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Meningkatkan Green Purchasing Behavior di Kota Kupang: Peran Green Perceived Value, Green Perceived Risk, dan Green Perceived Trust Lopes Amaral, Maria Augustin; Adrianus, Jou Sewa; Watu, Engelbertus G. Ch.
Jurnal Manajemen Vol. 21 No. 1 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i1.4764

The aim of this study is to develop a preliminary framework to explore the ecological influence of perceived ecological value, perceived risk, social influence, and low price sensitivity on environmentally friendly purchase intentions and discuss the mediating role of environmentally friendly beliefs. Furthermore, this research uses empirical research through a questionnaire survey method to verify the hypothesis and explore its managerial potential. Data processing uses structural equation modeling (SEM) to verify the research framework. Empirical results show that awareness of environmentally friendly values, social influence and sensitivity to low prices have a positive impact on environmentally friendly beliefs and environmentally friendly purchasing intentions, while green ro risk perception has no impact at all. Furthermore, this research shows that the relationship between green purchase intentions and perceived green value is moderated by green beliefs. Therefore, invest resources to increase the perceived value of environmental compassion to increase environmental compassion beliefs and environmentally friendly purchasing intentions. This study summarizes the literature on green marketing and relationship marketing within a new management framework of green purchase intentions. This study uses five new concepts – perceived green value, social influence, low price sensitivity, green beliefs, and green purchase intentions – to develop an original research framework for increasing green shopping intentions. Although previous research has highlighted issues related to purchasing intentions, no research has yet explored issues related to environmentally friendly management. Therefore, this article builds a research framework to address green purchase intentions.

Meningkatkan Green Purchasing Behavior di Kota Kupang: Peran Green Perceived Value, Green Perceived Risk, dan Green Perceived Trust Lopes Amaral, Maria Augustin; Adrianus, Jou Sewa; Watu, Engelbertus G. Ch.
Jurnal Manajemen Vol. 21 No. 1 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i1.4764

The aim of this study is to develop a preliminary framework to explore the ecological influence of perceived ecological value, perceived risk, social influence, and low price sensitivity on environmentally friendly purchase intentions and discuss the mediating role of environmentally friendly beliefs. Furthermore, this research uses empirical research through a questionnaire survey method to verify the hypothesis and explore its managerial potential. Data processing uses structural equation modeling (SEM) to verify the research framework. Empirical results show that awareness of environmentally friendly values, social influence and sensitivity to low prices have a positive impact on environmentally friendly beliefs and environmentally friendly purchasing intentions, while green ro risk perception has no impact at all. Furthermore, this research shows that the relationship between green purchase intentions and perceived green value is moderated by green beliefs. Therefore, invest resources to increase the perceived value of environmental compassion to increase environmental compassion beliefs and environmentally friendly purchasing intentions. This study summarizes the literature on green marketing and relationship marketing within a new management framework of green purchase intentions. This study uses five new concepts – perceived green value, social influence, low price sensitivity, green beliefs, and green purchase intentions – to develop an original research framework for increasing green shopping intentions. Although previous research has highlighted issues related to purchasing intentions, no research has yet explored issues related to environmentally friendly management. Therefore, this article builds a research framework to address green purchase intentions.

Pengaruh Brand Image Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Tiktok Shop Adriana S. Lahus; Ardy F. Lamatokan; Herybertus S. Meot; Simon Sia Niha; Watu, Engelbertus G. Ch
ORGANIZE: Journal of Economics, Management and Finance Vol. 2 No. 2 (2023): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v2i2.21

Tiktok adalah salah satu dari beberapa aplikasi belanja online yang dibuat sebagai hasil dari munculnya internet. Penelitian ini mencoba untuk mengidentifikasi pengaruh kepercayaan toko, pemasaran konten, dan persepsi merek terhadap keputusan pembelian Tiktok. Purposive sampling digunakan dalam metode penelitian kuantitatif ini, yaitu mengumpulkan data dari sampel sebanyak 142 responden dengan menggunakan kuesioner. Regresi berganda untuk menganalisis data. Temuan penelitian menunjukkan bahwa sementara pemasaran sosial media memiliki dampak yang menguntungkan dan signifikan terhadap perilaku pembelian dengan sig. nilai 0,000, citra merek memiliki pengaruh yang terlihat dengan nilai sig 0,006. Citra merek, pemasaran konten, dan kepercayaan toko semuanya berdampak pada pilihan pembelian pada saat yang sama atau pengaruh secara bersamaan

Pelatihan Penerapan Manajemen Organisasi Bagi Karang Taruna Desa Baumata Timur Lopes Amaral, Maria Augustin; Falo, Ijebi Antonio Claudio; Tuas, Maria Clarita; Silva, Marcella Da; Lorenza, Devina Claudia; Watu, Engelbertus G. Ch.; Amaral, Maria Augustin Lopes
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.647

Tujuan dari kegiatan pengabdian ini yaitu memberikan pelatihan penerapan manajemen organisasi bagi Karang Taruna Manekmat Desa Baumata Timur. Generasi muda sebagai generasi penggerak perubahan dan sebagai pengontrol keadaan sosial serta sebagai penerus bangsa. Metode pelaksanaan kegiatan pengabdian ini bagi menjadi tiga tahap yaitu persiapan, pelaksanaan dan evaluasi. Materi disampaikan dalam bentuk ceramah serta ada sesi tanya jawab untuk merespon sejauh mana pemahaman peserta kegiatan dan simulasi juga diberikan agar selain teori peserta juga bisa langsung praktik. Hasil kegiatan pengabdian masyarakat memberikan pengetahuan kepada peserta tentang manajemen organisasi, berbagai konflik yang ada pada organisasi, cara mengatasi masalah, dan fungsi manajemen. Referensi tersebut dalam membantu peserta saat berorganisasi di Karang Taruna Manekmat menjadi mudah dan dapat mencapai tujuan bersama dalam organisasi. Harapan peserta adalah tim pengabdian dapat memberikan pelatihan berkelanjutan tentang pendampingan kepengurusan organisasi dalam membuat kegiatan yang menarik, program atau kegiatan yang perlu diupload di media sosial sebagai bentuk informasi yang perlu diketahui orang-orang.

