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All Journal Jurnal Ilmiah Nusantara Prosiding SENTIMETER : Seminar Nasional Teknologi Informasi, Mekatronika, dan Ilmu Komputer
Siti Khoerunnisa
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Analisis Segmentasi Customer Olist Store E-Commerce menggunakan RFM Analysis Aldiansyah Ramadhan; Siti Khoerunnisa; Jamaludin Ahmad Rifai; Yasir Mubarak; Nazarudin Zaini
Prosiding Seminar Nasional Teknologi Informasi, Mekatronika, dan Ilmu Komputer Vol 3 (2024): Sentimeter 2024
Publisher : Prosiding Seminar Nasional Teknologi Informasi, Mekatronika, dan Ilmu Komputer

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan memahami pola perilaku konsumen dalam platform E-Commerce Olist Store menggunakan analisis RFM (Recency, Frequency, Monetary). Metode ini digunakan untuk melakukan segmentasi pelanggan dengan mempertimbangkan tiga dimensi kunci: seberapa baru pelanggan melakukan transaksi (Recency), seberapa sering mereka bertransaksi (Frequency), dan nilai moneter dari transaksi mereka (Monetary). Data transaksi dari platform E-Commerce Olist Store dikumpulkan dan dianalisis menggunakan algoritma RFM untuk mengelompokkan konsumen ke dalam segmen yang berbeda berdasarkan perilaku belanja mereka. Temuan analisis ini memberikan wawasan yang mendalam tentang preferensi dan kebiasaan konsumen, memungkinkan perusahaan E-Commerce untuk membuat keputusan strategis yang lebih baik dalam pemasaran, penawaran produk, dan pengembangan layanan pelanggan. Hasil penelitian ini dapat menjadi panduan berharga bagi praktisi E-Commerce dalam mengoptimalkan strategi pemasaran mereka, meningkatkan retensi pelanggan, dan meningkatkan nilai transaksi. Selain itu, metodologi RFM yang diterapkan dalam penelitian ini dapat menjadi dasar untuk penelitian lebih lanjut dalam pengembangan model segmentasi konsumen yang lebih canggih dan akurat dalam konteks E-Commerce..
PENELITIAN TINDAKAN KELAS Noor Azida Batubara; Maskupah Maskupah; Rida Tusyifa; Siti Khoerunnisa; Wilda Umayyah
JURNAL ILMIAH NUSANTARA Vol. 3 No. 2 (2026): Jurnal Ilmiah Nusantara Maret 2026
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v3i2.8676

Abstract

This classroom action research aims to address learning problems characterized by low student achievement, limited participation, and the presence of misconceptions in understanding the subject matter. The problems were identified through a clear gap between the ideal learning conditions and the actual classroom situation, supported by initial data such as students’ scores below the minimum mastery criteria (KKM), low engagement during discussions, and recurring conceptual errors. The study is grounded in constructivist, behaviorist, and cooperative learning theories, which guided the design of improvement strategies, including active learning methods, group discussions, visual media, and interactive activities. The research was conducted in two cycles following the spiral model consisting of planning, action, observation, and reflection. Data were collected through learning achievement tests, observation sheets, field notes, interviews, and visual documentation. Both quantitative and qualitative analyses were employed. The results showed a significant improvement in students’ participation and learning outcomes. The average score increased from 62 (pre-action) to 74 in Cycle I and 85 in Cycle II. Mastery learning improved from 40% to 90%, while student participation rose from 35% to 80%. These findings indicate that the implemented actions were effective in enhancing both the learning process and outcomes. The improvements align with theoretical principles related to social interaction, reinforcement, and knowledge construction through active learning. The study recommends maintaining the use of active learning strategies and suggests further research in different subjects or classroom contexts to enrich the findings.
Co-Authors Aldiansyah Ramadhan Jamaludin Ahmad Rifai Maskupah Maskupah Nazarudin Zaini Noor Azida Batubara Rida Tusyifa Wilda Umayyah Yasir Mubarak