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Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
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PERBANDINGAN LOYALITAS KONSUMEN DAN STRATEGI PEMASARAN ANTARA ILLOCAKE DAN ROCASTE DI KOTA BIMA Nandha Ramdani; Muhajirin Muhajirin
Jurnal Perspektif Ekonomi Darussalam (Darussalam Journal of Economic Perspec Vol 8, No 2 (2022): Jurnal Perspektif Ekonomi Darussalam
Publisher : Program Studi Ekonomi Islam, Fakultas Ekonomi dan Bisnis - Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jped.v8i2.26295

Abstract

This study aims to determine the differences in consumer loyalty and marketing strategies between Illocake and Rocaste in Bima City. This research is a comparative study that uses quantitative data from primary data sources. The research instrument used a Likert scale questionnaire. The population used in this research is all Illocake and Rocaste consumers in Bima City in Bima City whose numbers are not known for certain (Unknown Population). The sample in this study were 60 respondents. The sampling technique in this study was carried out by accidental sampling, data collection techniques using observation, questionnaires and library studies with data analysis techniques using validity tests, reliability tests and different tests. The results showed that there was no difference in consumer loyalty but in the marketing strategy between Illocake and Rocaste there was a difference. Keywords : Consumer Loyalty, Marketing Strategies
Pengaruh Harga, Desain, Kualitas Produk terhadap Kepuasan Konsumen (Studi Kasus pada Toko Oleh-Oleh Souvenir Mutmainnah) Putri Patrianim; Muhajirin Muhajirin
Jurnal Serambi Ekonomi dan Bisnis Vol 6, No 2 (2023): Agustus
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v6i2.6692

Abstract

To be able to win the competition, companies must provide satisfaction to their customers by providing cheaper prices, attractive designs and good quality. This research was taken with the aim of finding out the influence of price, design and product quality on consumer satisfaction with Mutmainnah souvenir figures. This research has quantitative data with the type of research chosen being associative, then the primary data source is obtained from a Likert scale questionnaire as the research instrument. The research population is all consumers of the Mutmainnah souvenir shop in Bima City whose exact number is unknown (Unknown Population) with a sample of 50 people and using a purposive sampling technique. Data was collected through observation, questionnaires and literature study. Then the data was analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, correlation coefficients, determination tests, t tests and f tests. Hypothesis test results show that price, design and product quality influence consumer satisfaction at the Mutmainnah souvenir shop.
Pengaruh Lokasi dan Atmosphere Store Terhadap Keputusan Pembelian pada Toko Dillaa Putri Indah Lestari; Muhajirin Muhajirin
Jurnal Serambi Ekonomi dan Bisnis Vol 6, No 2 (2023): Agustus
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v6i2.6680

Abstract

Purchasing decisions are important for a business, therefore business people have an obligation to pay attention to the factors that influence consumer purchasing decisions. This study aims to determine and analyze the effect of location and store atmosphere on purchasing decisions at Toko Dilla. This type of research is associative. The research instrument used was a Likert scale questionnaire. The population used in this research is all consumers who have shopped at the Dilla Store, the exact number of which is not known. The sample in this study was 96 people who had shopped at Toko Dilla, with the sampling technique used was purposive sampling technique. Data was collected by means of observation, questionnaires and literature study. Data analysis techniques use validity tests, reliability tests, classical assumption tests, multiple linear regression, correlation coefficients, determination tests, t tests and f tests. The results showed that the location and atmosphere of the store had a significant effect on purchasing decisions at Dilla Stores.
Analysis of The Influence of Exports, Imports, and The Amount Of Currency in Circulation on Inflation in Indonesia from 1991 to 2022 Using Error Correction Model (ECM) Iwan Harsono; Bunga Fajriati; Dodo Kurniawan; Syahru Ramadhan; Muhajirin Muhajirin
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4118

