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Journal : Jurnal AbdiMU

Sosialisasi Cara Membuat Desain Kemasan Produk Mockups dan Smartmockups pada Canva bagi Pelaku UMKM Desa Cikancung Rohmanto, Ricky; Hadiansyah, Rian
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 3 No. 2 (2023): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v3i2.788

Abstract

This activity aims to provide guidance to Micro, Small and Medium Enterprises (MSMEs) in Cikancung Village on how to make product packaging designs (packaging) mockups and smartmockups using the Canva platform. The method used in this activity is the Participatory Action Research (PAR) method.  In this context, PAR will involve MSME actors in Cikancung Village in the entire research process. The results of the activity show that MSME players in Cikancung Village can make product packaging designs mockups and smartmockups in Canva, including improving the quality of packaging design, improving product image and branding, facilitating promotion and marketing, attracting more consumers, increasing product competitiveness, saving production costs, increasing sales and profits.
Pengembangan Promosi Desa Cibubuan melalui Pembuatan Profil Website yang Interaktif Rohmanto, Ricky; Aprilianti, Putri; Resmala, Luthpia R.; Parid, Miftahul Parid
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v5i2.1590

Abstract

The Community Service Program (Kuliah Kerja Nyata / KKN) is one of the forms of student dedication to society that focuses on applying academic knowledge for community development. In the KKN program conducted in Cibubuan Village, a team of students from Ma’soem University carried out a digital transformation activity through the design and implementation of an interactive village profile website as a medium for information and promotion of local potential. The purpose of this activity is to provide a digital platform that can be widely accessed so that the village’s local potentials can be recognized at both national and global levels. The implementation method used the Asset-Based Community Development (ABCD) approach, which focuses on mapping local assets, collaborating with village officials, and redeveloping the Webdesa into a more interactive and informative platform. The results show that the implemented website serves as an effective medium for publishing village profiles, community activities, and promoting local small enterprises (UMKM). The presence of this interactive profile website strengthens the village’s digital identity, expands the reach of local potential promotion, and enhances transparency and community participation in village information management.