefore, it can be deduced that both product quality and service quality have a partial and collective impact on customer contentment. Marsalia Embroidery is expected to increase the consistency of its products by maximizing the quality check process, so that consumers will receive products that are free from defects and have good standards. In addition, Marsalia Embroidery should also evaluate the reliability of employees in serving consumers, in order to meet the services expected by consumers.
THE EFFECT OF SERVICE QUALITY AND PRICE ON CONSUMER SATISFACTION AT PT. AIR THE BEST LANGGA BRANCH KEPANJEN Ratih, Amara Puteri Wahyuning; Murtiyanto, Rizky Kurniawan; Hadi, Musthofa
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i4.1468

Abstract

In today's modern era, business is one of the main pillars in the economy and social growth. To make the business more advanced and developed, consumer satisfaction is very necessary. In this context, to make consumers feel satisfied, companies need to pay attention to the products or services provided to fulfil what consumers expect. This was a quantitative research. The data collection was conducted by distributing questionnaires to 63 high school students who completed non- formal learning education at PT. Air The Best Langga Branch Kepanjen. This study utilised census sampling. The findings of the research revealed that service quality only has a limited impact on consumer satisfaction, whereas price has a significant impact on consumer satisfaction. According to the data, item X1.3 stands out with the lowest mean score of 39.4, indicating that the physical facilities at PT. Air The Best Langga Branch Kepanjen may not be up to par, leading to a lack of impact on consumer satisfaction by service quality. Nonetheless, both variables do have a substantial impact on consumer satisfaction, accounting for 73.5% of consumer satisfaction, while remaining 26.5% is influenced by other unaccounted factors. In conclusion, only price has a partial but significant effect on consumer satisfaction.  PT. Air The Best Langga Branch Kepanjen should make a balance between price and service given to the consumers. If consumers feel the service quality is balance, or it can exceed consumer expectation, the company will create the consumer satisfaction toward PT. Air The Best Langga Branch Kepanjen.
Vendor-capacity, Perceived-Familiarity, Perceived- Reputation, dan Personal-values sebagai Faktor Pembeda pada Kelompok Konsumen bagi Tercapainya Online Customers’ Trust: Studi pada Pengguna E-commerce di Indonesia Hadi, Musthofa; Zain, Djumilah; Sudiro, Achmad
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.361 KB) | DOI: 10.18202/jam23026332.14.1.05

Abstract

The objectives of this study are (1) To find the determinant variables that discriminate the consumers'group on trusting or not to the online-transactions, among the dependent variables which consist of vendor-capacity, perceived-familiarity, perceived-reputation, and personal values. (2) To find the most differrent variable from those determinant variables found, and (3) To Find the effective strategy to overcome the e-trust barriers in Indonesian online-market. The data collected from 85 samples of Indonesians that experiencing the e-commerce transactions. Many questioners were spread by mailed and directly spreading to meet the quota. The data analysis that used were Discriminant Analysis and Crosstab Analisis. The result of this study show that from four predicting variables, there areonly two variables that determinant the consumers'choise to trust or not to the onlinetransactions; vendor-capacity and perceived-familiarity,- which has significant influence for this case. The consumers'perceived-familiarity was found as the most influencing variables that could discriminate the trust of the customers to online-transactions. Therefore, the vendors'strategy should be held to educate the customer and maximizing the customers' relationship programs, beside continous improvement of the vendors' capacities as well.
Pengaruh Brand Image,Keputusan Pembelian Dan Dampaknya Terhadap Loyalitas Pelanggan Starbucks Di Kota Malang Samboro, Joko; Hadi, Musthofa; Pribadi, Joni Dwi; Maskan, M.
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15687

Abstract

Tujuan utama penelitian ini adalah: a. Untuk mengetahui dan menganalisis Pengaruh yang signifikan antara Brand Image terhadap Keputusan Pembelian.b.Untuk mengetahui dan menganalisis Pengaruh yang signifikan antara Brand Image terhadap Loyalitas Pelanggan melalui Keputusan Pembelian. Lokasi Penelitian berada di Kota Malang, sedangkan populasi penelitian ini adalah semua pelanggan yang pernah membeli di Starbucks Malang, sedangkan sampelnya berjumlah minimal 100.responden Hasil Penelitian menunjukkan bahwa data yang dipergunakan adalah valid dan reliabel; semakin baik Brand Image semakin tinggi Keputusan Pembelian; semakin tinggi Keputusan Pembelian , semakin tinggi Loyalitasnya ; Semakin baik Brand Image semakin tinggi Keputusan Pembelian, maka semakin kuat Loyalitas Pelanggan; Pengaruh total variabel yang diteliti sebasar 24,75 %.
PENGARUH CUSTOMER EXPERIENCE DAN PERCEIVED VALUE TERHADAP LOYALITAS PENGGUNA SPOTIFY PREMIUM Maliki, Alexander Ahadiin Caesar Abdul; Hadi, Musthofa
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.465

