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All Journal Dinasti International Journal of Education Management and Social Science PINISI Discretion Review Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdi Masyarakat Humanis International Journal of Advanced Multidisciplinary Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen International Journal of Psychology and Health Science
Ahidin, Udin
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Analysis of Sales Level Through the Cost of Promotion in Gas 15 Coffee and Friends Ciputat Restaurant in Tangerang Selatan City Juhaeri, Juhaeri; Paeno, Paeno; Ahidin, Udin; Kautsarzafira, Kautsarzafira
PINISI Discretion Review Volume 3, Issue 1, September 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.11 KB) | DOI: 10.26858/pdr.v3i1.13270

Abstract

Responding to intense competition, companies must have a competitive strategy. No matter how good a product is if consumers are not notified, then the product will not be purchased by consumers. The main purpose of this study was to determine the costs incurred, to determine sales, and to determine the effect of promotional costs on sales at Gas15 Coffee And Friend Restaurant in Ciputat, South Tangerang City. The research method used in this research is a quantitative descriptive and quantitative associative approach with the verification approach. The method of collection is by observing, studying documentation and studying literature. The analytical method used is the Simple Linear Regression Test, Product Moment Correlation Test, Determination Test, and Hypothesis Test (t-test). The data is then processed using the Statistical Social Science (SPSS) version 23.00. The results of this study indicate that the promotion costs incurred during the past five years have increased. Sales over the past five years have fluctuated. There is a very strong positive influence and promotion costs on sales at Gas15 Coffee And Friend Restaurant in Ciputat, South Tangerang City
Implementasi Pemasaran Berkelanjutan Dalam Rangka mendukung Ekonomi Berkelanjutan dan Pembangunan Berkelanjutan (Sebuah Tinjauan) Ahidin, Udin

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.454 KB) | DOI: 10.31955/mea.v3i1.691

Abstract

Penelitian ini bermaksud untuk menyoroti keterkaitan timbal balik antara pemasaran berkelanjutan dan pembangunan berkelanjutan. Pembangunan berkelanjutan dipandang sebagai konsep tiga dimensi yang terdiri dari keberlanjutan ekonomi dan kemakmuran, keadilan sosial dan kualitas lingkungan. Untuk mencapai sinergi penuh maka perlu untuk mengaktifkan pemasaran berkelanjutan, yang dipahami tidak hanya sebagai hubungan yang berkelanjutan dan menguntungkan dengan pelanggan, lingkungan alam dan sosial tetapi juga sebagai berbagai pemasaran yang bertanggung jawab secara sosial atau, dalam lingkup yang lebih luas. Pemasaran berkelanjutan dapat berkontribusi pada pembangunan berkelanjutan tidak hanya melalui praktik sehari-hari yang meminimalkan dampak lingkungan, tetapi juga dengan menerapkan kebijakan dan strategi baru untuk mendukung konsep yang lebih luas tentang pertumbuhan berkelanjutan sebagai bagian fundamental dari entitas ekonomi. Penelitian implementasi pemasaran berkelanjutan ini dilakukan dengan pendekatan kualitatif dengan mengunakan metode tinjauan literatur dalam menganalisa obyek yang akan di teliti.
The Model of Product Attributes and Brand Image : Purchase Decisions Based Pertiwi, R. Dewi; Sudarso, Andriasan; Wardana, Wikrama; Agung, H. Syahrum; Ahidin, Udin; Haris Eko Prabowo, Faizal; Lenggogeni, Lenggogeni
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to ascertain the following: consumer perceptions of Perhutani brand honey product attributes, brand image perception among consumers, factors that influence their decision to purchase Perhutani brand honey products, and the relationship between product attributes, brand image, and purchasing decisions. The study utilizes a descriptive survey method to depict variable behavior and an explanatory survey method to test hypotheses. Employing the causality research approach, the investigation focuses on the causative relationship between independent variables, such as product attributes and brand image, and purchasing decisions. The research analyzes the individual consumer/buyer of Perhutani brand Honey products at Ahmad Yani and Setiabudi Bandung outlets. This is a cross-sectional research, meaning data are gathered empirically from a sample of respondents to determine the population's views on the object of study. This study reveals that the interplay between product attributes, reference groups, and brand image significantly impacts sales. Specifically, the performance of product attributes and reference groups influences selling price trends, while product mix performance and reference groups impact brand image. Additionally, purchasing decisions are affected by the performance of the product mix and reference groups, which are influenced by selling price trends and brand image. It is important to note that there is a correlation between selling price trends and brand image, as well as between product mix performance and reference groups.
The Model of Decision Making For Shopping At Factory Outlets Ahidin, Udin; Lenggogeni, Lenggogeni; Sulaiman, Anwar; Tondo, Anthon; Wardana, Wikrama; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.188

