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Strategi Peningkatan Kapasitas Masyarakat Kampung Tua Teluk Mata Ikan Melalui Pelatihan SDM dan Pengelolaan Sosial Media Anggraini, Ratih; Hariyanto, Oda Ignatius Besar; Sihombing, Dame Afrina; Ariyanto, Hepy Hefri; Purba, Hilarius Raditya Priambada; Aliandrina, Dessy; Meliawati; Kwok, Sherly; Piandi
Dedikasi Sains dan Teknologi (DST) Vol. 4 No. 1 (2024): Artikel Periode Mei 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v4i1.3340

Abstract

Desa wisata merupakan salah satu tujuan dari Pembangunan Berkelanjutan dengan arah pemberantasan kemiskinan. Desa Wisata memiliki potensi untuk dikembangkan, tidak hanya dari potensi alam, tetapi juga dari potensi sumber daya manusia agar memiliki kemampuan di dalam mengelola operasional kegiatan desa sehingga dapat menjadi salah satu pertumbuhan ekonomi. Tujuan dari kegiatan ini adalah memberikan kegiatan positif yang dapat meningkatkan kemampuan masyarakat desa dalam hal pengelolaan desa wisata, diantaranya adalah pelatihan-pelatihan yang berkaitan dengan hygiene dan sanitasi, kebersihan lingkungan, hingga pada pengelolaan sosial media dan pembuatan company profile sebagai salah satu kebutuhan desa wisata agar dapat dipromosikan secara maksimal. Kegiatan ini merupakan salah satu projek desa dengan target peserta adalah masyarakat yang tinggal dan menetap di desa wisata Teluk Mata Ikan, Kecamatan Nongsa, Kelurahan Sambau. Hasil dari kegiatan ini, masyarakat lebih mengenal terkait hygiene dan sanitasi, hingga pentingnya pemanfaatan sosial media agar dapat memperkenalkan desa wisata teluk mata ikan kepada seluruh turis baik yang ada di kota Batam, maupun dari luar Batam.
Special Intellectual Property Protection for Traditional Cultural Expressions: Rectifying Broad Legal Approaches Agustianto, Agustianto; Disemadi, Hari Sutra; Hariyanto, Oda Ignatius Besar; Sihombing, Dame Afrina
Nurani Vol 24 No 1 (2024): Nurani: jurnal kajian syari'ah dan masyarakat
Publisher : Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/nurani.v24i1.21807

Abstract

The legal protection of cultural diversity within the context of Traditional Cultural Expressions (TCEs) is not governed by specific legislation, which can significantly hinder the protection and validity of cultural expressions. Utilizing normative legal research methods, this study aims to conduct a comprehensive analysis of the urgency of establishing a specialized legal regime that recognizes and safeguards TCEs as a unique form of communal intellectual property. The analysis supported with a statutory approach indicates that there is a strong urgency to form this specialized legal regime, highlighting normative conflicts in existing regulations. The analysis also outlines how the formation of this regime can be accomplished by referring to a comprehensive normative framework and considering the unique elements that constitute TCEs. The research findings show that existing regulations have not been able to provide adequate protection for TCEs, especially in the context of the Industrial Revolution 4.0, which demands more comprehensive protection, particularly in the digital realm. Therefore, the establishment of this specialized legal regime becomes a crucial step in addressing new challenges in the era of Industrial Revolution 4.0.
Eksplorasi Niat Bepergian Wisatawan Muslim: Studi Kasus Masyarakat Muslim Kota Batam yang Akan Berkunjung ke Pulau Bali Sihombing, Dame Afrina; Hariyanto, Oda Ignatius Besar; Kristina, Theresia Dwi
EKONOMI KEUANGAN DAN BISNIS Vol 9, No 1 (2024): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v9i1.2487

Abstract

Indonesia is a country that has a variety of tribes and cultures. One of the important industries for Indonesia's growth is the tourism sector, the tourism industry in question is hotels, restaurants, transportation, handicrafts, and so on that can create jobs and develop the economic sector. Indonesia has 231 million people with the Islamic religion, this is very influential on the tourism industry. The Mastercard Crescentrating Global Travel Market Index (GMTI) in its 2019 report stated that in 2026 it is predicted that there will be 230 million Muslim tourists globally who will travel, so every region or country must be prepared for this. This research is a quantitative study using primary data through the distribution of questionnaires with the aim of setting the intention of traveling the Muslim community from Batam City to Bali Island. The data that was successfully collected was 400 data and tested using the SPSS application. The test results found that the variables religiosity, attitude towards non-Muslim cities, halal have a risk of influencing the intention of traveling Muslim communities from Batam City to Bali Island.
Assessing Tourist Loyalty: A Destination Analysis Approach For Beach Tourism In Batam City Sihombing, Dame Afrina; Pertiwi, Intan Bahtera; Hariyanto, Oda Ignatius Besar
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.752

