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Edukasi Saham Untuk Mendorong Semangat Menjadi Investor Muda David Manafe; Maria A. L. Amaral; Hedwigh H. T. Lejap; Engelbertus G. Ch. Watu; Jou Sewa Adrianus; Anggraeny Paridy; Eugenius D. A. Irianto
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 4 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i4.6731

Pasar modal memiliki peran yang vital dalam perputaran ekonomi suatu negara. Di Indonesia, peran ini dimainkan oleh Bursa Efek Indonesia. Berdasarkan data BEI, diketahui bahwa pada tahun 2023 pertumbuhan tingkat investor di Indonesia tembus mencapai 10,48 juta orang. Namun, berdasarkan jumlah tersebut, persentase investor di Nusa Tenggara Timur (NTT) hanya sebesar 3,36% dari keseluruhan di Indonesia. Hal ini tentu sangat memprihantinkan, sehingga dibutuhkan suatu upaya agar jumlah investor di NTT dapat meningkat. Kegiatan edukasi saham untuk mendorong semangat menjadi investor muda ini dilakukan dalam bentuk sosialisasi mengenai pasar modal kepada siswa-siswi SMA Kupang Barat. Dengan dilaksanakannya kegiatan pengabdian masyarakat ini mampu meningkatkan pemahaman para siswa SMAN 1 Kupang Barat mengenai pasar modal, khususnya Bursa Efek Indonesia (BEI). Seiring dengan meningkatnya pemahaman mereka mengenai pasar modal, maka minatnya untuk menjadi investor turut pula meningkat.

Meningkatkan Green Purchasing Behavior di Kota Kupang: Peran Green Perceived Value, Green Perceived Risk, dan Green Perceived Trust Lopes Amaral, Maria Augustin; Adrianus, Jou Sewa; Watu, Engelbertus G. Ch.
Jurnal Manajemen Vol. 21 No. 1 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i1.4764

The aim of this study is to develop a preliminary framework to explore the ecological influence of perceived ecological value, perceived risk, social influence, and low price sensitivity on environmentally friendly purchase intentions and discuss the mediating role of environmentally friendly beliefs. Furthermore, this research uses empirical research through a questionnaire survey method to verify the hypothesis and explore its managerial potential. Data processing uses structural equation modeling (SEM) to verify the research framework. Empirical results show that awareness of environmentally friendly values, social influence and sensitivity to low prices have a positive impact on environmentally friendly beliefs and environmentally friendly purchasing intentions, while green ro risk perception has no impact at all. Furthermore, this research shows that the relationship between green purchase intentions and perceived green value is moderated by green beliefs. Therefore, invest resources to increase the perceived value of environmental compassion to increase environmental compassion beliefs and environmentally friendly purchasing intentions. This study summarizes the literature on green marketing and relationship marketing within a new management framework of green purchase intentions. This study uses five new concepts – perceived green value, social influence, low price sensitivity, green beliefs, and green purchase intentions – to develop an original research framework for increasing green shopping intentions. Although previous research has highlighted issues related to purchasing intentions, no research has yet explored issues related to environmentally friendly management. Therefore, this article builds a research framework to address green purchase intentions.

Meningkatkan Green Purchasing Behavior di Kota Kupang: Peran Green Perceived Value, Green Perceived Risk, dan Green Perceived Trust Lopes Amaral, Maria Augustin; Adrianus, Jou Sewa; Watu, Engelbertus G. Ch.
Jurnal Manajemen Vol. 21 No. 1 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i1.4764

The aim of this study is to develop a preliminary framework to explore the ecological influence of perceived ecological value, perceived risk, social influence, and low price sensitivity on environmentally friendly purchase intentions and discuss the mediating role of environmentally friendly beliefs. Furthermore, this research uses empirical research through a questionnaire survey method to verify the hypothesis and explore its managerial potential. Data processing uses structural equation modeling (SEM) to verify the research framework. Empirical results show that awareness of environmentally friendly values, social influence and sensitivity to low prices have a positive impact on environmentally friendly beliefs and environmentally friendly purchasing intentions, while green ro risk perception has no impact at all. Furthermore, this research shows that the relationship between green purchase intentions and perceived green value is moderated by green beliefs. Therefore, invest resources to increase the perceived value of environmental compassion to increase environmental compassion beliefs and environmentally friendly purchasing intentions. This study summarizes the literature on green marketing and relationship marketing within a new management framework of green purchase intentions. This study uses five new concepts – perceived green value, social influence, low price sensitivity, green beliefs, and green purchase intentions – to develop an original research framework for increasing green shopping intentions. Although previous research has highlighted issues related to purchasing intentions, no research has yet explored issues related to environmentally friendly management. Therefore, this article builds a research framework to address green purchase intentions.

