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The Effect of Product and Service Diversification in Ecotourism Business Management on Beaches in Bali Kurniawan, Ramdhan; Saununu, Siska Jeanete; Harsono, Iwan; Dewi, Henny Budhysetia
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.670

This research investigates the dynamic interplay between ecotourism, product and service diversification, and their impact on the beaches of Bali. Through a quantitative analysis involving 150 tourists and 150 local businesses, the study explores awareness levels, preferences, and economic outcomes associated with ecotourism practices. Descriptive statistics reveal a heightened awareness among tourists and a prevalent adoption of diversification strategies by local businesses. Correlation analysis establishes strong connections between tourist awareness, preferences for diversified destinations, and the positive correlation between business diversification and community involvement. Regression analysis underscores the economic advantages linked to businesses implementing diversification strategies. Comparative analyses shed light on subgroup differences, emphasizing the influence of awareness and diversification on preferences and economic impact. The discussion underscores the implications for sustainable ecotourism, emphasizing the role of collaboration among businesses, communities, and policymakers. The study contributes valuable insights to the discourse on sustainable tourism practices, offering actionable recommendations for the ecotourism industry on Bali's beaches.

Students’ Attitude and Perception Towards the Development of Virtual Tour Learning Content in English for Hotel and Tourism Course Kosasih, Fauzy Rahman; Budiman, Rahmat; Warsihna, Jaka; Ramdani, Zulmi; Pratama, Erik Yudha; Kurniawan, Ramdhan
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 10 No. 2 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v10i2.32736

The massive progress of technology has brought learning into a more practical, interesting, and fun scheme. The presence of virtual tour learning in education is still limited, yet if implemented in a course, such as English for Hotel and Tourism, it might be a new approach to achieving optimal learning experiences. This study aims to explore attitudes and perceptions of users regarding the urgency of developing virtual tour learning content in the course of English for Hotel and Tourism. The study employs a convergent mixed approach by elaborating quantitative and qualitative simultaneously. A total of 69 respondents involved in this study were selected using a purposive sampling technique. The results show that the majority of the respondents considered it important to use virtual tour learning in this course. This perspective can be seen from their attitudes along with various psychological aspects that support the significance of developing such media. In addition, there are many factors that must be considered to get relevant media, including attractive and user-friendly features, providing significant benefits to respondents, and containing guidelines that are relevant to the English for Hotel and Tourism course.

Konsep E-Tourism Dalam Pengembangan Pariwisata Era Modern Kurniawan, Ramdhan
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4795

The purpose of writing this work is to understand the concept of e-tourism in the development of modern era tourism. The research method used to explore the concept of E-Tourism in modern era tourism development involves a literature review of relevant journal articles, books and recent reports. A literature search was carried out systematically using relevant keywords, such as "E-Tourism" and "Tourism Development". Statistical data from national and international tourism organizations is also used to support analysis of trends and impacts of tourism development. Data collection techniques include literature studies, document analysis, and interviews with tourism and information technology experts to gain additional insights. The urgency of tourism in Indonesia is manifested in its vital economic role, demonstrated by the Ministry of Culture and Tourism of the Republic of Indonesia in strengthening community welfare through sustainable tourism practices. Tourism potential is driven by Indonesia's natural wealth, strengthened by the role of information technology, but requires collaboration between the government, society and the private sector to optimize its impact on the economy, culture and the environment. E-Tourism concept, improving tourism accessibility and visibility with internet technology. Personalized travel experiences and cost efficiency attract tourists, but the importance of considering environmental sustainability in the implementation of E-Tourism is also an important key in the development of modern tourism.

The Effect of Product Innovation, Consumer Awareness, Environmental Policy, Tourist Satisfaction, and Social Culture on Sustainable Tourism in the Tourism Industry in Kintamani Bali Kurniawan, Ramdhan
Law and Economics Vol. 19 No. 1 (2025): February: Law and Economics
Publisher : Institute for Law and Economics Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/laweco.v19i1.121

The tourism industry in Kintamani, Bali, is vital for the local economy, offering breathtaking natural attractions such as Mount Batur and Lake Batur. However, rapid tourism growth raises concerns about environmental sustainability and cultural preservation, necessitating a balanced approach to tourism management. This study analyzes factors influencing tourism sustainability in Kintamani, Bali, focusing on product innovation, consumer awareness, environmental policy, tourist satisfaction, and socio-cultural aspects. Using a quantitative method, data were collected via questionnaires from 350-500 domestic and international tourists and analyzed with path analysis. Results show all variables positively and significantly affect tourism sustainability. Product innovation and tourist satisfaction have the greatest impact, followed by environmental policy and socio-cultural aspects. The study highlights the importance of raising tourist awareness about sustainable practices to preserve local nature and culture. Effective environmental policies and community involvement in tourism management are essential for balancing economic growth and ecosystem preservation. Tourism managers are encouraged to develop sustainable innovations, enhance service quality, and enforce environmental policies. Collaboration between government, communities, and tourists is key to maintaining Kintamani as a sustainable destination