Petani Cerdas Finansial: Pelatihan Literasi Keuangan bagi Keluarga Tani Watu, Engelbertus G. Ch.; Amaral, Maria Augustin Lopes; Adrianus, Jou Sewa
Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): Desember
Publisher : Indonesia Emerging Literacy Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53621/jippmas.v4i2.361

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan literasi keuangan petani di Desa Nunkurus, Kecamatan Kupang Timur, Kabupaten Kupang, Nusa Tenggara Timur, dengan memberikan pelatihan tentang pengelolaan keuangan, perencanaan anggaran, dan strategi investasi untuk usaha tani. Metode pelatihan meliputi pemaparan materi oleh narasumber ahli, diskusi interaktif, serta studi kasus dan simulasi perencanaan keuangan yang memungkinkan peserta untuk langsung menerapkan konsep yang dipelajari. Hasil dari pelatihan ini mencakup peningkatan pemahaman dan keterampilan peserta dalam mengelola pendapatan dan membuat keputusan investasi yang lebih bijak, yang diharapkan dapat meningkatkan efisiensi dan hasil usaha tani mereka, serta kesejahteraan ekonomi secara keseluruhan.

Perbedaan Generasi: Peran Sikap dan Nilai Kerja terhadap Kinerja di Dinas Kependudukan dan Pencatatan Sipil Provinsi Nusa Tenggara Timur Adrianus, Jou Sewa; Watu, Engelbertus G. Ch.; Lopes Amaral, Maria Augustin
Jurnal Bina Praja Vol 15 No 3 (2023)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.467-477

This study aims to explore the relationship between work values, work attitude, leadership style, and job performance from two generations, namely Gen X and Gen Y, in the Department of Health, Population and Civil Registration of East Nusa Tenggara Province. The sampling technique used convenience sampling through Google Forms and then sent to each employee. The population and sample in this study were 168 people, including 72 people from Generation X with birth years 1965-1980 and 96 people from Generation Y with birth years 1981-2001. Based on this number, only 124 questionnaires were filled out and returned to researchers, of which Generation X was 46 and Generation Y was 78. This study showed different results for the two generations; Gen Six hypotheses were accepted. Two hypotheses were rejected, including work values affecting work attitude but not on job performance, work attitude affecting job performance, and leadership style affecting work values but not job performance. Work attitude can mediate between work value and job performance; work values can mediate the influence between leadership style and work attitude and job performance. In Generation Y, six hypotheses were accepted, and two hypotheses were rejected, including work values influencing work attitude and job performance, work attitude does not influence job performance, and leadership style influencing work values and job performance. Apart from that, work attitude is not able to mediate between work value and job performance; work value can mediate the influence between leadership style and work attitude and job performance.

Pendampingan pengembangan produk dan pemasaran potensi pariwisata desa Kuanheun Amaral, Maria Augustin Lopes; Watu, Engelbertus G. Ch.; Sinlae, Alfry Aristo Jansen; Fallo, Apryanus; Man, Stanis
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25389

Abstrak Tujuan dari kegiatan pengabdian masyrakat adalah melakukan pelatihan dan bimbingan teknis kepada desa Kuanheun sebagai salah satu desa yang memiliki potensi desa wisata yang berada di Kabupaten Kupang. Memiliki banyak potensi wisata yang bisa dikembangkan dari daerahnya untuk dijadikan harta karun pengembangan pariwisata agar dapat meningkatkan pendapatan masyarakat. Saat wisata ditingkatkan akan mendorong UMKM makanan dan lainnya pun bergerak. Desa Kuanheun dikunjungi sedikit wisatawan dan tidak dijadikan sebagai ladang uang bagi Desa tersebut Ketika ada wisatawan yang berkunjung. Metode dalam kegiatan pengabdian ini adalah persiapan, pelaksanaan dan evaluasi. Pendampingan, pelatihan dan bimbingan teknis perlu diterapkan agar mampu mengembangkan wisata alam di Desa Kuanheun. Dengan dokumen STP pelaku UMKM, pengurus BUMDes dan ibu-ibu PKK tahu tentang target pasar yang jelas dan promosi yang tepat bisa diterapkan. Kegiatan pengabdian berjalan dengan baik dan lancar. Peserta berharap kedepan bisa memberikan pelatihan lanjutan. Kata kunci: desa wisata; segmenting; targeting; positioning; social media marketing Abstract The aim of the community service activities is to provide training and technical guidance to Kuanheun village as one of the villages with tourism village potential in Kupang Regency. It has a lot of tourism potential that can be developed in the region to become a treasure trove of tourism development in order to increase people's income. When tourism is increased, it will encourage food and other MSMEs to move. Kuanheun Village is visited by few tourists and is not used as a source of money for the village when tourists visit. The methods in this service activity are preparation, implementation and evaluation. Assistance, training and technical guidance need to be implemented to be able to develop natural tourism in Kuanheun Village. With the STP document, MSME actors, BUMDes administrators and PKK women know about a clear target market and appropriate promotions can be implemented. Service activities run well and smoothly. Participants hope that in the future they can provide further training Keywords: tourist village; segmenting; targeting; positioning; social media marketing

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