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PENGARUH PERSEPSI HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM KEMASAN Bangun, Rejeki; Siringoringo, Renniwaty; Suali, Suali; Simamora, Helprida
JURSIMA Vol 11 No 3 (2023): Volume 11 Nomor 3 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i3.656

Abstract

The purpose of this study was to analyze the effect of perceived price, brand image and product quality, and on purchasing decisions for packaged drinking water. The population of this research is students of the faculty of economics UNRIKA Batam totaling 105 people. The sample consists of 105 respondents, who were taken by the saturated sampling method. Data analysis using multiple regression and hypothesis testing. The results of this study concluded that perceived price has a significant effect on purchasing decisions of 0.001, brand image has a significant effect on purchasing decisions of 0.035, and product quality has a significant effect on purchasing decisions of 0.019. Perceived price, brand image and product quality simultaneously influence the decisions purchase of 0.000. Keywords: Perceived Price, Brand Image, Product Quality, Purchasing Decisions
Peningkatan Soft Skills Melalui Pelatihan “Communication for job Seekers” Bagi Kelompok Belajar Siswa di PT Lintas Digital Makmur Miftahul Ilmi; Sahara, Sahara; Ilmi, Miftahul; Hariselmi, Hariselmi; Simamora, Helprida
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 1 No. 4 (2023): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 1 Nomor 4 April-Juni 2
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v1i4.56

Abstract

This service activity aims to improve Soft skills through Communication for job seekers training at PT Lintas Digital Makmur. The trainees are study group students currently in the third grade of vocational school. Those who are about to graduate and enter the world of work. The method of Service is divided into four stages: observing, planning, implementing, and evaluating. Based on the stages of activities that have been planned, community service activities are produced such as: (1) observing in the field to obtain information and analyze what needs are needed by students in their learning groups (2) Planning is the stage where preparing everything to support service activities, (3) implementing activities that have been planned, namely by providing direct training to students with lecture, (4) evaluating is an activity to distribute questionnaires containing questions in the form of google form. The conclusion from the results of this dedication is that this training is very helpful for students in preparing to enter the workforce. Presentations, discussions, and simulations make students confident and eager to be active in each session. As a result, students can understand and answer interview questions effectively. Therefore, similar training for other groups of job seekers is highly recommended in the future.
IMPROVING EMPLOYEE PERFORMANCE THROUGH LEADERSHIP STYLE AND WORK DISCIPLINE Bangun, Rejeki; Siringoringo, Renniwaty; Suali, Suali; Simamora, Helprida
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.927

Abstract

Research on human resource management is highly intriguing, and employee emotional engagement can create a favorable environment for job happiness and productivity. The purpose of this study is to ascertain how leadership style and work discipline and impact employee performance. SPSS version 20 and a questionnaire for 102 respondents are used in this study. This study uses multiple linear regression techniques along with statistical analysis and quantitative research. Multiple linear regression analysis results for leadership style (X1) of 2.174 with a significance value of 0.032 and work discipline (X2) of 6.002 with a significance value of 0.000 were produced by researchers based on SPSS data analysis. The results of the simultaneous test (F test) showed a significance value of 0.000 and a score of 36.233. The conclusion of this study, the first hypothesis is that leadership style has a significant effect on employee performance, the second hypothesis is that work discipline has a significant effect on employee performance and the last hypothesis is that the two variables (leadership style, work discipline,) have a simultaneous influence on employee performance.
PENYULUHAN KEPADA MASYARAKAT WARGA BINAAN LAPAS BARELANG BATAM MENGAMPUNI Simamora, Helprida; Rejeki Bangun; Sihombing, Jonmaianto; Yopi
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Volume 3 Nomor 2 2024
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v3i2.153

Abstract

Correctional institutions are tasked with providing guidance to inmates according to the specified system and are part of the guidance in the final stages (Law No. 12., Year 1995 article 1 verse 1). WBP are residents who are undergoing guidance for a certain period of time to be prepared to enter society according to the court's decision. In the prison, WBP need vocational skills training or spiritual guidance (religious, mental and behavioral) so that preparation to enter society is truly accepted. With various backgrounds experienced, WBP have a variety of personalities both before and after entering the prison. This inner situation greatly influences the metamorphosis of the personality that exists in him after returning to his family/society after undergoing guidance in the prison. Efforts to provide insight as believers, it is necessary to abandon old ways of life (which are the cause of 'entry' into the prison) with various types of crimes that cause sin. Therefore, WBP needs to be given spiritual education for a better life in the present and future by Forgiving, both forgiving themselves for mistakes they have made in the past and forgiving others who make them angry so that they fall into sin. The attitude of forgiving others is not easy, because of various factors that exist within a person. This counseling and community service is carried out to provide spiritual education for WBP of Barelang Batam Penitentiary for gradual changes in attitude and physical during their community service so that when they leave the penitentiary they will have a better personality, be faithful and practice it in the community. This counseling is very important for the change of WBP because support from outside the penitentiary really helps them to be mentally strong, be able to accept situations, reduce stress and various other situations and it is hoped that in the future they can also provide the knowledge they gained while in the penitentiary to other communities so that they do not experience what they have experienced.
Analysis Of The Impact Of Credit Risk And Operational Risk On Financial Stability Case Study On State-Owned Enterprises In The Banking Sub-Sector Simamora, Helprida; Yopi
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v4i2.722

Abstract

Banks are business entities that collect funds from the public in the form of deposits and channel them to the public in the form of credit and/or other forms of improving the standard of living of the people. This study aims to determine the effect of credit risk and operational risk on Financial Stability. Financial Stability ratios measured using Financial Stability assets and credit risk and operational risk are measured by non-performing loans (NPL) and BOPO. Data obtained from published financial statements published by Bank Indonesia with a period of time from 2015 to 2024. The sampling technique used in this study was purposive sampling. The number of samples is 3 banking companies listed on the Indonesia Stock Exchange. The analytical method that will be used in this study is multiple linear regression to obtain a comprehensive picture of the relationship between one variable and another. Based on hypothesis testing using statistical t test and f test the results of the research show that Non Performing Loans (NPL) have a significant effect on Financial Stability, while BOPO does not have a significant effect on Financial Stability and simultaneously there is a significant influence of Non Performing Loans (NPL) and BOPO on Financial Stability
RELATIONSHIP BETWEEN ORGANIZATION BEHAVIOR AND LEADERSHIP STYLE ON EMPLOYEE WORK DISCIPLINE Bangun, Rejeki; Simamora, Helprida; Yona, Mira; Tampubolon, Rikson Pandapotan
JURSIMA Vol 12 No 3 (2025): Volume 12 Nomor 3 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i3.1190

Abstract

Researching employee work discipline is a very interesting topic because it is one of the factors that influence organizational performance. The purpose of this research is to check and verify how organization behavior and leadership style influence on employee work discipline. SPSS version 25 and a questionnaire for 101 respondents are used in this research. This research uses multiple linear regression techniques along with statistical analysis and quantitative research. Multiple linear regression analysis results for organization behavior (X1) of 6.440 with a significance value of 0.000 and leadership style (X2) of 3.637 with a significance value of 0.000 were produced by researchers based on SPSS data analysis. The results of the simultaneous test (F test) showed a significance value of 0.000 and a score of 43.854. The conclusion of this study, the first hypothesis is that organization behavior has a significant effect on employee work discipline, the second hypothesis is that leadership style has a significant effect on employee work discipline and the last hypothesis is that the two variables (organization behavior and leadership style) have a simultaneous influence on employee work discipline.