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All Journal Journal of Information System, Applied, Management, Accounting and Research Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Maslahah: Jurnal Pengabdian Masyarakat Jurnal Peradaban Masyarakat (JPM) Capacitarea : Jurnal Pengabdian Kepada Masyarakat Inaba of Community Services Journal
Utami, Indri Putri
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Maslahah: Jurnal Pengabdian Masyarakat

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Penerapan Pemasaran Digital Pada UMKM Cireng Gonjreng Di Desa Sukajaya Utami, Indri Putri; Puspasari, Dewi; Izzati, Nur; Fitriani, Dini
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 2 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i2.12388

Abstract

This activity aims to provide training and assistance to UMKM Cireng Gonjreng in Sukajaya Village, Purwakarta Regency, regarding marketing prospects through digital marketing as a marketing strategy to promote their products. The mentoring method is the PAR (Participatory Active Research) method. The training and mentoring phase consists of several activities, including: (1) Observation, (2) Pre-Activity, (3) Activity, (4) Evaluation and monitoring. The result of community service, UMKM Cireng Gonjreng has social media accounts and marketplaces as tools to sell and promote their products. UMKM understands the importance of digital marketing and can also manage social media marketplaces.
Co-Authors Dewi Puspasari Dini Fitriani, Dini Hariani, Dina Nur Izzati Puspasari, Dewi Puspasari Rahardian, Wildan Rizky Rahmaniyah, Nisa Widiya Avianti