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All Journal BAREKENG: Jurnal Ilmu Matematika dan Terapan International Journal of Social Science and Business Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Kepariwisataan dan Hospitalitas Jurnal Aplikasi Manajemen dan Bisnis (JAMB) SABBHATA YATRA : Jurnal Pariwisata dan Budaya International Journal of Applied Business and International Management Journal of Business on Hospitality and Tourism Asian Journal of Social and Humanities Jurnal Ilmu Manajemen
Ridho, Sari Lestari Zainal
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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The Mediation of Tourist Engagement on The Effect of Destination Quality on Tourist Loyalty Putri, Dhea Radika; Zamheri, Ahmad; Ridho, Sari Lestari Zainal; Paisal, Paisal; Africano, Fernando
International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i1.1437

Abstract

This study aims to examine and analyze: The effect of destination quality on tourist engagement, the effect of destination quality on tourist loyalty, the effect of tourist engagement on tourist loyalty and the effect of destination quality on tourist loyalty mediated with tourist engagement. The data analysis method uses a structural equation model. The research sample is tourists who have visited natural tourist destinations in South Sumatra totaling 320 respondents.  The results of this study prove that the destination quality affects tourist engagement.  Destination quality affects tourist loyalty.  Tourist engagement affect tourist loyalty.  Tourist engagement mediates the effect of destination quality on tourist loyalty. The implication of this finding explains that tourist engagement driven by destination quality will be able to increase tourist loyalty. 
Peran E-Catalog dan CRM dalam Meningkatkan Minat Konsumen pada Layanan dan Produk Industri Farmasi Munandar, RM Haris; Fadila, Dewi; Ridho, Sari Lestari Zainal
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.688

Abstract

This study aims to develop a Digital Flipbook marketing media for home care services in pharmaceutical companies. The COVID-19 pandemic has changed consumer behavior, now paying more attention to health and relying on digital-based services. This study uses the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) to design online information literacy. This study also uses quantitative methods, such as survey techniques through questionnaires. The population of the study was users of home care services in Palembang City. Data were analyzed using SEM-PLS to test the relationship between promotion through e-catalogs, customer service management, and purchase interest. The study results indicate that Digital Flipbook is an effective digital marketing media in increasing consumer knowledge and interest in-home care services. The evaluation was carried out through a consumer survey on the perception of using this Flipbook as a means of communication.
Co-Authors AA Sudharmawan, AA Africano, Fernando Alditia Detmuliati Alfitriani, Alfitriani Anca, Muhammad Cathabella, Tarishah Denny Nurdiansyah Dewi Fadila Ferdiansyah, Muhammad Luthfi Heri Setiawan Ibrahim, Kartini binti Che Jauhari, Hadi Marisa, Dwi Putri Mohamad Ali, Habsah Binti Haji Munandar, R.M. Haris Munandar, RM Haris Munparidi Munparidi Novitasari, Diah Ayu Oktafiya, Dewi Putri Nur Pebrianti, Yulia Putri, Dhea Radika Riana, Dwi Rosadi, Hengky Rosita Rosita Sabli, Habsah Binti Haji Mohamad Saputra, Aidil Rizky Syamsiar, Syamsiar Utomo, Muchammad Chandra Cahyo Yogasnumurti, Raras Risia Yuvita, Heni Zain, Tsurayya Syarif Zamheri, Ahmad