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THE CHARM OF INDONESIAN IN LOCAL MENUS: A CASE STUDY OF THE USE OF INDONESIAN IN MENUS ON CONSUMER PURCHASE INTEREST AT THE MELIO ENIM HOTEL Nur Shabrina Reznani; Andhika Chandra Lesmana; Samuel Hamonangan
Journal Hotspot Vol. 4 No. 1 (2026): May
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study aims to determine the extent of influence of the use of Indonesian in the food & beverage menu book on consumer purchasing interest at the Melio Hotel, Muara Enim Regency, Sumatra Province. This study uses a descriptive research method with a quantitative approach. The data were collected using questionnaires, observations, interviews, documentation and literature studies. The sample in the study amounted to 98 respondents who were consumers. Based on the results of data processing using SPSS, it was found that the use of Indonesian in the menu had a positive effect on purchasing interest, Indonesian language on menus still has strong existence and consumers respond well to menu information written in Indonesian. However, the use of foreign languages should be balanced with appreciation and preservation of Indonesian language as part of national identity
Language Attitudes of Students at Palembang Polytechnic of Tourism: Preserving National Identity Amid the Tide of Globalization Trisna Rahmania; Nur Shabrina Reznani
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 5 No. 3 (2025): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v5i3.3848

Abstract

The globalization era requires tourism vocational students to acquire proficiency in foreign languages as a fundamental competency for the hospitality industry. However, this increasing demand may influence their attitudes toward Indonesian as the national language. This study aims to analyze the language attitudes of students at Palembang Polytechnic of Tourism as an effort to preserve national identity amid the rapid expansion of globalization. Language attitudes are examined through three dimensions: cognitive, affective, and conative. This study employed a descriptive qualitative approach, with data collected through observations and semi-structured interviews involving students from various study programs selected using purposive sampling. The findings reveal a dual pattern of language attitudes among the students. From the cognitive and conative perspectives, students demonstrate a highly positive attitude toward English, primarily driven by instrumental motivation associated with broader employment opportunities in the global tourism industry. Nevertheless, from the affective perspective, students continue to express strong pride in Indonesian as an essential symbol of their cultural and national identity. The study concludes that implementing a proportional bilingual policy within higher education institutions is necessary to produce graduates who are globally competitive while maintaining their national identity.
Efektivitas Instrumen Evaluasi Arjuna Terhadap Keterampilan Menulis Artikel Ilmiah Mahasiswa Nur Shabrina Reznani
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 2 No. 2 (2022): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v2i2.221

Abstract

This study aims to see the effectiveness of Arjuna's evaluation instrument on students' article writing skills. The research method used in this study was a pre-experiment with a research design of One Group Pretest-Posttest Design. The sample of this study amounted to 40 students. The data collection technique used a test technique which was divided into pretest and posttest. The data processing technique used a t-test calculation with the SPSS 20 program. The results showed that Arjuna's evaluation was effective on students' writing skills. The mean score on the initial test was 42.15, an increase of 14.02 to 56.17 on the final test. The t-test results show that tcount is 8.843 and ttable (df 62 = 1.669). The value of tcount (8.843) > ttable (1.669). The results show that Ho is rejected and Ha is accepted. Thus, it can be said that arjuna's evaluation has an influence on the ability to write scientific articles of Management students in Indonesian general courses.