Abstract

Initially, Factory Outlet (FO) referred to stores selling high-quality export ready-to-wear at affordable prices. However, the concept has grown to include a variety of household needs. To excel in this service-oriented industry, emphasis on customer satisfaction is paramount. The surge in world oil prices has had a ripple effect on the cost of essential commodities, resulting in a drain on the purchasing power of many people. However, a gradual shift occurred as Factory Outlets regained popularity due to their reputation for selling quality export goods at lower prices. Indonesia's consumerist tendencies are further fueling demand for these outlets, fueled by attractive discounts and tempting offers. The authors' curiosity was piqued by the lack of similar research on the subject. This research, in particular, explores the influence of individual external and internal factors on the shopping choices of Factory Outlet consumers. In the assessment of Simple Linear Regression 1 X1 to Y, the coefficient of determination is calculated as 0.188 or 18.8%. These results indicate that external factors hold an influence of 18.8% on decision making, while 81.2% (100% - 18.8%) can be attributed to other factors. The results of Simple Linear Regression 2, especially X2 to Y, obtained a coefficient of determination of 0.079 or equivalent to 7.9%. This shows that decision making is strongly influenced by internal factors, while other factors provide an explanation of 92.1% (100% - 7.9%). Multiple Linear Regression Analysis reveals that when X1 and X2 are calculated with Y, the influence of external variables on the decision making variable is determined to be 48.7%. The influence of internal variables on decision-making variables was found to be 7.3%. The combined influence of external and internal variables on decision-making variables is measured at 19.1%. Other variables outside the path analysis model have an effect of 80.9%.
Penerapan Digital Marketing Di Kalangan Pelaku UMKM Bogor Untuk Meningkatkan Jangkauan Dan Daya Saing Bisnis Prakoso, Ariffiyanto Gema; Ulum, Oktalisha Kirana; Fandika, Reno; Hasanah, Tuti; Ilham, Ramadhani; Ahidin, Udin; Sudaryana, Yayan
Jurnal Abdi Masyarakat Humanis Vol. 5 No. 2 (2024): Jurnal Abdi Masyarakat Humanis
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jamh.v5i2.39978

Abstract

Pengabdian Kepada Masyarakat ini bekerjasama dengan Kementrian Koperasi dan UKM Kota Bogor. Dengan tujuan untuk memberikan pelatihan praktis, meningkatkan kemampuan pemasaran digital dan meningkatkan jangkauan pasar UMKM. Metode yang digunakan dalam Pengabdian ini adalah workshop, dan sosialisasi serta pelatihan berupa penjelasan penerapan ilmu manajemen dalam peningkatan kemampuan digital marketing untuk meningkatkan jangkaun dan daya saing bisnis. Kesimpulannya, penerapan digital marketing telah membuka peluang baru bagi UMKM di Kota Bogor untuk bersaing dalam pasar yang semakin digital. Dengan strategi yang tepat dan dukungan yang memadai, UMKM memiliki potensi untuk terus tumbuh dan berkembang, memperkuat ekonomi lokal, dan memberikan manfaat yang signifikan bagi masyarakat dan ekosistem bisnis secara keseluruhan.
Pelatihan Ilmu Manajemen Pemasaran terkait Strategi Meningkatkan Omset Penjualan melalui Live Streaming di E-Commerce Setiawan, Iwan; Silvany, Silvany; Amir, Mardiyanto; Natalina S, Kristina; Budiman, Ichwan; Sunardi, Nardi; Ahidin, Udin
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol. 4 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v4i1.38442

