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All Journal AGRIMOR Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Mediagro Komposit : Jurnal Pengabdian Dan Pemberdayaan Masyarakat Jurnal Manajemen Agribisnis Terapan
Utami, Inayah Rahmawati Putri
Politeknik Negeri Subang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Engineering Environmental Science Social Sciences Other

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ANALISIS KETAHANAN PANGAN RUMAH TANGGA PETANI BAWANG MERAH (Allium cepa L.) DI KECAMATAN MIJEN KABUPATEN DEMAK Inayah Rahmawati Putri Utami; Sri Wahyuningsih; Shofia Nur Awami; Renan Subantoro
MEDIAGRO Vol 17, No 1 (2021)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.169 KB) | DOI: 10.31942/mediagro.v17i1.4032

Abstract

Welfare is the final goal of the process of agricultural development in an area. The consumption pattern and the amount of consumption of farmer's household is an indication of the achievement of welfare in a farmer's household. This study aims to determine the consumption patterns of shallots farmers in the Pasir Village, determine the level of energy and protein adequacy of the household of the shallots farmers in the Sand Village and determine the level of food security of the shallots farmers in the Pasir Village (Johnsson and Toole model). Methods of data analysis were carried out using percentages of food expenditure, levels of energy and protein consumption, and cross indicators of food security levels. Sampling was done by purposive sampling method by dividing the two strata, strata I were 71 farmers and strata II were 33 farmers. The results of this study indicate that the percentage of food expenditure (PF) for strata I farmers is higher at 53.53% than strata II farmers at 40.15%. Shallot farmers in Pasir Village have been able to meet the energy and protein needs for household members, but have not yet reached the recommended AKE rate for WNPG XI in 2018 which is 2100 kcal / person / day. The food security status of strata I and II onion farmers in Pasir Village, Mijen District, Demak Regency is classified in the category of food security, namely the proportion of food expenditure ( 80%). Keywords: Consumption Pattern, Shallot, Energy, Protein.
Analisis Profitabilitas dan Tingkat Kesejahteraan Petani Bawang Merah di Kecamatan Mijen Kabupaten Demak inayah rahmawati putri utami; Wiludjeng Roessali; Siwi Gayatri
AGRIMOR Vol 8 No 3 (2023): AGRIMOR - July 2023
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v8i3.2039

Abstract

The shallot commodity has a high economic value and is widely used as the main ingredient for basic cooking ingredients in Indonesia, besides that it is also used as a medicinal ingredient. Demak Regency is one of the shallot production centers in Central Java. The contribution of red onion production in Demak Regency to provincial production is 13%. Shallot farming in Indonesia still faces many obstacles, including in Demak Regency. These farming constraints include the threat of land conversion, the price of high-quality seeds and the not optimal use of production inputs. The purpose of this study was to analyze the income and profitability of shallot farming, household expenses of shallot farmers in Mijen District, Demak Regency and the level of welfare of shallot farming households in Mijen District, Demak Regency. The samples taken in this study were shallot farmers as many as 96 respondents who were determined using the slovin formula with an error rate of 10%. Based on the results of the analysis, the income of shallot farmers in Mijen District, Demak Regency was Rp. 119,188,411.00 with an average farmer's land area of 7600 m2. The profitability value is 169.67% where the BRI Bank deposit interest rate at the time of this study was 3.75%, meaning that the shallot farming in Mijen District is feasible to run. The total household expenditure of shallot farmers in the District is IDR 88,039,262/MT. This expenditure consisted of farming expenses of IDR 70,117,256 and non-farming expenses of IDR 17,922,006. The exchange rate for the household income of shallot farmers is 1.48, which is greater than 1, meaning that the welfare level of the farmers has entered the prosperous group.
SUSTAINABILITY ANALYSIS OF ONION CULTIVATION IN DEMAK DISTRICT, CENTRAL JAVA PROVINCE Inayah Rahmawati Putri Utami; Wiludjeng Roessali; Siwi Gayatri
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 7, No 3 (2023): November 2023
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v7i3.17401

