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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Abdi Insani Jurnal Pengabdian West Science
Syaputra, Kamilia
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DIGITALISASI TRANSAKSI DAN REBRANDING PRODUK: IMPLEMENTASI E-POS DAN DESAIN KEMASAN PADA UMKM TEMPOYAK MAK SYALU, PALEMBANG Salamah, Ummy Gusti; Syaputra, Kamilia; Hapsari, Yulia; Sahbellah, Nia; Adrian, Rio; Irawan, Fakhri
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.2987

Abstract

This community service program aims to enhance the operational efficiency and competitiveness of UMKM Tempoyak Mak Syalu through the implementation of the Electronic Point of Sales (E-POS) system for transaction digitalization and product rebranding via new packaging design and social media optimization. The activity was conducted over three days in July and continues to be implemented at UMKM Tempoyak Mak Syalu, Palembang, using methods such as training, technical assistance, and direct implementation of the E-POS system along with product packaging innovation. Evaluation was carried out through observation, interviews, and measurement of key performance indicators, including transaction input time, recording error rate, sales volume, and digital promotion effectiveness. The results show a significant improvement in efficiency, with transaction recording time reduced from an average of 10–15 minutes to 3–5 minutes per day (approximately 60% more efficient) and a 78% reduction in input errors. The E-POS system also facilitated stock management and automated financial reporting. On the marketing side, the introduction of new packaging and professional product photography enhanced brand clarity and consumer trust, leading to a 50% increase in monthly sales. This program demonstrates that transaction digitalization and product rebranding effectively strengthen the digital literacy of small business owners, improve operational efficiency, and expand market reach through more professional digital branding.  
Co-Authors Adrian, Rio Afra Nazhirah Ahmad, Dzaky Hanifah Al Qomar, Kodri Amelia, Intan Amelia, Masayu Sarah Anastasya, Laras Ayu Apria, Iga Aprilia, Della Aprilia, Tiara Aprillia, Najwa Arinaullah, Nabiel Ayu Soraya Bangun, M. Agung Kusuma Erlangga, Yusta Fadilah, Lola Fadillah, Lola Firman syah, Firman Firmansyah Firmansyah Hanim, Msy Rahmah Irawan, Fakhri Istinabiyah, Desti Destiansari Jasurjon, Mirzoev Kamila, Siti Kogoya, Arabela Kurniawan, Lutfi Kurniawan, Muhammad Lutfi Kusuma Bangun, M. Agung Maulina, Wulandari Meylani, Andry Mirza, Lidya Muharram, Muhammad Bintang Napitupulu, Justin Andrea Novrianti, Rizky Novrianty, Rizky Perdana, M. Defri Putra, Dimas Kurnia Putri, Popy Dwi Rahmah F, Annisa Ramadila, Tari Rita Sari, Dwi Mei Rizki Ramadhan Sahbellah, Nia Salamah, Ummy Gusti Saputra, M. Yogi Sari, Dwi Mei Rita Satria, Rico Septian, Wanda Silfiani, Ayu Diya Soraya, Ayu Yulia Hapsari