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All Journal Enrichment : Journal of Management Jurnal Sistem Informasi dan Manajemen
Bangun, Rejeki
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PERSEPSI HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM KEMASAN Bangun, Rejeki; Siringoringo, Renniwaty; Suali, Suali; Simamora, Helprida
JURSIMA Vol 11 No 3 (2023): Volume 11 Nomor 3 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i3.656

Abstract

The purpose of this study was to analyze the effect of perceived price, brand image and product quality, and on purchasing decisions for packaged drinking water. The population of this research is students of the faculty of economics UNRIKA Batam totaling 105 people. The sample consists of 105 respondents, who were taken by the saturated sampling method. Data analysis using multiple regression and hypothesis testing. The results of this study concluded that perceived price has a significant effect on purchasing decisions of 0.001, brand image has a significant effect on purchasing decisions of 0.035, and product quality has a significant effect on purchasing decisions of 0.019. Perceived price, brand image and product quality simultaneously influence the decisions purchase of 0.000. Keywords: Perceived Price, Brand Image, Product Quality, Purchasing Decisions
IMPROVING EMPLOYEE PERFORMANCE THROUGH LEADERSHIP STYLE AND WORK DISCIPLINE Bangun, Rejeki; Siringoringo, Renniwaty; Suali, Suali; Simamora, Helprida
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.927

Abstract

Research on human resource management is highly intriguing, and employee emotional engagement can create a favorable environment for job happiness and productivity. The purpose of this study is to ascertain how leadership style and work discipline and impact employee performance. SPSS version 20 and a questionnaire for 102 respondents are used in this study. This study uses multiple linear regression techniques along with statistical analysis and quantitative research. Multiple linear regression analysis results for leadership style (X1) of 2.174 with a significance value of 0.032 and work discipline (X2) of 6.002 with a significance value of 0.000 were produced by researchers based on SPSS data analysis. The results of the simultaneous test (F test) showed a significance value of 0.000 and a score of 36.233. The conclusion of this study, the first hypothesis is that leadership style has a significant effect on employee performance, the second hypothesis is that work discipline has a significant effect on employee performance and the last hypothesis is that the two variables (leadership style, work discipline,) have a simultaneous influence on employee performance.
Brand image, product quality, and price perception on drinking water purchase decision Bangun, Rejeki
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1059

Abstract

In a hypercompetitive global market, none of the business can survive without support from satisfied customers and loyal customers who buy goods or services. The purpose of this study was to analyze the effect of Brand Image, Product Quality, and Perceived Price on Purchasing Decisions for Sanford Drinking Water. The population of this research is the customers in the cafeteria of PT. Team Metal Indonesia, Batam totaling 112 people. The sample consists of 112 respondents, who were taken by the saturated sampling method. Data analysis using Multiple Regression and Hypothesis Testing. The results of this study concluded that Brand image has a significant effect on purchasing decisions of 0.045, product quality has a significant effect on purchasing decisions of 0.010, and the perceived price has a significant effect on purchasing decisions of 0.000. Brand image, product quality, and perceived price simultaneously influence the decisions purchase of 0.000
The role of organisational behaviour, leadership style, and work discipline in staff performance Bangun, Rejeki
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1827

Abstract

Human resource management is a very interesting topic to research because it influences the progress of an organisation. This research is to get information about organisation behaviour, leadership style, and work discipline and three factors affecting staff performance. This research used a questionnaire for 111 respondents and SPSS version 25. This Research is quantitative research and statistical analysis. Multiple linear regression method with quantitative analysis. Based on SPSS data analysis, the researcher got the result of multiple linear regression analysis for organisation behaviour (X1) is 2.721 with a significant 0.008, leadership style (X2) is 3.105 with a significant 0.002, and work discipline (X3) is 3.520 with a significant 0.001. The result of the simultaneous test (F test) was 32.249 with significancy 0.000. Conclusion for this research, the first hypothesis is that organisation behaviour has an influence on staff performance, the second hypothesis is that leadership style has an influence on staff performance and third hypothesis work discipline has an influence on staff performance, and the last hypothesis is that these three variables (organisation behaviour, leadership style, and work discipline) have simultaneous influence in staff performance
RELATIONSHIP BETWEEN ORGANIZATION BEHAVIOR AND LEADERSHIP STYLE ON EMPLOYEE WORK DISCIPLINE Bangun, Rejeki; Simamora, Helprida; Yona, Mira; Tampubolon, Rikson Pandapotan
JURSIMA Vol 12 No 3 (2025): Volume 12 Nomor 3 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i3.1190

Abstract

Researching employee work discipline is a very interesting topic because it is one of the factors that influence organizational performance. The purpose of this research is to check and verify how organization behavior and leadership style influence on employee work discipline. SPSS version 25 and a questionnaire for 101 respondents are used in this research. This research uses multiple linear regression techniques along with statistical analysis and quantitative research. Multiple linear regression analysis results for organization behavior (X1) of 6.440 with a significance value of 0.000 and leadership style (X2) of 3.637 with a significance value of 0.000 were produced by researchers based on SPSS data analysis. The results of the simultaneous test (F test) showed a significance value of 0.000 and a score of 43.854. The conclusion of this study, the first hypothesis is that organization behavior has a significant effect on employee work discipline, the second hypothesis is that leadership style has a significant effect on employee work discipline and the last hypothesis is that the two variables (organization behavior and leadership style) have a simultaneous influence on employee work discipline.
Co-Authors Mira Yona Renniwaty Siringoringo, Renniwaty Simamora, Helprida Suali, Suali tampubolon, rikson pandapotan