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All Journal Nurani: Jurnal Kajian Syariah dan Masyarakat I-Finance Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains IJBE (Integrated Journal of Business and Economics) SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Islamiconomic: Jurnal Ekonomi Islam Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Asyafina Journal: Jurnal Akademi Pesantren BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal of Business Studies and Management Review IEB: Journal of Islamic Economics and Business
Safitri, Nurfala
The Faculty Of Islamic Economic And Business, UIN Raden Fatah Palembang
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Journal : I-Finance Journal

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EVALUATION OF FIVE FLAGSHIP PROGRAMS OF BAZNAS USING INSTAGRAM SENTIMENT ANALYSIS Nurfala Safitri
I-Finance Journal Vol 10 No 2 (2024): I-FINANCE: a Research Journal on Islamic Finance
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Fatah Palembang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/4gm28q44

Abstract

This study aims to analyze the effectiveness of promotional activities for the flagship programs of the National Amil Zakat Agency (BAZNAS) through Instagram and to evaluate the challenges encountered, such as promotional imbalance and low public trust due to a lack of transparency and consistency in communication. A quantitative text-based approach was employed, utilizing a sample of 135 captions from the BAZNAS Instagram account (@baznasindonesia) collected through web scraping. The analysis techniques included text mining, topic analysis, and promotional effectiveness evaluation based on keyword distribution. The findings revealed a promotional imbalance, with the "Indonesia Peduli" program dominating over others, such as "Indonesia Takwa" and "Indonesia Sehat." Additionally, analysis of BAZNAS’s fundraising reports indicated significant disparities in fund allocation, with the majority concentrated on the "Indonesia Peduli" program. The study concludes that BAZNAS's social media promotions need improvement to ensure a more balanced representation and effective zakat fundraising by enhancing transparency and consistency in communication to restore public trust.
Co-Authors Abdullah Sahroni Alyssa, Heidy Puspa Ardani Ardani Azizah, Sarah Bambang Waluyo Chandra Zaki Maulana Dendy Herdianto Dinnul Alfian Akbar Hadiansyah, Ahmad Irgi Ida Syafrida Jayanti, Sri Delasmi Khairun Nisa Kurniawan, Cecep Soleh Lisnawati, Rika M Fachry Zaiman MAFTUKHATUSOLIKHAH MAFTUKHATUSOLIKHAH Mareta Fitriyani Maya Panorama Muhammad Abdul Rohman Muhammad Afif Rifqi Muhammad Afif Rifqi Muhammad Habibi Mulia, Nadia Nilawati Nilawati Nurul Hasanah Rika Lidyah Rohman, Muhammad Abdul Sri Delasmi Jayanti Subiantoro, Rafli Arsoyo Sylvia Rozza Tamimi, Yusrina Alyani Taufiqurahman, Muhamad Titin Hartini Utie, Maulida Salmi Walidain, Birrul Windiarti, Faris Wulan Yuliawanty