Pendampingan pengembangan produk dan pemasaran potensi pariwisata desa Kuanheun Maria Augustin Lopes Amaral; Engelbertus G. Ch. Watu; Alfry Aristo Jansen Sinlae; Apryanus Fallo; Stanis Man
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25389

Abstrak Tujuan dari kegiatan pengabdian masyrakat adalah melakukan pelatihan dan bimbingan teknis kepada desa Kuanheun sebagai salah satu desa yang memiliki potensi desa wisata yang berada di Kabupaten Kupang. Memiliki banyak potensi wisata yang bisa dikembangkan dari daerahnya untuk dijadikan harta karun pengembangan pariwisata agar dapat meningkatkan pendapatan masyarakat. Saat wisata ditingkatkan akan mendorong UMKM makanan dan lainnya pun bergerak. Desa Kuanheun dikunjungi sedikit wisatawan dan tidak dijadikan sebagai ladang uang bagi Desa tersebut Ketika ada wisatawan yang berkunjung. Metode dalam kegiatan pengabdian ini adalah persiapan, pelaksanaan dan evaluasi. Pendampingan, pelatihan dan bimbingan teknis perlu diterapkan agar mampu mengembangkan wisata alam di Desa Kuanheun. Dengan dokumen STP pelaku UMKM, pengurus BUMDes dan ibu-ibu PKK tahu tentang target pasar yang jelas dan promosi yang tepat bisa diterapkan. Kegiatan pengabdian berjalan dengan baik dan lancar. Peserta berharap kedepan bisa memberikan pelatihan lanjutan. Kata kunci: desa wisata; segmenting; targeting; positioning; social media marketing Abstract The aim of the community service activities is to provide training and technical guidance to Kuanheun village as one of the villages with tourism village potential in Kupang Regency. It has a lot of tourism potential that can be developed in the region to become a treasure trove of tourism development in order to increase people's income. When tourism is increased, it will encourage food and other MSMEs to move. Kuanheun Village is visited by few tourists and is not used as a source of money for the village when tourists visit. The methods in this service activity are preparation, implementation and evaluation. Assistance, training and technical guidance need to be implemented to be able to develop natural tourism in Kuanheun Village. With the STP document, MSME actors, BUMDes administrators and PKK women know about a clear target market and appropriate promotions can be implemented. Service activities run well and smoothly. Participants hope that in the future they can provide further training Keywords: tourist village; segmenting; targeting; positioning; social media marketing

Pengaruh Brand Image Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Tiktok Shop Adriana S. Lahus; Ardy F. Lamatokan; Herybertus S. Meot; Simon Sia Niha; Watu, Engelbertus G. Ch
ORGANIZE: Journal of Economics, Management and Finance Vol. 2 No. 2 (2023): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v2i2.21

Tiktok adalah salah satu dari beberapa aplikasi belanja online yang dibuat sebagai hasil dari munculnya internet. Penelitian ini mencoba untuk mengidentifikasi pengaruh kepercayaan toko, pemasaran konten, dan persepsi merek terhadap keputusan pembelian Tiktok. Purposive sampling digunakan dalam metode penelitian kuantitatif ini, yaitu mengumpulkan data dari sampel sebanyak 142 responden dengan menggunakan kuesioner. Regresi berganda untuk menganalisis data. Temuan penelitian menunjukkan bahwa sementara pemasaran sosial media memiliki dampak yang menguntungkan dan signifikan terhadap perilaku pembelian dengan sig. nilai 0,000, citra merek memiliki pengaruh yang terlihat dengan nilai sig 0,006. Citra merek, pemasaran konten, dan kepercayaan toko semuanya berdampak pada pilihan pembelian pada saat yang sama atau pengaruh secara bersamaan

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