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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Gorontalo Development Review JURNAL MAKRO MANAJEMEN BALANCE: Economic, Business, Management and Accounting Journal Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Cendekia Keuangan Jurnal Publikasi Ilmu Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Prasasti, Karari Budi
Universitas Islam Kadiri
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

 1 
Pengaruh Return On Equity (ROE), Earning Per Share (EPS), Debt To Equity Ratio (DER) dan Return On Asset (ROA) terhadap Price To Book Value (PBV) pada Sektor Properti yang Terdaftar di Bei Periode 2019-2022 Yustika Mulyasetiyani; Ahmad Idris; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1602

Abstract

This study aims to determine the effect of ROE, EPS, DER, and ROA on PBV. This type of research is quantitative research. The data for this study were obtained through secondary data. The population in this study were all property companies listed on the IDX for the 2019-2022 period. The sample in this study was 44 financial reports with the sampling technique using purposive sampling. Data analysis technique using eviews. The results of the study showed that the partial t-test results of the ROE and EPS variables had an effect on PBV with a significance value of less than 0.05. The DER and ROA variables had a negative effect on PBV with a significance value greater than 0.05. The results of the simultaneous F-test of ROE, EPS, DER, and ROA on PBV had a positive and significant effect with a significance value less than 0.05.
Pengaruh Citra Merek, Variasi Produk, dan Harga Bundling Terhadap Keputusan Pembelian Pada Konsumen X Muhammad Izul Haq; Taufik Akbar; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2174

Abstract

This study aims to analyze the influence of brand image, product variety, and bundling price on purchasing decisions among X consumers. The method used is a quantitative approach with a causal research design, so as to be able to explain the cause-and-effect relationship between variables. The research data was obtained by distributing questionnaires to 96 respondents who are active consumers of X. To ensure data quality, a series of tests were conducted including validity, reliability, normality, linearity, multicollinearity, and heteroscedasticity. The main analysis used multiple linear regression supported by t-tests, F-tests, and coefficient of determination (R²) processed using SPSS software version 26. The results showed that brand image had a significant effect on purchasing decisions, indicating that consumers' positive perceptions of X's reputation were able to encourage higher purchasing interest. Bundling price also proved to have a significant effect, because the strategy of combining package prices was considered to provide economic benefits and added value for consumers. In contrast, product variety did not have a significant effect, indicating that consumers place more emphasis on brand image and pricing strategies than simply menu diversity. However, when tested simultaneously, all three variables were still shown to have a significant influence on purchasing decisions. The coefficient of determination value of 0.594 indicates that the combination of the three variables can explain 59.4% of the variation in purchasing decisions, while the remaining 40.6% is influenced by other external factors such as service quality, consumer trends, promotions, and customer experience. These findings reinforce the understanding that a strong brand image-based marketing strategy and the implementation of appropriate bundling prices can be key to increasing consumer appeal. For local coffee businesses like X, this study provides practical implications to focus more efforts on strengthening brand image, creating a consistent consumer experience, and optimizing pricing strategies.
Pengaruh Word Of Mouth, Lokasi, dan Harga terhadap Keputusan Pembelian di Toko Kopi Epidemi Jombang Ivan Adi Putra Ardhana; Taufik Akbar; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2187

Abstract

This study aims to explain and examine the influence of Word of Mouth, location, and price on purchase decisions of consumers at Toko Kopi Epidemi Jombang. A quantitative method with a causal research approach was applied. Data were collected through questionnaires distributed to 80 respondents. The analysis techniques included validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS version 26. The results showed that partially, tabel had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 4.483 > t-table 1.995. The location variable did not have a significant effect on purchase decisions, with a significance value of 0.640 > 0.05 and a t-value of 0.470 < t-table 1.995. Meanwhile, price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 2.181 > t-table 1.995. Simultaneously, Word Of Mouth, location, and price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and an F-value of 27.623 > F-table 2.70. The coefficient of determination (R²) indicated that the three variables collectively explained 52.2% of the variance in purchase decisions, while the remaining 47.8% was influenced by other factors not examined in this study.
Co-Authors Aditama Putra Mukti Wibawa, Wahyu Agustin, Zulia Ahmad Idris Ahmad Jauhari Andre Yunus Imanuel Bima Dyatmika Widigda Dwi Yulianti, Tiara Dyah Wulan Sari Edi Murdiyanto Edy Juwono Slamet Feisya Rianawati Fitria Ulfa Fitriyah, Erni Muti’atul Indah Yuni Astuti, Indah Ivan Adi Putra Ardhana Listyani, Indah Lora Lamora Mauliddah, Nurul Laili Mohammad Gersa Osa Fernanda Arifin Mohammad Novito Reraldy Muhammad Izul Haq Murdiyanto, Edi Nadia Nurkholisa Nuril Aulia Munawaroh Nuril Aulia Munawaroh Oktavian, Iqbal Quinn Nakula Junior Renanda Dikfa Aristiani Ria Novia Agustin Rossanto Dwi Handoyo Saptaria, Lina Sindy Dwi Agrita Tama, Gensa Fredy Taufik Akbar Taufik Akbar Taufik Akbar Wibawa, Wahyu Aditama Putra Mukti Wiki Berliano Yustika Mulyasetiyani