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All Journal J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Journal of Bussines Management Basic SINTESA Journal Of Economic Sciences (Ekuisci)
Ginanjar, Yayat
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Journal Of Economic Sciences (Ekuisci)

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the Influence of Marketing Communication on Customer Loyalty at PT. Image Express Delivery Van (TIKI) Sumedang Branch : pemasaran ginanjar, yayat; Dewi, Kisthi Hanila; Sutisna, Nana
Jurnal Ekuisci Vol 2 No 1 (2024): Vol 2 No.1 September 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i1.465

Abstract

Abstract. Marketing communications can be an effective form of communication channel to handle consumer complaints effectively and efficiently. By paying attention to the importance of marketing communications, companies can design more effective communication strategies to achieve their marketing goals, and can build strong customer loyalty. In this research, the method used is a quantitative method. According to Priyono (Sahir, 2021:13) "Quantitative research methods are scientific thinking in which there is a process of idea formation and ideas are implemented strictly using nomothetic principles and using deductive patterns." Marketing Communications (X) has a positive and significant influence on Customer Loyalty (Y) at PT. Citra Van Titipan Kilat (TIKI) Sumedang Branch with a total influence of 51.1% while 48.9% is the influence of other variables not examined in this research. Then, based on the t test, the calculated t is 9.679 and the degrees of freedom (nk-1) or 100-1-1 98 are obtained for the t table of 1.985 so that the calculated t > t table (9.679 > 1.985). This means that H0 is rejected and H1 is accepted, so there is a positive and significant influence.
Co-Authors Abdullah, Dudung Arafah, Negri Nurkhotif Dewi, Kisthi Hanila Firdayanti, Anita Firmansyah, Deida Aulia Putri Fitriani Fitriani Henriawan, Desan Hidayat, Gustina Kusumawardani, Rani MM, Deni Istiono. Mulyani, Tami Sri Nining Kurniasih, Nining Nurjanah, Ai Siti Saputra, Indra Nugraha Sari, Melita Dewita Sihombing, Lusiana Sutisna, Nana Wawan Gunawan Yuniawati, Ayi Srie