Abstract

Sustainable agriculture on a global scale is no exception in Demak Regency which aims to improve food productivity and has positive side effects on goods, services and the environment. Sustainable agriculture indicators vary from region to region. The purpose of this study was to determine the income and profitability and sustainability of shallot farming. The samples taken in this study were 175 shallot farmers respondent. The research method used is a survey method with three data analyses, namely income and profitability analysis and Structural Equational Modeling (SEM) analysis with the AMOS program. The results showed that the income of shallot farmers in Mijen District, Demak Regency was Rp119,319,173 per planting season with an average land area of 7,600 m2. The profitability value is 159.35%, indicating that the profitability of shallot farming is much higher than bank deposit rates, which means that this business is feasible to develop. SEM analysis shows that the exogenous variables of respondent characteristics and production input factors have a positive and significant effect on farming performance. Furthermore, exogenous environmental, social, economic and institutional variables have a positive effect on sustainability, while technological variables have no significant effect on sustainability variables. Agricultural performance has a positive relationship with sustainable agriculture. Farmers' knowledge of the use of technology in cultivation activities needs to be increased for the success of sustainable agriculture in each indicator.
Minat Beli Konsumen Terhadap Buah Melalui E-Commerce di Kota Bekasi Vinanda, Gita; Rahmawati Putri Utami, Inayah
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4437

Abstract

The development of information technology has led to the emergence of alternatives in consumption activities, one of which is online fruit purchase through e-commerce platforms, which is considered a potential solution. Ease of access and time efficiency are added values for consumers in obtaining horticultural products without having to visit physical stores. However, the level of consumer trust and purchasing interest in online fruit is still uneven, influenced by perceptions of freshness, quality, and product prices. This study aims to analyse the level of consumer interest in purchasing fruit sold online through e-commerce platforms and to identify the factors that influence it. The research was conducted in Bekasi City from June to July 2025 using a survey approach. The sampling technique used was accidental sampling, with a total of 450 respondents. The collected data were analysed using a quantitative descriptive analysis approach and multiple linear regression. The study findings indicate that the level of consumer purchasing interest is moderate. Additionally, the variables of price and product quality were found to have a significant impact on consumer purchasing interest, both simultaneously and partially. Keywords: E-Commerce, Fruit, Price, Product Quality
Strategi Bauran Pemasaran 7P pada Industri Perbenihan: Studi Kasus CV Multi Global Agrindo, Kabupaten Karanganyar Nugraha, Fadhil Adi; Malihatun, Ira; Utami, Inayah Rahmawati Putri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21069

Abstract

Multi Global Agrindo LP is an agricultural company engaged in the seed sector, particularly plant breeding, and it has sold its products in various regions in Indonesia and abroad. This study aims to increase product sales and customer satisfaction by analyzing the 7P marketing mix at Multi Global Agrindo LP. The research approach used is descriptive. Primary data was collected through interviews with three key respondents, observation, and documentation. Secondary data were sourced from books, scientific articles, and relevant government agency websites. The research results show that the marketing mix strategies implemented were quite good, but still need improvement. Some recommended strategies for Multi Global Agrindo LP, namely increasing prices through a payment system and regular customer discounts, improving product quality and variety, optimizing trend-based digital promotions, expanding e-commerce distribution channels, training human resources to improve service quality, digitizing the ordering process and logistics management, and enhancing packaging by adding QR Codes as proof of product authenticity.
Pendampingan Pengujian Proksimat dan Informasi Nilai Gizi Pada Produk Tutug Oncom Unit Produksi SMK Yadika Kalijati Subang Irna Destiana; Fenny Aprilliani; Inayah Rahmawati Putri Utami
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 4 No. 1 (2026): Edisi Juni
Publisher : Jurusan Teknik Sipil, Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/komposit.v4i1.2851

