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All Journal Media Wisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jendela PLS: Jurnal Cendekiawan Ilmiah Pendidikan Luar Sekolah Jurnal Ilmiah Wahana Pendidikan Jurnal Bisnis Hospitaliti International Journal of Travel, Hospitality and Events Innovative: Journal Of Social Science Research Jurnal Sains Terapan Pariwisata Barista : Jurnal Kajian Bahasa dan Pariwisata Bogor Hospitality Journal TRJ (Tourism Research Journal)
Parantika, Asep
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Strategi Bauran Pemasaran 7P Menggunakan Pendekatan Analisis SWOT dalam Upaya Meningkatkan Daya Saing Mangata Coffee & Eatery Rochmadika, Hanif; Parantika, Asep
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.460

Abstract

This research was conducted on Mangata Coffee & Eatery, a culinary business. This study aims to determine and analyze the application of the 7P marketing mix strategy based on a SWOT analysis of Mangata Coffee &; eatery. The results of the SWOT analysis method are used as guidelines to determine alternative strategies for the 7P marketing mix that can be used by Mangata Coffee & Eatery. The research method uses a type of qualitative research with descriptive analysis that refers to the 7P marketing mix, namely Product, Price, Promotion, Place, Process, people, and Physical Evidence. Data collection techniques are carried out by means of interviews, observation, and documentation. The analysis method used is the SWOT analysis method with stages of identifying the 7P marketing mix, then compiling the IFAS and EFAS matrices, determining nine-cell diagrams, and creating alternative strategies from the SWOT matrix. The study results concluded that Mangata Coffee & Eatery was in the V-cell diagram position, resulting in two strategies: maintaining the market and improving products.
Exploring the Ecotourism Potential of Tapalinna and Bujung Manurung Villages: Balancing Nature, Culture, and Sustainability Setiawan, Puguh Andhi; Wiweka, Kadek; Parantika, Asep
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.751

Abstract

The village ecotourism planning in Tapalinna and Bujung Manurung Villages, Mambi Sub-district, Mamasa District, West Sulawesi Province was conducted to identify natural and cultural resources, as well as assess community readiness for managing these resources. The methods used included observation, the distribution of questionnaires to 30 respondents from the community, visitors, and managers, as well as the design of tourism programs and promotional media. The findings reveal that Tapalinna and Bujung Manurung Villages possess various cultural tourism potentials, including the Mambi language, religious systems, kinship systems, and local arts. Additionally, the villages have diverse natural tourism resources, such as flora and fauna. The community and managers showed positive perceptions and readiness toward the ecotourism planning, with a high level of preparedness. The designed tourism programs include daily, overnight, and annual tours, supported by promotional media in the form of posters themed "One Taste of Harmonization." This initiative is expected to encourage community participation and enhance the sustainable attractiveness of the region.
Co-Authors Ananda, Tiara Martha Azzahra , Lintang Salwa Badrudin, Muhammad Devina Nisa Liora Dewi Melati Elena Edelweis Iskandarmouda Fellysha Anggrayni Firdaus Raflikeza, Muhammad FX Setiyo Wibowo Indah Sari, Kelly Iqbal Rivai, Achmad Iriani, Faridah Kadek Wiweka Kurniawan, Ramdhan Kusumaningrum, Dewi Ayu Maulida, Putri Muhamad Rizki Muhammad Iqbal Baskoro Noor Sultan Irgi Wibowo Putra, Octavia Basuki Ramdani, Apri Ramon Hurdawaty Rini, Nuryadina Augus Rochmadika, Hanif Saleh, Muhammad Surya Setiawan, Puguh Andhi Soemarni, Lyly Soraya, Zahra Yubilika, Maria Josephine