Article Per Year (5 Year)
p-Index From 2020 - 2025
1.556
P-Index
This Author published in this journals
All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal ASPIKOM Jurnal Riset Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Sains Riset Tuturlogi: Journal of Southeast Asian Communication
Hasna, Sofia
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
SOCIAL MEDIA STRATEGY: UTILIZING INSTAGRAM TO SHAPE LOCAL, WISDOM-BASED SALES MESSAGES IN A COFFEE SHOP Purnamasari, Oktaviana; Rahim, Norhayati Rafida Abdul; Badri, Muhammad; KN, Jamiati; Hasna, Sofia
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 2 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.2.241-254

Abstract

Micro, Small and Medium Enterprises (MSMEs) possess an extraordinary potential to cultivate. One of the MSMEs that are commonly found is coffee shops. Kedai Kopi 1956 is one from many coffee shops that are currently flourishing, which is located in Kampung Batik Laweyan, Solo. Based on the local wisdom of Kampung Batik Laweyan, Solo, Kedai Kopi 1956 builds sales messages through social media strategies on Instagram. The aim of this research was to identify Kedai Kopi 1956's Instagram social media strategy in building sales messages and utilizing local wisdom as its core. The theory used in analyzing this research was the social media strategy theory by Quesenberry. This research resorts to a descriptive qualitative approach. Data collection techniques includes interview with key informant and observations on the Instagram account @1956.mor. Results revealed that the Instagram social media strategy for building sales messages based on local wisdom was carried out by Kedai Kopi 1956 using three different approaches as expressed by Quesenberry: 1) Determining objectives, target audience and social analysis; 2) Determining the message: creating a big idea, namely Kedai Kopi 1956 always promotes simplicity, attempting to be humble and provides deeper meaning to others, which are  then conveyed in the form of major ideas into inspirational stories; and 3) Integrating Social Media with Marketing in the form of selling merchandise, Advertising by uploading inspirational stories to attract visitors and Public Relations by supporting current hot issues such as independence and peace in Palestine as well as collaborating with third parties, the Surakarta City Tourism and Culture Office to create video profiles.
Implementasi Kampanye Sosial Program Vaksinasi di Indonesia Sebagai Bentuk Pemulihan Pasca-Pandemi Covid-19 Hasna, Sofia
Tuturlogi: Journal of Southeast Asian Communication Vol 4, No 2 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.004.02.4

Abstract

The Pandemic Covid-19 in Indonesia continues with an increase in cases counting until January 28, 2021, there were 13,695 cases with a total of 1,037,993 cases of Covid-19 since it was first announced in early March 2020, therefore there is a need for post-pandemic-recovery-efforts-Covid-19-vaccination-program as a form of herd immunity carried out through campaigns on social media with the hashtag #VaksinCovid19. So that the communication element becomes very important in persuading the public to carry out a social campaign for the Covid-19 vaccination program as a form of post-pandemic recovery. This research aims to see how the implementation of post-pandemic Covid-19 recovery through a social campaign for the vaccination program. This research method uses descriptive qualitative with a literature study method that comes from secondary sources. The Result shows that the current government needs an appropriate communication strategy and target targets based on demographics to the psychology of the community, besides that, it also requires stakeholders to expand engagement in the social campaign for the Covid-19 vaccination program. Also, referring to secondary data with the Brand24 application to see the effectiveness of #VaksinCovid19 shows that the public perception of the Covid-19 vaccine program campaign is still classified as negative.
Cyber Public Relations Sadewa Market dan Interaktivitas Penggiat UMKM di Jawa Tengah Hasna, Sofia
Tuturlogi: Journal of Southeast Asian Communication Vol 1, No 3 (2020): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2020.001.03.4

