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Meliawati
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Strategi Peningkatan Kapasitas Masyarakat Kampung Tua Teluk Mata Ikan Melalui Pelatihan SDM dan Pengelolaan Sosial Media Anggraini, Ratih; Hariyanto, Oda Ignatius Besar; Sihombing, Dame Afrina; Ariyanto, Hepy Hefri; Purba, Hilarius Raditya Priambada; Aliandrina, Dessy; Meliawati; Kwok, Sherly; Piandi
Dedikasi Sains dan Teknologi (DST) Vol. 4 No. 1 (2024): Artikel Periode Mei 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v4i1.3340

Abstract

Desa wisata merupakan salah satu tujuan dari Pembangunan Berkelanjutan dengan arah pemberantasan kemiskinan. Desa Wisata memiliki potensi untuk dikembangkan, tidak hanya dari potensi alam, tetapi juga dari potensi sumber daya manusia agar memiliki kemampuan di dalam mengelola operasional kegiatan desa sehingga dapat menjadi salah satu pertumbuhan ekonomi. Tujuan dari kegiatan ini adalah memberikan kegiatan positif yang dapat meningkatkan kemampuan masyarakat desa dalam hal pengelolaan desa wisata, diantaranya adalah pelatihan-pelatihan yang berkaitan dengan hygiene dan sanitasi, kebersihan lingkungan, hingga pada pengelolaan sosial media dan pembuatan company profile sebagai salah satu kebutuhan desa wisata agar dapat dipromosikan secara maksimal. Kegiatan ini merupakan salah satu projek desa dengan target peserta adalah masyarakat yang tinggal dan menetap di desa wisata Teluk Mata Ikan, Kecamatan Nongsa, Kelurahan Sambau. Hasil dari kegiatan ini, masyarakat lebih mengenal terkait hygiene dan sanitasi, hingga pentingnya pemanfaatan sosial media agar dapat memperkenalkan desa wisata teluk mata ikan kepada seluruh turis baik yang ada di kota Batam, maupun dari luar Batam.
PENGARUH NILAI SOSIAL, PENGHARGAAN FINANSIAL DAN PERTIMBANGAN PASAR KERJA TERHADAP MINAT MAHASISWA DALAM PEMILIHAN KARIER SEBAGAI AUDITOR Meliawati; Prima, Argo Putra
SCIENTIA JOURNAL Vol 6 No 2 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i2.8305

Abstract

ABSTRACT The rapid development of globalization and technology has significantly impacted the business world, triggering progress and growth. Career choices for students, especially as auditors, have a significant impact on their personal future and also on the industrial growth in Batam City. This research aims to explore the relationship between social values, financial rewards, and labor market considerations on students' interest in choosing a career as an auditor. This research utilizes a quantitative research method. The results show that social values and financial rewards have a positive and significant influence on students' interest in choosing a career as an auditor, while the labor market consideration variable has a negative and insignificant effect on students' interest in choosing a career as an auditor. This study is expected to provide a more comprehensive understanding of the shortage of auditors in Batam. Keywords: Social Value, Financial Reward, Job Market Considerations and Interests.
Destination Branding in The Digital Age: Social Media, Brand Equity, And Tourist Loyalty In Batam Meliawati; Sihombing, Dame Afrina; Lily Purwianti
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.779

Abstract

Batam is the largest contributor to the number of foreign tourists to the Riau Islands and has great potential as the main entry point for tourism. This research aims to determine tourist characteristics and the influence of social media communication and brand equity on destination brand loyalty and tourist satisfaction in Batam. This research applies quantitative methods using the population of foreign tourists who come to Batam. Apart from that, the sample used is data on foreign tourists who come to Batam for the purpose of traveling. This research obtained the results that social media communication and brand equity factors influence tourist satisfaction, then tourist satisfaction has a positive influence in mediating these factors on destination brand loyalty. The limitation of this research is the scope of the research which only involves foreign  tourists who travel to Batam.
Co-Authors Aliandrina, Dessy Ariyanto, Hepy Hefri Kwok, Sherly Lily Purwianti Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Piandi Prima, Argo Putra Purba, Hilarius Raditya Priambada Ratih Anggraini, Ratih Sihombing, Dame Afrina