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All Journal Jurnal Akuntansi dan Ekonomika JOURNAL OF APPLIED BUSINESS ADMINISTRATION JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Regress: Journal of Economics & Management
Sabrina, Nova
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

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Psychological Drivers of Consumer Boycott: Understanding Emotional and Social Identity Influences in Batam Ulfah, Mutia; Sabrina, Nova; Putri, Ancala Laras
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9152

Abstract

Consumer boycotts have become an increasingly significant form of consumer activism, driven by ethical, political, and social concerns. This study explores the psychological motivations behind boycott participation in Batam, focusing on emotional triggers, social identity influences, and perceived effectiveness. Using a qualitative approach, data were collected through in-depth interviews and focus group discussions with 30 respondents from Generation X, Y, and Z. Thematic analysis was conducted manually, highlighting key motivations such as moral responsibility, peer influence, and digital activism. The findings reveal that Gen Z engages in boycotts as an expression of online activism, Gen Y is driven by ethical consumption, and Gen X remains skeptical and pragmatic. This research contributes to the literature on consumer activism, ethical consumption, and social identity theory, offering insights for businesses, policymakers, and advocacy groups on how to navigate boycott movements and maintain consumer trust.
Generation Z Entrepreneurial Intentions in the Agricultural Sector in Batam Industrial City Saqdiah, Fatma; Sari, Suci Evita; Wirawan, Adhitomo; Putri, Ancala Laras; Sabrina, Nova; Surmayanti, Reni
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9204

Abstract

This study aims to analyze the factors of generation Z entrepreneurial intentions in the agricultural sector in the industrial city of Batam. The population in this study is management students from 4 universities in Batam City with a total of 200 respondents. This research is a quantitative research. The method used to analyze the data is factor analysis. In this study, there are 19 variables that can be reduced to several factors with the results of the study showing that there are 5 new factors, namely economic improvement, decision-making, interest, entrepreneurship education and entrepreneurial confidence.
Co-Authors Adi Irawan Setiyanto Amalia, Diah Anjelina, Anjelina Arif Darmawan arniati, arniati Dedi Kurniawan Dillah, Shalsha Evodila, Evodila Hasanah, Afriyanti Irianto, Danar Lanniari HS, Rizki Latifa, Nurul Lawita, Nadia Fathurrahmi Maharani, Fazila Mutia Ulfah Nasution, Lala Zakiya Ningsih, Fifi Suria Oktarici, Eddo Nanda Putri, Ancala Laras Rahman, Fuad Arif RIA ANGGRAINI Riri Zelmiyanti, Riri Saqdiah, Fatma Sari, Suci Evita Surmayanti, Reni Utama, Doni Putra Wirawan, Adhitomo