Instagramability and Algorithmic Influence in Travel Intentions: A Bibliometric Mapping of Visual-Driven Tourism Judijanto, Loso; Kurniawan, Ramdhan; Suharto, Bambang
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2302

This paper investigates the convergence of Instagramability, algorithmic impact, and travel intention using an extensive bibliometric analysis of visual-centric tourism research. Utilizing 350 Scopus-indexed documents published from 2010 to 2025, the analysis employs VOSviewer and Biblioshiny to investigate publication trends, subject clusters, and collaborative networks across authors, institutions, and countries. The results indicate three primary research areas: (1) social media and decision-making, (2) sustainable tourism and destination development, and (3) the psychological and behavioral aspects of travel. The topic has transitioned from traditional examinations of tourist motivation to digitally mediated paradigms that prioritize visual communication, influencer marketing, and algorithmic curation. China, the United States, and the United Kingdom have become important places for people from all over the world to work together. There are also strong intellectual links between Asia and Europe. The study advances theoretical frameworks by amalgamating theories of visual communication, algorithmic mediation, and behavioral intention, while also providing practical guidance for destination marketers and policymakers to enhance digital engagement methods. The study, constrained by its dependence on Scopus data, provides a robust basis for subsequent empirical and computational investigations into the interplay between algorithms and visual culture in shaping contemporary travel behavior.

Instagramability and Algorithmic Influence in Travel Intentions: A Bibliometric Mapping of Visual-Driven Tourism Judijanto, Loso; Kurniawan, Ramdhan; Suharto, Bambang
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2302

This paper investigates the convergence of Instagramability, algorithmic impact, and travel intention using an extensive bibliometric analysis of visual-centric tourism research. Utilizing 350 Scopus-indexed documents published from 2010 to 2025, the analysis employs VOSviewer and Biblioshiny to investigate publication trends, subject clusters, and collaborative networks across authors, institutions, and countries. The results indicate three primary research areas: (1) social media and decision-making, (2) sustainable tourism and destination development, and (3) the psychological and behavioral aspects of travel. The topic has transitioned from traditional examinations of tourist motivation to digitally mediated paradigms that prioritize visual communication, influencer marketing, and algorithmic curation. China, the United States, and the United Kingdom have become important places for people from all over the world to work together. There are also strong intellectual links between Asia and Europe. The study advances theoretical frameworks by amalgamating theories of visual communication, algorithmic mediation, and behavioral intention, while also providing practical guidance for destination marketers and policymakers to enhance digital engagement methods. The study, constrained by its dependence on Scopus data, provides a robust basis for subsequent empirical and computational investigations into the interplay between algorithms and visual culture in shaping contemporary travel behavior.

The Effect of Product and Service Diversification in Ecotourism Business Management on Beaches in Bali Kurniawan, Ramdhan; Saununu, Siska Jeanete; Harsono, Iwan; Dewi, Henny Budhysetia
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.670

This research investigates the dynamic interplay between ecotourism, product and service diversification, and their impact on the beaches of Bali. Through a quantitative analysis involving 150 tourists and 150 local businesses, the study explores awareness levels, preferences, and economic outcomes associated with ecotourism practices. Descriptive statistics reveal a heightened awareness among tourists and a prevalent adoption of diversification strategies by local businesses. Correlation analysis establishes strong connections between tourist awareness, preferences for diversified destinations, and the positive correlation between business diversification and community involvement. Regression analysis underscores the economic advantages linked to businesses implementing diversification strategies. Comparative analyses shed light on subgroup differences, emphasizing the influence of awareness and diversification on preferences and economic impact. The discussion underscores the implications for sustainable ecotourism, emphasizing the role of collaboration among businesses, communities, and policymakers. The study contributes valuable insights to the discourse on sustainable tourism practices, offering actionable recommendations for the ecotourism industry on Bali's beaches.