Abstract

Strategi Nasional Kewirausahaan menekankan pentingnya pembekalan kompetensi kewirausahaan sejak bangku sekolah, termasuk melalui pengembangan ekosistem kewirausahaan yang melibatkan institusi pendidikan. Unit produksi di SMK bukan hanya sarana praktik keterampilan, tetapi juga menjadi inkubator wirausaha muda yang selaras dengan agenda pembangunan nasional. SMK Yadika Kalijati adalah salah satu institusi yang memiliki kerja sama bersama Politeknik Negeri Subang (POLSUB), salah satunya dalam pengembangan pembelajaran dan produk lokal. Saat ini SMK Yadika Kalijati sudah memiliki unit produksi yang memproduksi produk tutug oncom, akan tetapi produk tersebut belum diuji secara proksimat dan diukur nilai gizinya. Tim pengabdian POLSUB melakukan pendampingan dengan tujuan melalukan pengujian proksimat dan pengukuran informasi nilai gizi produk tutug oncom sehingga dapat dicantumkan ke dalam label kemasan. Metode pelaksanaan yang dilakukan terdiri dari identifikasi masalah, observasi & wawancara, pengujian proksimat, dan evaluasi. Hasil menunjukkan produk tutug oncom mengandung 17.60% kadar air, 4.80% kadar abu, 18.9% kadar lemak, 10.5 kadar protein dan 48.10% kadar karbohidrat. Jumlah kalori per takaran saji dihitung dan menghasilkan total 80 kkal per takaran saji, dengan % AKG untuk masing-masing komponen sebesar 6% lemak total, 4 % lemak jenuh, 4 % protein, 3 % karbohidrat, 2-gram gula dan 45 mg garam. Kegiatan pendampingan berupa pengujian proksimat dan penulisan informasi nilai gizi produk memberi dampak positif pada pemasaran yang lebih luas dan peningkatan kepercayaan konsumen pada produk tutug oncom UP SMK Yadika Kalijati Subang.
Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen Dalam Membentuk Loyalitas Pelanggan Sayuran Segar Di Superindo Kota Pekalongan Inayah Rahmawati Putri Utami; Fadhil Adi Nugraha; Ira Malihatun; Gita Vinanda
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 21 No 3 (2025): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v21i3.14324

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (produk, harga, tempat, dan promosi) terhadap kepuasan konsumen dalam membentuk loyalitas pelanggan sayuran segar di Superindo Kota Pekalongan. Menggunakan metode deskriptif dengan pendekatan kuantitatif, penelitian ini mengumpulkan data primer melalui kuesioner online dari 150 responden yang merupakan pengunjung Superindo Pekalongan yang telah membeli sayuran segar dalam tiga bulan terakhir. Data dianalisis menggunakan structural equation modelling (SEM) dengan bantuan perangkat lunak SmartPls 3. Hasil penelitian menunjukkan bahwa variabel harga dan promosi memiliki pengaruh yang signifikan dan positif terhadap kepuasan pelanggan. Hal ini sejalan dengan temuan bahwa harga menjadi indikator kualitas yang dirasakan konsumen dan promosi menciptakan persepsi nilai tambah. Namun, produk dan tempat tidak memiliki pengaruh signifikan terhadap kepuasan pelanggan, kemungkinan karena faktor-faktor ini dianggap sebagai ekspektasi dasar atau standar minimal oleh konsumen. Untuk loyalitas pelanggan, variabel harga dan tempat memiliki pengaruh langsung yang signifikan dan positif. Ini menunjukkan bahwa dalam konteks pembelian sayuran segar, konsumen di Superindo Pekalongan menghargai harga yang kompetitif dan kenyamanan lokasi sebagai faktor kunci dalam membangun loyalitas jangka panjang. Uniknya, penelitian ini menemukan bahwa kepuasan pelanggan tidak memiliki pengaruh positif terhadap loyalitas pelanggan. Hal ini menyoroti bahwa loyalitas sejati tidak hanya berasal dari kepuasan sementara, tetapi lebih didorong oleh hubungan jangka panjang dan kepercayaan. Secara keseluruhan, penelitian ini menyimpulkan bahwa harga dan promosi adalah faktor utama kepuasan, sementara harga dan tempat adalah pendorong langsung loyalitas pelanggan untuk sayuran segar di Superindo Pekalongan.
Co-Authors Fadhil Adi Nugraha Fenny Aprilliani Ira Malihatun Irna Destiana Malihatun, Ira Nugraha, Fadhil Adi Renan Subantoro Shofia Nur Awami Siwi Gayatri Siwi Gayatri Sri Wahyuningsih Syamsiar, Syamsiar Vinanda, Gita Wiludjeng Roessali Wiludjeng Roessali