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan pendapatan pedagang UMKM di Desa Jampang, Kecamatan Kemang, Kabupaten Bogor, terutama dalam konteks era digital. Pelatihan manajemen tentang strategi efektif dalam meningkatkan omset penjualan melalui live streaming di E-Commerce dianggap penting karena memberikan solusi praktis bagi anggota koperasi UMKM Kemang Berdaya dalam mengatasi tantangan pemasaran dan penjualan produk. Metode pengabdian, termasuk survei, penyampaian materi langsung, simulasi, dan diskusi, dipilih untuk memberikan pemahaman komprehensif dan praktis. Hasilnya menunjukkan bahwa pendekatan ini berhasil meningkatkan pemahaman dan keterampilan para pedagang UMKM dalam memanfaatkan live streaming di platform E-Commerce untuk meningkatkan omset penjualan mereka.
Strategy Of Online Marketing For Products By Autism Café Project Malaysia Ahidin, Udin; Kasmad, Kasmad; Arianto, Nurmin
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol. 4 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v4i2.42020

Abstract

Marketing online has become an important aspect in any business, including the food industry. With the risee-commerce and social media, food companies must develop marketing strategies online strong to remain competitive in the market. The problem formulation How do employees understand efforts, How to market processed food products ffectively. This Community Service was held by proposing material "Strategy Of Online Marketing For Products By Autism Café Project Malaysia”. After this activity was completed, the PKM organizing team processed the questionnaire data distributed to participants as an evaluation of this activity. In carrying out this PKM activity, Lecture/Presentation, Question and answer method, Sharing Session In increasing sales using online marketing, Marketing strategyOnline, social media used. From the results of PKM regarding understanding with the theme "Strategy Of Online Marketing For Products By Autism Café Project Malaysia” is concluded as follows: The participants presented Comprehensive depth of knowledge and knowledge related to the use of technology in marketing processed products produced byAutism Café Project Malaysia Participantsget into related knowledge about how to market processed products fromAutism Café Project Malaysia effectively and efficiently with a number of that was carried out.
Building Patient Loyalty Through Location and Quality Services with Patient Satisfaction as a Variable Intervening (Case Study at the Widya Dharma Husada Clinic in Pamulang South Tangerang City) Ahidin, Udin; Kasmad, Kasmad; Ramadhan, Rizky
International Journal of Psychology and Health Science Vol. 1 No. 3 (2023): International Journal of Psychology and Health Science (July-September 2023)
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v1i3.347

Abstract

The aim of this research is to understand the influence of location and service quality on patient loyalty at the Widya Dharma Husada Clinic with patient satisfaction as an intervening variable. The method used is quantitative. The sampling technique used saturated sampling/Slovin's formula and a sample of 100 respondents was obtained. Data analysis carried out included: validity test, reliability test, classical assumption test, linear regression analysis, coefficient of determination test, path test, sobel test, and hypothesis test. The results of this research are that location has a positive and significant effect on patient satisfaction. Service quality has a positive and significant effect on patient satisfaction. Location and quality of service simultaneously have a positive and significant effect on patient satisfaction. Location has a positive and significant effect on loyalty. Service quality has a positive and significant effect on loyalty. Patient satisfaction has a positive and significant effect on loyalty. Location, service quality and patient satisfaction simultaneously have a positive and significant effect on loyalty. Patient satisfaction is able to mediate the influence of location on patient loyalty. Patient satisfaction is able to mediate the influence of service quality on patient loyalty.
The Influence of Service Quality on Customer Satisfaction at the Bakso Semar Restaurant in Bandung Rachmawati, Mila; Limakrisna, Nandan; Setiawan Soeratin, Boyke; Sudarso, Andriasan; Ahidin, Udin
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2822