Konsep E-Tourism Dalam Pengembangan Pariwisata Era Modern Kurniawan, Ramdhan
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4795

The purpose of writing this work is to understand the concept of e-tourism in the development of modern era tourism. The research method used to explore the concept of E-Tourism in modern era tourism development involves a literature review of relevant journal articles, books and recent reports. A literature search was carried out systematically using relevant keywords, such as "E-Tourism" and "Tourism Development". Statistical data from national and international tourism organizations is also used to support analysis of trends and impacts of tourism development. Data collection techniques include literature studies, document analysis, and interviews with tourism and information technology experts to gain additional insights. The urgency of tourism in Indonesia is manifested in its vital economic role, demonstrated by the Ministry of Culture and Tourism of the Republic of Indonesia in strengthening community welfare through sustainable tourism practices. Tourism potential is driven by Indonesia's natural wealth, strengthened by the role of information technology, but requires collaboration between the government, society and the private sector to optimize its impact on the economy, culture and the environment. E-Tourism concept, improving tourism accessibility and visibility with internet technology. Personalized travel experiences and cost efficiency attract tourists, but the importance of considering environmental sustainability in the implementation of E-Tourism is also an important key in the development of modern tourism.

The Effect of Product and Service Diversification in Ecotourism Business Management on Beaches in Bali Kurniawan, Ramdhan; Saununu, Siska Jeanete; Harsono, Iwan; Dewi, Henny Budhysetia
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.670

This research investigates the dynamic interplay between ecotourism, product and service diversification, and their impact on the beaches of Bali. Through a quantitative analysis involving 150 tourists and 150 local businesses, the study explores awareness levels, preferences, and economic outcomes associated with ecotourism practices. Descriptive statistics reveal a heightened awareness among tourists and a prevalent adoption of diversification strategies by local businesses. Correlation analysis establishes strong connections between tourist awareness, preferences for diversified destinations, and the positive correlation between business diversification and community involvement. Regression analysis underscores the economic advantages linked to businesses implementing diversification strategies. Comparative analyses shed light on subgroup differences, emphasizing the influence of awareness and diversification on preferences and economic impact. The discussion underscores the implications for sustainable ecotourism, emphasizing the role of collaboration among businesses, communities, and policymakers. The study contributes valuable insights to the discourse on sustainable tourism practices, offering actionable recommendations for the ecotourism industry on Bali's beaches.

Pengaruh Brand Awareness dan Product Excellence, Marketing Digital terhadap Minat Berkunjung pada Pengunjung Desa Wisata Waerebo Kurniawan, Ramdhan; Iriani, Faridah; Parantika, Asep; Putra, Octavia Basuki
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8420

Brand awareness atau Kesadaran merek merupakan kemampuan merk yang timbul dalam ingatan pelanggan pada saat pelanggan berasumsi mengenai produk spesifik serta seberapa sering produk timbul. Tujuan penelitian ini yaitu untuk mengetahui pengaruh dari Pengaruh Brand Awareness dan Product Excellence, Marketing Digital terhadap Minat Berkunjung Pada Pengunjung Desa Wisata Waerebo Teknik pengambilan sampel ditentukan dari jumlah populasi penelitian. Sampel dalam penelitian ini menggunakan metode simple random sampling. Teknik sampling yang dipakai dalam penelitian ini adalah Simple Random Sampling. Teknik pengumpulan data yang dilakukan dalam penelitian ini yaitu dengan observasi, wawancara dan kuisoner. Hasil dari penelitian yang di lakukan yaitu, 1. Pada pengujian hipotesis satu ditunjukkan dengan nilai estimate (β) sebesar 0,112 dan nilai signifikan sebesar 0,329. Nilai signifikan sebesar 0,329 lebih besar dari 0,05 maka keputusan yang diambil adalah Ho1 diterima Ha1 ditolak maka dapat diartikan bahwa tidak terdapat pengaruh Brand Awareness terhadap Marketing Digital, 2. hipotesis dua ditunjukkan dengan nilai estimate (β) sebesar 0,888 dan nilai signifikan sebesar 0,000. Nilai signifikan sebesar 0,000 lebih kecil dari 0,05 maka keputusan yang diambil adalah Ho2 ditolak Ha2 diterima maka dapat diartikan bahwa terdapat pengaruh Product Excellence terhadap Marketing Digital, 3. hipotesis tiga ditunjukkan dengan nilai estimate (β) sebesar 0,116 dan nilai signifikan sebesar 0,000. Nilai signifikansi sebesar 0,000 lebih kecil dari 0,05 maka keputusan yang diambil adalah Ho3 ditolak Ha3 diterima maka dapat diartikan bahwa Pengaruh Marketing Digital terhadap Minat Berkunjung, 4. hipotesis empat ditunjukkan dengan nilai estimate (β) sebesar 0,294 dan nilai signifikan sebesar 0,007. Nilai signifikansi sebesar 0,007 lebih kecil dari 0,05 maka keputusan yang diambil adalah Ho4 ditolak Ha4 diterima maka dapat diartikan bahwa Pengaruh Brand Awareness, Product Excellence.

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