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All Journal Jurnal Ilmiah Pangabdhi JCES (Journal of Character Education Society) Edunesia : jurnal Ilmiah Pendidikan Jurnal Generic Progresif : Media Publikasi Ilmiah Jurnal Ilmiah Edutic : Pendidikan dan Informatika Nuris Journal of Education and Islamic Studies Jurnal Informatika Polinema (JIP) Sains Data Jurnal Studi Matematika dan Teknologi
Stefany, Evy maya
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Other

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Journal : Jurnal Ilmiah Pangabdhi

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Digital Strategy in Enhancing Brand Equity of Pantai Matahari Tourism Sumenep Ni'mah, Ana Tsalitsatun; Arif, Muchamad; Tahir, Muhlis; Diana, Luluk Mauli; Stefany, Evy Maya
Jurnal Ilmiah Pangabdhi Vol 10, No 2: Oktober 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pangabdhi.v10i2.23815

Abstract

This community service article delves into the implementation of a digital strategy aimed at elevating the brand equity of Pantai Matahari Tourism in Sumenep. Pantai Matahari, boasting natural beauty and cultural richness, holds significant potential as a tourist destination. However, its underdeveloped brand and limited exposure hinder the realization of its full tourism potential. Through an in-depth analysis of the tourism landscape in Sumenep, key elements for branding are identified. A meticulously crafted digital marketing strategy is then introduced to enhance the visibility and popularity of Pantai Matahari Tourism in the digital realm. This strategy incorporates social media and content marketing to engage a broader audience. The outcome of this initiative includes the establishment of a robust brand identity for Pantai Matahari Tourism, leading to increased public awareness and visitor interest. Collaborative efforts with local stakeholders and businesses further contribute to strengthened tourism infrastructure and attract new investments. The findings underscore the positive impact of tailored branding and digital marketing strategies on the development of Pantai Matahari Tourism, fostering economic benefits for local communities while preserving natural and cultural treasures. This community service initiative signifies a tangible contribution to sustainable tourism development in Sumenep.
Co-Authors Agung Setyawan Ana Tsalitsatun Ni'mah Anwar, Fathoni Misbahul Diana, Luluk Mauli Gultom , Jhon Filius Khoiroh, Merry Dian Medika Risnasari, Medika Muchamad Arif, Muchamad Nisa, Alifia Zumrotul Prita Dellia Puji Rahayu Ningsih Rika Yunitarini Romadhon, Sahrul Rosida, Illiya Sigit Dwi Saputro, Sigit Dwi Susilowati S Tahir, Muhlis triandina, riski