Abstract

High inflation can have a negative impact on the economy. Based on the economic conditions in Indonesia, the rate of inflation experiences fluctuations each year due to various factors. This research aims to analyze the influence of exports, imports, and the amount of currency in circulation on inflation in Indonesia. It is a quantitative study utilizing time series data from 1991 to 2022. Data analysis is conducted using the Error Correction Model (ECM) to examine the long-term and short-term effects of the observed variables. The results indicate that exports have a positive and significant impact on inflation in the long term but not significantly in the short term. On the other hand, imports and the amount of currency in circulation have a significant influence on the inflation rate in Indonesia, both in the long and short terms. Simultaneously, exports, imports, and the amount of currency in circulation significantly affect the inflation rate in Indonesia, both in the short and long terms.
The Influence of Trust, Security and Convenience on Consumer Satisfaction of J&T Express, Bima Regency Nurlinda Linda; Muhajirin Muhajirin
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.11052

Abstract

The purpose of the study is to determine and analyze the effect of trust, security and convenience on customer satisfaction for JT Express, Bima Regency. This research is an associative research using quantitative data from primary data sources. The research instrument used a Likert scale questionnaire. The research population is all consumers who use JT Express services in Bima Regency whose exact number is unknown (Unknown Population), so that a sample of 96 respondents uses a purposive sampling technique. Data collection techniques using observation, literature study questionnaires. Data analysis techniques using validity test, reliability test, classic assumption test, multiple linear regression analysis, multiple correlation coefficients, determination test, t test and f test. The results of the study stated that trust, security and convenience had an effect on consumer satisfaction for JT Express, Bima Regency.
ANALISIS PELAYANAN JASA PENGIRIMAN DAN PENERIMA PADA J&T CABANG RABA BIMA MUH FURKAN RAMADHAN; MUHAJIRIN MUHAJIRIN
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.989

Abstract

The aim of this research is to find out the Delivery and Recipient Services at J&T Raba Bima Branch. The research method used in this study is a descriptive research method. The research instrument used a questionnaire with a Likert scale. The population in this study is consumers who have used delivery and receiving services at J&T Raba Bima Branch. The sample in this study was as many as 50 respondents using the slovin formula with an acidental sampling technique. The data collection techniques used are observation, questionnaire and literature study. The data analysis techniques used were validity tests, reliability tests, descriptive analysis and t tests (t test one sample). The results of the study show that the delivery and receiving services at J&T Raba Bima Branch are equal to 70% of what was expected (good).
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN BERKUNJUNG DI ULET JAYA FUTSAL irfan saputra; muhajirin muhajirin
Business Management and Entrepreneurship Journal Vol 2, No 2 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Bauran Pemasaran  terhadap Keputusan Berkunjung di Ulet Jaya Futsal. Jenis penelitian ini adalah asosiatif. Instrumen penelitian yang digunakan yaitu kuesioner dengan skala likert. Populasi yang digunakan yaitu seluruh pengunjung yang menggunakan fasilitas Ulet Jaya yang jumlahnya tidak diketahui secara pasti (Uknown Population) sehingga sample yang digunakan adalah 96 orang responden dengan teknik pengambilan sample porposive sampling menggunakan rumus unknown population. Teknik pengumpulan data yang digunakan yaitu (1) observasi, (2) kuesioner, dan (3) wawancara. Teknik analisa data yang digunakan yaitu uji validitas, uji reliabilitas, regresi sederhana, korelasi sederhana, uji determinasi dan uji t (uji t dua pihak). Berdasarkan hasil penelitian maka dapat di ambil kesimpulan bahwa tidak terdapat pengaruh antara  Bauran Pemasaran terhadap Keputusan Berkunjunga di Ulet Jaya Futsal Kota Bima. Kata Kunci : Bauran Pemasaran, Keputusan Berkunjung 
PENGARUH KELOMPOK REFERENSI DAN PRESTISE TERHADAP KEPUTUSAN PEMBELIAN TENUN RENDA DI KOTA BIMA Lalu Agus Karlan; Sri Ernawati; Muhajirin
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 3 (2024): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol3.2024.256

