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All Journal JURNAL PEMASARAN KOMPETITIF Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Publika JURNAL ABDIMAS TRIDHARMA MANAJEMEN AMANAH : Jurnal Ilmiah Ilmu Manajemen Amanah Mengabdi Journal Socio Humanities Review
Munarsih, Munarsih
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal Socio Humanities Review

 1 
Marketing Strategy for MSME Management Students at Pamulang University During the Covid-19 Pandemic Harsono, Yhonanda; Permada, Dewi Nari Ratih; Munarsih, Munarsih
Journal Socio Humanities Review Vol 2 No 2 (2022): VOLUME 2 NUMBER 2 SEPTEMBER 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i2.7604

Abstract

The purpose of this study was to determine product innovation strategies in increasing sales to Pamulang University Management Student MSMEs during the Covid-19 Pandemic, to determine promotional strategies in increasing sales of Pamulang University Management Student MSME products during the Covid-19 Pandemic and to find out strategies product quality in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic. This study used a qualitative descriptive research method. After doing the research it was found that the product innovation strategy in increasing sales through creating products with different products in general and having a unique brand or product brand that attracts consumers, Promotional strategies in increasing sales are through online marketing or social media, such as: Instagram, Facebook, WhatsApp, etc. as well as through various social media platforms that can be accessed by all people, especially the Indonesian people. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to handle online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping.
The Effect of Leadership Style and Compensation on Employee Performance at the Aviary Bintaro Hotel Munarsih, Munarsih; Harsono, Yhonanda; Arianto, Nurmin
Journal Socio Humanities Review Vol 3 No 1 (2023): VOLUME 3 NUMBER 1 MARCH 2023
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v3i1.8522

Abstract

The purpose of this study was to determine the effect of leadership style and compensation on employee performance at the Aviary Bintaro Hotel. The method used in this research is descriptive with an associative approach. The sampling technique used is census or saturated sampling with a sample of 85 respondents. The analysis tool uses instrument testing, classical assumption testing, regression testing, correlation coefficient testing and the coefficient of determination as well as hypothesis testing. Based on the results of the study, it shows: (1) Leadership style has a positive and significant effect on employee performance with t count > t table or (6.327 > 1.989). (2) Compensation has a positive and significant effect on employee performance with t count > t table or (6.398 > 1.989). (3) Leadership style and compensation have a positive and significant effect on employee performance with a value of Fcount>Ftable or (27.259 > 2.720).
Co-Authors Agus Sudarsono Akbar, Mada Faisal Ariyanto, Aris Azzahra, Adinda Aulia Dede Abdurohman, Dede Harsono, Yhonanda Indra, Welly Ivantan, Ivantan Jumhana, R. Chepi Safei Lutviani, Indri Maulinda, Maulinda Nurmin Arianto, Nurmin Permada, Dewi Nari Ratih Putren, Irenne Rachmawan, Ade Rukmana, Indra Januar Savitri, Shela Indah Shanjaya, Ivania Alma Sudaryana, Yayan Viana, Heras Fatin Noveiana Waryu, Waryu Wilandari, Devi Fitria Zakaria Zakaria