Abstract

Destination loyalty at Batam City Beach is influenced by place attachment and familiarity. Respondents who feel attached to the place and have a high sense of familiarity with the destination tend to have higher loyalty to the destination. This means that place attachment and familiarity has a positive impact on satisfaction, which then affects the level of destination loyalty. The research utilizes a quantitative method, gathering data through questionnaires evaluated on a Likert scale. The data was analyzed using SPSS software, and the statistical results revealed a positive and significant relationship between place attachment, familiarity, satisfaction, and destination loyalty for Batam City Beach. This indicates that the higher level of place attachment and familiarity, the higher level of satisfaction and destination loyalty. Results indicate that variables such as place attachment and familiarity influence destination loyalty, with satisfaction acting as a mediator. This research can serve as a reference for developing marketing strategies and enhancing destination loyalty at Batam City Beach.
The Involvement of Reviews in Online Travel Agencies to Increase Hotel Booking Intention in Batam Putri, Desyanti; Sihombing, Dame Afrina; Hariyanto, Oda Ignatius Besar
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070220

Abstract

Hotel reservations are currently dominated by online bookings from Online Travel Agent, therefore thisresearch was created to assist hoteliers in knowing how the role of online reviews can influence consumerpurchase intentions in making online reservations. There is no previous research that discusses this topic withthe setting in Batam, so this research was made to discuss it. This research used quantitative method and testedusing IBM SPSS, with the target population of respondents who have made hotel reservations using OTA inBatam, at the end of this study it is proven that the independent and mediating variables have a significantinfluence on the dependent variable. However, this study has limitations, which there are still invalid items andthere are still many that can be researched in more detail for further research.Keywords: Online Booking Intention, Purchase Intention, Reviewer Expertise, Online Travel Agent
ANALYSIS OF THE USE OF TRAVELOKA PLATFORM IN BOOKING AIRLINE TICKETS FOR USERS IN BATAM CITY Septianti, Khainur Nisa; Sihombing, Dame Afrina; Hariyanto, Oda Ignatius Besar
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.20412

Abstract

This study examines the relationship between the role of online reviews usefulness and credibility in driving customer satisfaction and continued use of Traveloka. Set within the context of Indonesia’s post-pandemic tourism recovery and the growing competition in the digital marketplace, the research underscores the importance of understanding consumer behaviour in the tourism sector. Adopting a quantitative approach, data were collected from 300 respondents in Batam City, Riau Islands Province, using purposive sampling through an online survey. Data analysis was conducted using structural equation modelling with partial least squares. The results reveal that consumer reviews significantly influence customer satisfaction by offering reliable information regarding service quality and convenience. Positive reviews help people trust the platform, which makes them more likely to keep using it. In addition, the findings show that customer satisfaction has a significant positive impact on the intention to continue using the service, meaning that satisfied users are more likely to maintain their engagement and consistently use the Traveloka digital platform over time. However, external factors, such as government policies and macroeconomic changes, may also impact travellers' preferences. To enhance the competitiveness of digital platforms in the travel industry, the study highlights the critical role of continuous innovation. Keywords: Online Travel Agent (OTA); Customer Satisfaction; Consumer Online Reviews; Customer Satisfaction; Continuance Intention
Strategi Peningkatan Kapasitas Masyarakat Kampung Tua Teluk Mata Ikan Melalui Pelatihan SDM dan Pengelolaan Sosial Media Anggraini, Ratih; Hariyanto, Oda Ignatius Besar; Sihombing, Dame Afrina; Ariyanto, Hepy Hefri; Purba, Hilarius Raditya Priambada; Aliandrina, Dessy; Meliawati; Kwok, Sherly; Piandi
Dedikasi Sains dan Teknologi (DST) Vol. 4 No. 1 (2024): Artikel Periode Mei 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v4i1.3340

Abstract

Desa wisata merupakan salah satu tujuan dari Pembangunan Berkelanjutan dengan arah pemberantasan kemiskinan. Desa Wisata memiliki potensi untuk dikembangkan, tidak hanya dari potensi alam, tetapi juga dari potensi sumber daya manusia agar memiliki kemampuan di dalam mengelola operasional kegiatan desa sehingga dapat menjadi salah satu pertumbuhan ekonomi. Tujuan dari kegiatan ini adalah memberikan kegiatan positif yang dapat meningkatkan kemampuan masyarakat desa dalam hal pengelolaan desa wisata, diantaranya adalah pelatihan-pelatihan yang berkaitan dengan hygiene dan sanitasi, kebersihan lingkungan, hingga pada pengelolaan sosial media dan pembuatan company profile sebagai salah satu kebutuhan desa wisata agar dapat dipromosikan secara maksimal. Kegiatan ini merupakan salah satu projek desa dengan target peserta adalah masyarakat yang tinggal dan menetap di desa wisata Teluk Mata Ikan, Kecamatan Nongsa, Kelurahan Sambau. Hasil dari kegiatan ini, masyarakat lebih mengenal terkait hygiene dan sanitasi, hingga pentingnya pemanfaatan sosial media agar dapat memperkenalkan desa wisata teluk mata ikan kepada seluruh turis baik yang ada di kota Batam, maupun dari luar Batam.