Abstract

Sadewa Market UMKM website is one of the alternative public services in Central Java with empowerment programs on UMKM. Sadewa Market functioned as a means for cyber public relations in the digital age. This article seeks the activities of Cyber Public Relations on the Sadewa Market Website and the extent to which interactivity is built between the government and the community. Through case studies, this research was conducted with interviews and observations to the central Java provincial government and UMKM actors throughout 2017-2018. This study revealed that the Cyber PR Activity of Sadewa Market UMKM Website is intended to increase interactivity between the Central Java Provincial Government and UMKM activists. Cyber PR activities are driven by the Dinas Koperasi & UMKM of Central Java Provincial Government through attracting visitors, engagement & dialogue, defensive/crisis, and building campaigns.  The digital assistance page on the Website of Sadewa Market encourages interactivity, integration, and information publication. Public engagement is part of Cyber PR activities by emphasizing feedback and asymmetric communication. There are several notes on Cyber PR Website activities, namely regular media monitoring programs, social listening, and content design activities for the formation of public opinion. These notes need to be considered so that Cyber PR activities can be consistent and sustainable.
TINDAKAN KOLEKTIF MASYARAKAT JARINGAN DI INDONESIA: AKTIVISME SOSIAL MEDIA PADA AKSI #GEJAYANMEMANGGIL Hasna, Sofia
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 1 (2022): June 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.1.25-34

Abstract

The action that initiated by Aliansi Rakyat Bergerak on September 23, 2019 is one of the phenomena associated to responding the socio-political issues that become polemic in Indonesia that will be brought during the mass action in Gejayan Yogyakarta. This study uses a qualitative approach with a case study method that focuses on extracting various data like books and journal articles related to social media activism on #GejayanMemanggil. The research aims to find out the practice of #GejayanMemanggil social media activism. This research in the finding that in this action the emergence of collective action on the network society in Indonesia, namely this phenomenon is in accordance with the use of social media on 73,8 % of the society and students and society utilizing it through the hashtag #GejayanMemanggil which reached trending topic on Twitter in 23rd September 2019 with 4215 tweets. interPolitical participation to build collective awareness is built through the resource mobilization paradigm because of the mobilization system that is built both through offline and online activities through the use of social media.
Aktivisme Digital Warganet Muhammadiyah dalam Menyuarakan Isu Krisis Iklim dan Lingkungan Pada Tagar #Milad111Muhammadiyah Hasna, Sofia
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1160

Abstract

In 2023, Indonesia faced a severe climate and environmental crisis. Issues such as the waste crisis, air pollution, and natural disasters called for social movements. Digital activism on social media emerged as a powerful tool to drive change. On its 111th anniversary, Muhammadiyah raised the theme "Ikhtiar Menyelamatkan Semesta", utilizing social media to raise awareness and encourage the public to care for the environment. The aim of this research is to analyze the social media network on X/Twitter through the hashtag #Milad111Muhammadiyah as a form of digital activism by Muhammadiyah netizens in voicing concerns over the climate and environmental crisis. This research uses a descriptive qualitative analysis of conversations related to the theme "Ikhtiar Menyelamatkan Semesta," focusing on social media data from X/Twitter during the period of November 16-22, 2023, with the keyword #Milad111Muhammadiyah. The research concept uses the theories of The Network Society and Opinion Leader. The results show a close-knit network pattern within the Social Media Network, which generated high enthusiasm and solidarity among netizens, especially in the Muhammadiyah cluster. This movement formed a large network of accounts from Muhammadiyah members, alternative media, Muhammadiyah's social enterprises, and Muhammadiyah's autonomous organizations. The Muhammadiyah anniversary was also marked by other popular hashtags, such as #Muhammadiyah (1149 tweets), #IkhtiarMenyelamatkanSemesta (796 tweets), and #MiladMuhammadiyah (465 tweets). This research highlights the strong solidarity of Muhammadiyah netizens through social media activism, particularly regarding the environmental and climate crisis, as well as the important role of opinion leaders in digital campaign movements.
STRATEGI MARKETING PUBLIC RELATIONS HAUS INDONESIA DALAM MEMPERTAHANKAN CORPORATE IMAGE Yuningsih, Siska Yuningsih; Sumarni, Lilik; Hasna, Sofia; Rohman, Abd.; Robina, Naila Magda
Jurnal Sains Riset Vol 15, No 1 (2025): April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i1.3227

