Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Ilmu Komunikasi Network Media Jurnal Intervensi Sosial dan Pembangunan (JISP) Jurnal Ilmu Komunikasi Dan Media
Oxygentri, Oky
Unknown Affiliation
Religion Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Komunikasi Pemasaran Dalam Mempertahankan Daya Beli Konsumen Hallo Burjois Sandi, Adelia Yuliani; Nursanti, Siti; Oxygentri, Oky
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2157

Abstract

The many coffee shops that have sprung up in the city of Karawang have a negative impact on the coffee shop owners themselves because they have created many competitors in the coffee shop world in Karawang. Therefore, every coffee shop must have a strategy to maintain their consumers' purchasing power. This study aims to determine the marketing communication strategy used by the coffee shop hallo burjois to maintain the purchasing power of its consumers. The subjects in this study were one of the coffee shops located in Karawang and consisted of 4 informants. The data collection techniques used were observation, interviews and documentation. The results of the study showed that the results of the study can show that the marketing communication strategy is very effective and important for coffee shops in maintaining consumer purchasing power at the coffee shop hallo burjois in the midst of the hustle and bustle and tight competition in Karawang. Some of the strategies that were successfully identified include 4p and which were expressed by the owner of the coffee shop hallo burjois himself that they build relationships with customers, one of which is through the use of social media, then hallo burjois also often collaborates to hold activities such as collaborating with communities.
Analisis Motion Graphic untuk Pemasaran sebagai Fenomena Sosial Baru; Studi Kasus Event Eraspace 2023 Pratama, Din Eri; Pratama, Bagas Wahyu; Oxygentri, Oky; Ema, Ema
Jurnal Intervensi Sosial dan Pembangunan Vol 6, No 1 (2025): SOCIAL INCLUSION
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jisp.v6i1.21475

Abstract

This research discusses the role of Motion graphics in digital marketing strategies, especially on Instagram, with a case study of the Eraspacetival event. The use of Motion graphics proved effective in attracting audience attention and increasing brand visibility, which had a positive impact on increasing sales and brand loyalty. Through descriptive qualitative methods and Kress and van Leeuwen's multimodality approach, as well as Anstey and Bull's five semiotic elements (linguistic, visual, audio, gestural and spatial), this study identifies how these elements work synergistically in Eraspacetival's Motion content. The results show that persuasive linguistic elements reinforce the message, interactive visuals draw audience engagement, and upbeat sound effects and music enhance interaction. The gestural and spatial elements guide the audience in understanding the flow of information, so the Motion content succeeds in creating significant interaction, evidenced by the increase in likes and comments from the audience.Keywords: Motion Graphic, Marketing Communication, Multimodal, Eraspacetival
Strategi Komunikasi Pemasaran Milenial Studio Melalui Media Sosial TikTok Soraya, Nabilla Dwi; Ramdhani, Muhammad; Oxygentri, Oky
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2183

Abstract

As time goes by, TikTok social media now occupies the top rank in the category of most social media usage time. TikTok is widely used by people today because it is easy to access. That's why almost every group has social media. TikTok's reach is very wide so that the information and content created spreads more easily and quickly. Therefore, TikTok social media information technology is widely used by business or company users to promote their products and services. One of the companies in the field of photo and video services is the Milenial Studio photo studio. This research aims to determine the marketing communication strategy for the Milenial Studio photo studio via TikTok social media. The subject of this research was a photo studio located in Karawang and consisted of 4 informants. The data collection techniques used were in-depth interviews, observation, documentation and literature study.The research results show that the marketing communication strategy is very effective and important for the Milenial Studio photo studio to promote and sell its photo and video services. Some of the strategies that have been identified include the marketing mix and what the owner of Milenial Studio himself said was that they also collaborate with schools by providing photo and video services for school yearbooks.
Hubungan Daya Tarik User Generated Content Di TikTok Terhadap Peningkatan Minat Beli Gen Z Pada Produk Cookie Bomb Fudybro Irawan, Silvia; Dharta, Firdaus Yuni; Oxygentri, Oky
Jurnal Network Media Vol 8, No 2 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i2.5006

Abstract

Penelitian ini dilatarbelakangi oleh unggahan User Generated Content (UGC) produk Cookie Bomb Fudgybro di Tiktok yang sempat mencuri peratian pengguna TikTok. Penelitian ini memiliki tujuan yaitu mengetahui seberapa besar daya tarik User Generated Content produk Cookie Bomb Fudgybro di Tiktok terhadap peningkatan minat beli. Penelitian ini menggunakan metode kuantitatif dengan survey eksplanatory. Penelitiain ini menggunakan Teori Stimulus Organism Respons (SOR). Pengumpulan data dikumpulkan dengan teknik kuesioner yang menggunakan alat ukur skala likert kepada sampel yang sudah ditentukan sebanyak 94 orang yang merupakan mahasiswa aktif Angkatan 2020, 2021, 2022, 2023 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang. Penarikan sampel menggunakan teknik probability sampling dan jenis teknik cluster samping. Pada penelitian ini juga menggunakan teknik statistik deskriptif dengan teknik analisis data regresi linear sederhana. Hasil yang didapat dari penelitian ini menunjukkan daya tarik berpengaruh secara signifikan terhadap peningkatan minat beli.
STRATEGI KOMUNIKASI PEMASARAN BITTERSWEET BY NAJLA DALAM MENARIK MINAT KONSUMEN Dewi, Sintia Tiara; Oxygentri, Oky; Arindawati, Weni A
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 6, No 2 (2022): Agustus, 2022
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v6i2.2022.438-443

Abstract

Sebuah laporan menunjukkan bisnis kuliner secara online (daring) di Indonesia semakin berkembang dalam beberapa tahun terakhir. Strategi komunikasi pemasaran tentunya dibutuhkan oleh semua toko atau perusahaan untuk bisa produknya dikenal oleh banyak masyarakat. Berdasarkan alasan tersebut peneliti ingin mengetahui bagaimana “Strategi Komunikasi Pemasaran Bittersweet By Najla dalam Menarik Minat Konsumen”. Penelitian ini membahas mengenai strategi komunikasi pemasaran yang dilakukan oleh pihak Bittersweet By Najla ditengah berkembangnya bisnis kuliner. Dengan tujuan untuk menjelaskan mengenai strategi komunikasi pemasaran yang dilakukan oleh Bittersweet By Najla dalam menarik minat konsumen. Dalam metode penelitian ini,peneliti menggunakan metode deskriptif kualitatif dengan mendeskripsikan mengenai strategi komunikasi pemasaran yang dilakukan oleh Bittersweet By Najla dengan melakukana wawancara mendalam dan observasi terhadap pihak Bittersweet By Najla sebagai key informan dan konsumen sebagai informan, yang di anggap peneliti perlu dan menguasai ketika saat melakukan penelitian. Hasil dari penelitian ini adalah strategi komunikasi pemasaran yang dilakukan oleh Bittersweet By Najla melalui bauran pemasaran (Product, Price, Place, Promotion) Dalam strategi komunikasi pemasaran yang dilakukan oleh Bittersweet By Najla adalah melalui empat kegiatan yaitu periklanan,promosi, word of mouth, publikasi.Kata Kunci : bittersweet by najla, menarik pembeli, strategi komunikasi pemasaran 
Co-Authors Arindawati, Weni A Dewi, Sintia Tiara Din Eri Pratama ema, ema Firdaus Yuni Dharta Irawan, Silvia Muhammad Ramdhani, Muhammad Nursanti, Siti Pratama, Bagas Wahyu Sandi, Adelia Yuliani Soraya, Nabilla Dwi