Abstract

The purpose of this study is to identify the aspects of service quality at the Bandung restaurant Bakso Semar that have an impact on patron satisfaction. A sample of fifty respondents who had made purchases at Bandung restaurants was employed in this study. In this study, basic linear analysis along with quantitative analytic approaches were used. Validity, reliability, correlation analysis, simple linear regression analysis, outcomes of linear regression analysis, and determination tests were the statistical tests performed in this study. The results of validity and reliability tests demonstrated the validity and reliability of the research's questionnaire. The findings of the correlation coefficient test indicate a modest degree of link between customer satisfaction and service quality. It was discovered by the outcomes of the linear regression analysis that customer happiness is influenced by service quality. The findings of the determination test indicated that, of the variables included in this study, other factors affected the remaining 52.0% of the relationship between service quality and customer happiness.
PEMANFAATAN POTENSI SUMBER DAYA SAMPAH SEBAGAI KUNCI SUKSES DALAM PENGIMPLEMENTASIAN SISTEM PENGELOLAAN SAMPAH YANG IDEAL Kasmad, Kasmad; Ahidin, Udin; Maddinsyah, Ali; Jati, Waluyo; Syatoto, Iman
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3 (2021): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v2i3.13511

Abstract

Sampah merupakan konsekuensi dari adanya aktivitas manusia seiring peningkatan populasi penduduk dan pertumbuhan ekonomi di Indonesia. Saat ini, pengelolaan sampah masih menimbulkan permasalahan yang sulit dikendalikan tidak terkecuali di daerah Tangerang Selatan. Tim PKM (Pengabdian Kepada Masyarakat) Dosen Universitas Pamulang telah bekerjasama dengan Yayasan Aksa Sahwahita Anodya dan kader posyandu setempat membuat gerakan kepedulian terhadap masyarakat guna mencari alternatif solusi permasalahan sampah. Dengan mengambil tema “Pemanfaatan Potensi Sumber Daya Sampah Sebagai Kunci Sukses dalam Pengimplementasian Sistem Pengelolaan Sampah Yang Ideal”, kegiatan dilaksanakan di Jalan Parakan RT 003 RW 009, Kelurahan Benda Baru, Kecamatan Pamulang, Kota Tangerang Selatan. Wujud aksi dalam bentuk sosialisasi potensi sampah sebagai sumber daya serta pembagian paket sembako kepada masyarakat kecil dan pekerja informal seperti driver ojek online, pelaku UMKM, hingga tunawisma di sekitar wilayah. Metode yang digunakan berupa penyuluhan mengenai sampah sebagai edukasi tentang cara pengelolaan sampah dengan memanfaatkan fasilitas yang ada dan simulasi pemilahan sampah oleh peserta. Hasil pelaksanaan kegiatan PKM ini masyarakat mendapat tambahan wawasan pengetahuan dan mampu menerapkan pengelolaan sampah yang baik dan benar serta dapat memanfaatkan fasilitas pengelolaan sampah yang ada di sekitar tempat tinggal masyarakat.
Co-Authors Amir, Mardiyanto Andriasan Sudarso Budiman, Ichwan Fandika, Reno Haris Eko Prabowo, Faizal Hasanah, Tuti Ilham, Ramadhani Iwan Setiawan Jati, Waluyo juhaeri, Juhaeri Kautsarzafira, Kautsarzafira Lenggogeni, Lenggogeni Nandan Limakrisna Natalina S, Kristina Nurmin Arianto, Nurmin Paeno, Paeno Prakoso, Ariffiyanto Gema R. Dewi Pertiwi Rachmawati, Mila Rizky Ramadhan, Rizky Setiawan Soeratin, Boyke Silvany, Silvany Sudaryana, Yayan Sulaiman, Anwar Sunardi, Nardi Syahrum Agung Syatoto, Iman Tondo, Anthon Ulum, Oktalisha Kirana Wardana, Wikrama