Abstract

Strategi marketing public relations yang diterapkan oleh Haus! Indonesia adalah mempertahankan citra perusahaan sebagai brand minuman modern yang difokuskan pada generasi milenial. Menggunakan pendekatan kualitatif dengan metode analisis deskriptif, teknik pengumpulan data melalui wawancara, observasi dan studi pustaka. Teori yang digunakan adalah dari konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy, pull strategy, dan pass strategy. Hasil penelitian menunjukkan bahwa Haus! Indonesia menerapkan strategi marketing public relations berdasarkan konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy (promosi langsung), pull strategy (komunikasi digital interaktif), dan pass strategy (kegiatan sosial dan CSR). Ketiga strategi tersebut dijalankan secara sinergis oleh tim pusat dan pelaksana lapangan untuk membangun citra merek yang positif, adaptif, dan relevan. Strategi marketing public relations tersebut terbukti memberikan dampak nyata dalam meningkatkan consumer engagement dan mempertahankan citra perusahaan di tengah persaingan industri minuman kontemporer. Kata Kunci: Pemasaran Hubungan Masyarakat, Strategi Tiga Arah, Citra Perusahaan 
Revealing Masculinity in BTS’s Music: Between Self Identity and Market Desire Nurnisya, Frizki Yulianti; Hasna, Sofia
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 2 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i2.1286

Abstract

Previous studies assessed that the Korean Wave, including the music group Bangtan Sonyeondan (BTS), had campaigned for a different side of masculinity. BTS, through their music, seems to carry the concept of a "female-friendly model of masculinity". This feminine masculine identity is attached to BTS members and creates a typical stereotype of Asian men in the United States. This study aims to determine the representation of masculinity displayed by the boy group BTS in their video clips from 2013 to 2021 and observe at least 33 video clips. The researcher observed the symbol representation in the video clip with a Critical Discourse Analysis from Norman Fairclough and then conducted a thematic analysis by Braun and Clarke. The results showed a change in the representation of masculinity throughout their careers. This change in representation is also a form of compromise and negotiation between BTS as artists and the music industry's demands at an international level
REVEALING GREEN CAMPAIGN CONCEPT ON PUBLIC RELATIONS PERSPECTIVE: A SYSTEMATIC LITERATURE REVIEW Hasna, Sofia; Patrianti, Tria; Iftatunnisa, Putri Vania
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 8 No. 2 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.2.229-240

Abstract

Green campaign activities are a concept currently utilized by communication practitioners in both profit and nonprofit organizations to emphasize the importance of sustainable environmental practices amid climate and environmental crises. This green campaign aligns with the Sustainable Development Goals (SDGs), specifically Pillar 6, which focuses on environmental development. Additionally, this concept is closely related to public relations (PR) activities, including research, planning, execution, and evaluation. Therefore, this study aims to examine the concept of green campaigns from a public relations perspective to understand how it functions within this field. This research employs a qualitative descriptive method through a systematic literature review (SLR), analyzing data from 100 articles obtained from Google Scholar. The findings indicate that research on the green campaign concept in public relations gained popularity between 2016 and 2018. The green campaign is strongly linked to public relations as a persuasive campaign concept that promotes environmentally sustainable innovations. Furthermore, from a public relations perspective, the green campaign emphasizes outcomes that create environmental value and raise public awareness of environmental issues. Expected applications of the green campaign include green trust (public trust in environmental issues) and green consumer behavior (shifting societal behavior toward more sustainable and eco-friendly living). The green campaign concept is also associated with green marketing campaigns and marketing communication, as they all influence consumer behavior. The presence of the green campaign concept in modern communication activities is marked by increasing public awareness of environmental issues. Therefore, in the context of public relations, the green campaign serves as part of a communication strategy that intersects with environmental issues.
Co-Authors Frizki Yulianti Nurnisya, Frizki Yulianti Iftatunnisa, Putri Vania KN, Jamiati Lilik Sumarni Muhammad Badri, Muhammad Oktaviana Purnamasari Rahim, Norhayati Rafida Abdul Robina, Naila Magda Rohman, Abd. Tria Patrianti