Abstract

Penelitian ini merupakan penelitian yang bertujuan mengetahui pengaruh customer experience dan perceived value terhadap loyalitas pengguna Spotify premium di kota Malang. Penelitian ini merupakan penelitian kuantitatif. Metode pengumpulan data melalui kuesioner yang dibagikan kepada 90 responden pengguna Spotify premium di Kota Malang dengan pengambilan teknik sampling purposive sampling yang dengan kriteria: menggunakan atau pernah menggunakan Spotify premium minimal 2 kali, berusia 18-35 tahun dan berdomisili di Kota Malang. Hasil dari penelitian ini menunjukkan bahwa berdasarkan hasil uji t (1) customer experience tidak berpengaruh terhadap loyalitas pelanggan, nilai signifikansi 0,235 lebih besar dari 0,05 (2) perceived value berpengaruh terhadap loyalitas pelanggan ditunjukkan dengan nilai signifikansi 0,000 kurang dari 0,05. (3). Customer experience dan perceived value secara simultan berpengaruh terhadap loyalitas pelanggan ditunjukkan dengan nilai F hitung 33,378 lebih besar dari 3,10 F tabel. Hasil dari penelitian ini dapat disimpulkan bahwa customer experience secara parsial tidak berpengaruh terhadap loyalitas pelanggan dan perceived value secara parsial berpengaruh terhadap loyalitas pelanggan. Secara simultan customer experience dan perceived value berpengaruh terhadap loyalitas pelanggan. Spotify diharapkan memperbaiki pengalaman pelanggan yang berkaitan dengan memberikan segi fitur yang berbeda dari aplikasi streaming musik digital lain agar dapat mendorong dan membentuk loyalitas pelanggan yang lebih baik.
PENGARUH CO-BRANDING, VARIASI PRODUK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK CIMORY Makkiyah, Makkiyah; Hidayatinnisa', Nurul; Hadi, Musthofa
Jurnal Aplikasi Bisnis Vol. 10 No. 2 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini merupakan penelitian eksplanasi dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan dokumentasi dan kuesioner yang disebarkan kepada 100 responden yaitu mahasiswa dari empat Perguruan Tinggi Negeri di Kota Malang. Responden dipilih dengan teknik purposive sampling. Analisis data menggunakan uji kuesioner, analisis deskriptif, uji asumsi klasik, analisis regresi berganda, analisis determinan dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa  co-branding dan brand awareness secara parsial berpengaruh positif terhadap keputusan pembelian, sedangkan variasi produk tidak berpengaruh terhadap keputusan pembelian. Selanjutnya, co-branding, variasi produk dan brand awareness secara simultan berpengaruh positif terhadap keputusan pembelian dengan kontribusi sebesar 79,9 persen. Dari hasil penelitian ini Cimory diharapkan dapat meningkatkan ketertarikan dan kepercayaan konsumen terkait variasi produk dengan kualitas produk agar konsumen tertarik untuk melakukan pembelian produk serta mengoptimalkan strategi co-branding dan brand awareness yang telah diterapkan sehingga dapat meningkatkan keputusan pembelian konsumen.
Co-Authors Abdul Waris Achmad Sudiro Afandi, Yosi Al Akbar, Muhammad Naufal Anam, Aisyahrani Ardani, Firda Budhi, Heady Erdyanto Djumilah Zain Evelina, Tri Yulistyawati Fadilah, Zakiah Nur Fitria, Lailatul Helmy, Abdullah Heru Utomo, Heru Hidayatinnisa', Nurul Joni Dwi Pribadi Joni Dwi Pribadi Kartika Indah Permanasari Makkiyah, Makkiyah Maliki, Alexander Ahadiin Caesar Abdul Maskan, M Maskan, M. Mohammad Maskan, Mohammad Nabila Chika Amanda, Firsa Rahardika, Safirah Putri Ratih, Amara Puteri Wahyuning Rizky Kurniawan Murtiyanto Ruhama, Naila Samboro, Joko Sanjiwani, Sitarestu Utaminingsih, Arni