Abstract

Dalam proses keputusan pembelian Tenun Renda,kelompok referensi menjadi landasan acuan dalam pembelian, begitu juga dengan prestise. Tujuan penelitian ini untuk mengetahui pengaruh kelompok referensi dan prestise terhadap keputusan pembelian baik secara parsial maupun simultan. Jenis penelitian yaitu Asosiatif, Instrumen penelitian menggunakan kuesioner dengan skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah membeli kain tenun Renda di Kota Bima yang tidak di ketahui secara pasti jumlahnya (unknown population) jumlah sampel yang digunakan dalam penelitian ini sebanyak 50 responden dengan teknik pengambilan sampel yaitu purposive sampling. Teknik pengumpulan data dengan observasi, kuesioner, dan study pustaka. Teknik Analisa data dengan melakukan uji validitas, uji reliabilitas, uji regresi linear berganda, koefisien korelasi, uji determinasi, uji t, dan uji f. Hasil penelitian ini menunjukan bahwa kelompok referensi berpengaruh secara signifikan sedangkan prestise tidak berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan secara simultan kelompok referensi dan prestise berpengaruh terhadap keputusan pembelian
The Effect of Price and Quality on The Decision to Purchase Onion Seeds at Ud Parewa Mulia Mei Karlina; Muhajirin Muhajirin; Nur Khusnul Hamidah
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/0g2cxg89

Abstract

Satisfying consumer needs is every company's dream. Apart from being an important factor for a company's survival, fulfilling consumer needs can increase its superiority over the competition. Consumers who are satisfied with price and quality tend to repurchase the product and reuse the product when the same need arises again in the future. This research aims to determine the influence of price and quality on the decision to purchase onion seeds at Ud Parewa Mulia. This research uses a quantitative approach with survey methods, while this type of research is included in associative research. The population in this study were consumers who had shopped for onion seeds at UD Parewa Mulia. The number of samples taken in this study was 50 respondents. The sample used in this research was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis uses multiple linear regression, correlation, determination test, partial analysis test with t test and f test (simultaneous). To test the influence between variables, use SPSS (Statistical Service Product Solutions) version 23.00. The research results based on the t test (partial) show that price influences purchasing decisions, quality influences purchasing decisions, and price and quality together influence purchasing decisions..
Pengaruh Lokasi, Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kain Tenun UMKM Marjan Kelurahan Ntobo Eka Kurniati; Muhajirin Muhajirin; IRMA MARDIAN
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1353

Abstract

The study purpose was. Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh lokasi, citra merek dan kualitas pelayanan terhadap keputusan pembelian kain tenun UMKM Marjan Kelurahan Ntobo. Materials and methods. Jenis penelitian yang di gunakan ini adalah penelitian asosiatif. Populasi dalam penelitian ini tidak dapat diketahui secara pasti dengan sampel yang diteliti sebanyak 50 responden. Instrumen penelitian dengan kuesioner skala likert. Teknik pengumpulan data dengan metode observasi, kuesioner dan studi pustaka. Teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan SPSS for Windows. V26 Results. Hasil penelitiian menunjukkan bahwa secara parsial baik variabel lokasi, citra merek dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian kain tenun UMKM Marjan Kelurahan Ntobo. Conclusions. Lokasi, citra merek dan kualitas pelayanan secara simultan mempunyai pengaruh yang signifikan terhadap keputusan pembelian kain tenun UMKM Marjan Kelurahan Ntobo. Lokasi yang strategis membuat suatu produk mudah diakses oleh pelanggan dan mendorong mereka untuk membeli. Selain itu, semakin kuat citra merek suatu perusahaan, semakin besar dampaknya terhadap keputusan pembelian serta layanan yang baik berkontribusi terhadap kepuasan pelanggan, yang pada akhirnya memengaruhi keputusan pembelian.
Co-Authors Affan, Muhamad Ainun Fitriani Alwi Alwi Aris Munandar Arni Ramdaniati Astuti Astuti Aswan Aswan Bunga Fajriati Dita Aprilay Utami Putri Dita Asriani Dodo Kurniawan Efendi Febriansyah Eka Kurniati Feni Aryani Feni Farizal Hawa Afriani. A Ilham Ilham Intisari Haryanti Intisari Haryanti Intisari Haryanti irfan saputra Irma Mardian Irma Mardian Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Iwan Harsono Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Khairul Anas Khofifah Indar Parawansyah Lalu Agus Karlan M. Syukur Dwiriansyah Mei Karlina Melinda Eka Kartika MUH FURKAN RAMADHAN Muhamad Affan Muhammad Yusuf muhsanan muhsanan Nandha Ramdani Nur Khusnul Hamidah Nur Khusnul Hamidah Nuranisyah dan Firmansyah Kusumayadi Nurlinda Linda Ovriyadin Ovriyadin PUJI RAHAYU Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Syahru Ramadhan Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono