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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Perspektif Ekonomi Darussalam Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Entrepreneurship, Management and Industry (JEMI) JEMPER (Jurnal Ekonomi Manajemen Perbankan) GANEC SWARA International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Profitability JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Jurnal Inovasi Penelitian JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Integritas Jurnal Manajemen Profesional (IJMPRO) Jurnal Bina Bangsa Ekonomika Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Riset dan Inovasi Manajemen Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi Bisnis dan Kewirausahaan
Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS PENGARUH IN STORE DISPLAY DAN PRICE DISCOUNT TERHADAP KEPUTUSAN IMPULSE BUYING PADA ALFAMART TENTE Ainun Fitriani; Muhajirin
Jurnal Publikasi Manajemen Informatika Vol 1 No 3 (2022): SEPTEMBER : JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.24 KB) | DOI: 10.55606/jupumi.v1i2.474

Abstract

Business people must have an understanding of changing consumer behavior in order to win business competition and the most important thing is how companies can attract and attract consumers to make impulse purchases by considering in-store displays and price discounts. This study aims to determine and analyze the effect of in-store display and discount price on impulsive buying decisions at Alfamart Tente. This type of research is associative with quantitative data types from primary data sources. The research instrument used was a Likert scale questionnaire. The population in this study were all consumers who made purchases at Alfamart Tente with a total sample of 50 respondents. The sampling technique used in this study is non-probability sampling. The method of determining the sample in this study is accidental sampling. Data collection techniques using observation, questionnaires and literature study. The data analysis technique uses validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation coefficient, determination test, t test and f test. The results showed that in-store display had a significant effect on impulse buying decisions at Alfamart Tente, while price discounts had no significant effect on impulse buying decisions at Alfamart Tente, f test results showed that in-store displays and price discounts together had a significant effect. on impulse buying decisions at Alfamart Tente. Keywords: In-Store Display, Price Discount, Impulsif Buying Decisions Abstrak Para pelaku bisnis harus memiliki pemahaman tentang perilaku konsumen yang terus berubah agar bisa memenangkan persaingan bisnis dan yang paling penting adalah bagaimana cara perusahaan agar memiliki daya tarik dan menarik minat konsumen untuk melakukan pembelian impulsif dengan mempertimbangkan in-store display dan price discount. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh in-store display dan discount price terhadap keputusan impulsif buying pada Alfamart Tente. Jenis penelitian ini assositif dengan jenis data kuantitatif dari sumber data primer. Instrument penelitian yang digunakan yaitu kuesioner berskala likert. Populasi dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian di Alfamart Tente dengan jumlah sampel sebanyak 50 orang responden. Teknik penentuan sampel yang digunakan dalam penelitian ini adalah non probability sampling. Metode penentuan sampel pada penelitian ini yaitu accidental sampling. Teknik pengumpulan data menggunakan observasi, kuesioner dan studi pustaka. Teknik analisa data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, koefisien korelasi berganda, uji determinasi, ujit dan uji f. Hasil penelitian menunjukan bahwa in-store display berpengaruh signifikan terhadap keputusan impulse buying pada Alfamart Tente, sementara price discount tidak berpengaruh signifikan terhadap keputusan impulse buying pada Alfamart Tente, hasil uji f menunjukan bahwa in-store display dan price discount secara bersama-sama berpengaruh signifikan terhadap keputusan impulse buying pada Alfamart Tente. Kata Kunci: In-Store Display, Price Discount, Keputusan Impulsif Buying
PERBANDINGAN LOYALITAS KONSUMEN DAN STRATEGI PEMASARAN ANTARA ILLOCAKE DAN ROCASTE DI KOTA BIMA Nandha Ramdani; Muhajirin Muhajirin
Jurnal Perspektif Ekonomi Darussalam (Darussalam Journal of Economic Perspec Vol 8, No 2 (2022): Jurnal Perspektif Ekonomi Darussalam
Publisher : Program Studi Ekonomi Islam, Fakultas Ekonomi dan Bisnis - Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jped.v8i2.26295

Abstract

This study aims to determine the differences in consumer loyalty and marketing strategies between Illocake and Rocaste in Bima City. This research is a comparative study that uses quantitative data from primary data sources. The research instrument used a Likert scale questionnaire. The population used in this research is all Illocake and Rocaste consumers in Bima City in Bima City whose numbers are not known for certain (Unknown Population). The sample in this study were 60 respondents. The sampling technique in this study was carried out by accidental sampling, data collection techniques using observation, questionnaires and library studies with data analysis techniques using validity tests, reliability tests and different tests. The results showed that there was no difference in consumer loyalty but in the marketing strategy between Illocake and Rocaste there was a difference. Keywords : Consumer Loyalty, Marketing Strategies
Pengaruh Harga, Desain, Kualitas Produk terhadap Kepuasan Konsumen (Studi Kasus pada Toko Oleh-Oleh Souvenir Mutmainnah) Putri Patrianim; Muhajirin Muhajirin
Jurnal Serambi Ekonomi dan Bisnis Vol 6, No 2 (2023): Agustus
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v6i2.6692

Abstract

To be able to win the competition, companies must provide satisfaction to their customers by providing cheaper prices, attractive designs and good quality. This research was taken with the aim of finding out the influence of price, design and product quality on consumer satisfaction with Mutmainnah souvenir figures. This research has quantitative data with the type of research chosen being associative, then the primary data source is obtained from a Likert scale questionnaire as the research instrument. The research population is all consumers of the Mutmainnah souvenir shop in Bima City whose exact number is unknown (Unknown Population) with a sample of 50 people and using a purposive sampling technique. Data was collected through observation, questionnaires and literature study. Then the data was analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, correlation coefficients, determination tests, t tests and f tests. Hypothesis test results show that price, design and product quality influence consumer satisfaction at the Mutmainnah souvenir shop.
Pengaruh Lokasi dan Atmosphere Store Terhadap Keputusan Pembelian pada Toko Dillaa Putri Indah Lestari; Muhajirin Muhajirin
Jurnal Serambi Ekonomi dan Bisnis Vol 6, No 2 (2023): Agustus
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v6i2.6680

Abstract

Purchasing decisions are important for a business, therefore business people have an obligation to pay attention to the factors that influence consumer purchasing decisions. This study aims to determine and analyze the effect of location and store atmosphere on purchasing decisions at Toko Dilla. This type of research is associative. The research instrument used was a Likert scale questionnaire. The population used in this research is all consumers who have shopped at the Dilla Store, the exact number of which is not known. The sample in this study was 96 people who had shopped at Toko Dilla, with the sampling technique used was purposive sampling technique. Data was collected by means of observation, questionnaires and literature study. Data analysis techniques use validity tests, reliability tests, classical assumption tests, multiple linear regression, correlation coefficients, determination tests, t tests and f tests. The results showed that the location and atmosphere of the store had a significant effect on purchasing decisions at Dilla Stores.
Pengaruh Kepercayaan Dan Ketepatan Waktu Terhadap Keputusan Pembelian Pada Aplikasi Grab: Studi Pada Konsumen Kota Bima Wawan Setiawan; Muhajirin Muhajirin
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1405

Abstract

This research aims to determine the influence of trust and punctuality on purchasing decisions on the Grab application. This research is of associative type. The population used was all consumers using the Grab application (study of consumers in Bima City) who had purchased products on the Grab application. The sampling technique used was purposive sampling so that a sample of 96 respondents was obtained. The research instrument used is a Likert scale questionnaire with data analysis techniques, namely validity test, reliability test, multiple regression analysis, correlation coefficient, determination test, T test and F test. The results of this research conclude that Trust (X1) has a significant effect on Purchasing Decisions (Y), Timeliness (X2) has a significant effect on Purchasing Decisions (Y).
Analysis of The Influence of Exports, Imports, and The Amount Of Currency in Circulation on Inflation in Indonesia from 1991 to 2022 Using Error Correction Model (ECM) Iwan Harsono; Bunga Fajriati; Dodo Kurniawan; Syahru Ramadhan; Muhajirin Muhajirin
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4118

Abstract

High inflation can have a negative impact on the economy. Based on the economic conditions in Indonesia, the rate of inflation experiences fluctuations each year due to various factors. This research aims to analyze the influence of exports, imports, and the amount of currency in circulation on inflation in Indonesia. It is a quantitative study utilizing time series data from 1991 to 2022. Data analysis is conducted using the Error Correction Model (ECM) to examine the long-term and short-term effects of the observed variables. The results indicate that exports have a positive and significant impact on inflation in the long term but not significantly in the short term. On the other hand, imports and the amount of currency in circulation have a significant influence on the inflation rate in Indonesia, both in the long and short terms. Simultaneously, exports, imports, and the amount of currency in circulation significantly affect the inflation rate in Indonesia, both in the short and long terms.
PENGARUH INOVASI PRODUK DAN SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN KAIN TENUN DI UKM DINA Megawati Megawati; Sri Ernawati; Muhajirin Muhajirin
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 3 (2024): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/x30vke89

Abstract

To increase competitive advantage and maintain market share in this modern era, companies carry out many sales strategies to achieve sales performance by innovating products and using social media marketing. This type of research is associative with a quantitative approach. The sampling technique used in this research was purposive sampling with criteria such as age 20 years and over because they were considered capable of answering the questions in the questionnaire, so the number of samples in this research was 50 respondents. Data was processed using SPSS 26.0. From the results of the multiple linear regression test, there is a relationship between product innovation and social media marketing on purchasing decisions. The results of this research indicate that the product innovation variable (X1) has no effect on purchasing decisions. The research results show that the social media marketing variable (X2) has a significant effect on purchasing decisions. Product innovation and social media marketing variables have a significant influence on purchasing decisions.
PENGARUH PROMOSI DAN POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN HOLLY MART RABA BIMA Candra Kurniawan; Muhajirin Muhajirin; Muh Badar
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 11 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Persaingan dalam dunia bisnis semakin ketat, memicu perusahaan mencari strategi yang cepat dan tepat dalam memasarkan produknya. Persaingan bisnis menuntut perusahaan harus mencari tau apa yang dibutuhkan oleh konsumennya. Promosi bukan hanya satu satunya strategi yang dapat menarik konsumen, dengan potongan harga pula memicu ketertarikan calon konsumen untuk membeli barang yang perusahaan tawarkan. Tujuan penelitian ini yaitu untuk mengetahui pengaruh promosi terhadap keputusan pembelian pada konsumen Holly Mart Raba Bima, Untuk mengetahui pengaruh potongan harga terhadap keputusan pembelian pada konsumen Holly Mart Raba Bima, Untuk mengetahui pengaruh promosi dan potongan harga secara simultan terhadap keputusan pembelian pada konsumen Holly Mart Raba Bima. Penelitian ini dilakukan di wilayah Kota Bima. Dalam penelitian ini digunakan jenis penelitian asosiatif dengan bentuk pola hubungan yaitu hubungan kausal. Data dalam penelitian ini diperoleh melalui survei menggunakan kuesioner yang disebarkan kepada pengunjung atau konsumen Holly mart Raba Bima Teknik yang digunakan dalam penelitian ini adalah purposive sampling, dengan pengambilan sampel penelitian ini yaitu dengan kriteria: 1). Konsumen yang sudah pernah membeli atau berbelanja Holly mart raba bima. 2). Konsumen yang sudah berusia 17 thn ke atas karena dianggap sudah mampu menjawab pertanyaan pada kuesioner. untuk menentukan sampelnya dengan menggunakan rumus Lemeshow. penelitian ini membutuhkan 96 responden oleh peneliti. Dasar pengambilan sampel adalah perhitungan menggunakan rumus Lemeshow yang di dasari oleh pendapat para ahli. Teknik pengumpulan data yang digunakan yaitu: observasi, kuesioner dan studi pustaka. Teknik analisis data yang digunakan yaitu: uji validitas, uji reabilitas, uji asumsi klasik, analisis regresi linear berganda, uji koefisien korelasi, uji determinasi, uji t dan uji f. “Promosi berpengaruh signfikan terhadap Keputusan Pembelian pada konsmen Holly mart Raba Bima” Diterima, Dan Hipotesi nol “Promosi tidak berpengaruh signifikan terhadap Keputusan Pembelian pada konsumen Holly mart Raba Bima” Ditolak. “Potongan Harga berpengaruh signifikan terhadap keputusan pembelian pada konsumen Holly mart Raba Bima” Diterima, Dan Hipotesis nol “Potongan Harga tidak berpengaruh signifikan terhadap Keputusan Pembelian pada konsumen Holly mart Raba Bima” Ditolak. Dari hasil pengujian diperoleh nilai F hitung sebesar 115.715 dengan nilai F tabel sebesar 3.09 (115.715 > 3.09) dengan signifikansi sebesar 0.000 (0.000 < 0.05). Oleh karena nilai signifikansi lebih kecil dari 0.05 (0.000 < 0.05). maka dapat disimpulkan bahwa hipotesis ketiga yang menyatakan bahwa “Promosi dan Potongan Harga secara simultan berpengaruh terhadap Keputusan pembelian pada konsumen Holly mart Raba Bima” Diterima.
The Influence of Trust, Security and Convenience on Consumer Satisfaction of J&T Express, Bima Regency Nurlinda Linda; Muhajirin Muhajirin
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.11052

Abstract

The purpose of the study is to determine and analyze the effect of trust, security and convenience on customer satisfaction for JT Express, Bima Regency. This research is an associative research using quantitative data from primary data sources. The research instrument used a Likert scale questionnaire. The research population is all consumers who use JT Express services in Bima Regency whose exact number is unknown (Unknown Population), so that a sample of 96 respondents uses a purposive sampling technique. Data collection techniques using observation, literature study questionnaires. Data analysis techniques using validity test, reliability test, classic assumption test, multiple linear regression analysis, multiple correlation coefficients, determination test, t test and f test. The results of the study stated that trust, security and convenience had an effect on consumer satisfaction for JT Express, Bima Regency.
ANALISIS PELAYANAN JASA PENGIRIMAN DAN PENERIMA PADA J&T CABANG RABA BIMA MUH FURKAN RAMADHAN; MUHAJIRIN MUHAJIRIN
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.989

Abstract

The aim of this research is to find out the Delivery and Recipient Services at J&T Raba Bima Branch. The research method used in this study is a descriptive research method. The research instrument used a questionnaire with a Likert scale. The population in this study is consumers who have used delivery and receiving services at J&T Raba Bima Branch. The sample in this study was as many as 50 respondents using the slovin formula with an acidental sampling technique. The data collection techniques used are observation, questionnaire and literature study. The data analysis techniques used were validity tests, reliability tests, descriptive analysis and t tests (t test one sample). The results of the study show that the delivery and receiving services at J&T Raba Bima Branch are equal to 70% of what was expected (good).
Co-Authors Affan, Muhamad Ainun Fitriani Alwi Alwi Aris Munandar Astuti Astuti Bunga Fajriati Candra Kurniawan Dita Aprilay Utami Putri Dita Asriani Dodo Kurniawan Efendi Febriansyah Feni Farizal Gatot Wijayanto Ilham Ilham Intisari Haryanti Intisari Haryanti Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Ita Purnama Ita Tri Purnamasari Iwan Harsono Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Khairul Anas M. Joni M. Syukur Dwiriansyah Megawati Megawati Muh Badar MUH FURKAN RAMADHAN Muh. Abduh Anwar Muhamad Affan Muhammad Asir Muhammad Yusuf muhsanan muhsanan Nandha Ramdani Novi Kadewi Sumbawati Nuranisyah dan Firmansyah Kusumayadi Nurlinda Linda Nurul Putri Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Syahru Ramadhan Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono