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Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kualitas Pelayanan Dan Suasana Cafe Terhadap Kepuasan Konsumen Pada Cafe Kaloka PUJI RAHAYU; MUHAJIRIN MUHAJIRIN; NUR KHUSNUL HAMIDAH
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1498

Abstract

This study aims to determine the influence of service quality and cafe atmosphere on customer satisfaction at Cafe Kaloka. Good service quality and a comfortable cafe atmosphere are two important factors that can create a positive experience for customers, which in turn impacts customer satisfaction. Customer satisfaction is a key indicator of success in service-oriented businesses, including cafes, as it contributes to customer loyalty and positive word-of-mouth recommendations. The research method used is a quantitative approach with data collection through surveys. Data were obtained from questionnaires distributed to 96 respondents who were visitors to Cafe Kaloka. This study employed multiple linear regression analysis to determine the extent of the influence of each independent variable, namely service quality and cafe atmosphere, on the dependent variable, which is customer satisfaction. The results of the analysis show that both independent variables have a positive and significant effect on customer satisfaction. Among the two, service quality was found to have a more dominant influence compared to the cafe atmosphere. This indicates that direct interaction between staff and customers plays a major role in shaping customer satisfaction. The conclusion of this study is that consistently improving service quality and creating a comfortable atmosphere can significantly enhance customer satisfaction at Cafe Kaloka. Therefore, it is recommended that the management continuously innovate in improving service quality and maintain a pleasant cafe environment to retain and increase customer loyalty.
Analisis Pengaruh Kepercayaan Konsumen Dan Life Style Terhadap Keputusan Pembelian Produk Glady 2 Glow Hawa Afriani. A; Muhajirin Muhajirin; Ovriyadin Ovriyadin
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 2 No. 01 (2025): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of consumer trust and lifestyle on purchasing decisions for Glady 2 Glow products. Using a quantitative approach with surveys and questionnaires, data were collected from 65 consumers and analyzed via multiple linear regression. The results show that both consumer trust and lifestyle significantly and positively influence purchasing decisions, highlighting their combined role in shaping consumer behavior. These findings provide practical insights for enhancing marketing strategies through improved product quality, service, and alignment with target consumers’ lifestyles, while also contributing to marketing theory and future research.
Pengaruh Program Diskon Terhadap Keputusan Pembelian Konsumen pada Alfamart Cabang Panda Kabupaten Bima Khofifah Indar Parawansyah; Muhajirin Muhajirin; Irma Mardian
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1020

Abstract

This study aims to analyze the influence of discount programs on consumer purchase decisions at Alfamart Panda Branch, Bima Regency. The research method used is quantitative with data collection through questionnaires distributed to Alfamart consumers. The results of the study show that discount programs have a significant influence on consumer purchase decisions. The discounts offered by Alfamart have managed to attract consumers' attention and increase the intensity of purchases. These findings have practical implications for retail managers in designing effective marketing strategies to increase sales.
Analisis Pengaruh Ketersediaan Produk Harga dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor di Dealer Honda Krida Motor Aswan Aswan; Muhajirin Muhajirin; Nur Khusnul Hamidah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1037

Abstract

The aim of this research is to find out whether there is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer. This type of research includes associative research, which is a method carried out to determine the relationship between two or more variables, namely variables (X) and (Y). The population in this study were all people in the city of Bima who had purchased at the Bima Honda Krida Motor Dealer. According to calculations using the Unknown Population formula, a sample of 96.04 was obtained and rounded to 96 respondents. Data analysis involved validity and reliability, classical assumption test, multiple linear regression, multiple correlation test, multiple determination test, as well as the T test and F test. The results of the research show that there is no partial influence of product availability on the decision to purchase a motorbike at the Krida Motor Dealer. There is a partial influence of price on the decision to purchase a motorbike at the Krida Motor dealer. There is a partial influence of location on the decision to purchase a motorbike at the Krida Motor dealer. There is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Konsumen Pakaian di Toko Serba 35.000 Bima Melinda Eka Kartika; Muhajirin; Feni Aryani
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 4 (2025): ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v3i4.1658

Abstract

This study aims to analyze the effect of product quality and price on consumers’ purchasing decisions for clothing at Toko Serba 35.000 Bima. A quantitative approach with an associative research method was applied to examine the relationship between the independent variables, namely product quality (X1) and price (X2), and the dependent variable, purchasing decision (Y). Data were collected using questionnaires distributed to 96 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that product quality has no significant effect on purchasing decisions, whereas price has a positive and significant effect. Furthermore, the simultaneous test reveals that product quality and price together significantly influence purchasing decisions. These findings suggest that consumers at Toko Serba 35.000 Bima prioritize price considerations over product quality when making purchasing decisions. This study provides practical insights for business owners in formulating pricing strategies and enhancing competitiveness in the local retail market.
Pengaruh Content Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Skintific Arni Ramdaniati; Intisari Haryanti; Muhajirin Muhajirin
JURNAL DIMENSI Vol 15, No 2 (2026): Jurnal Dimensi (July 2026)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v15i2.9048

Abstract

This study analyzes the influence of content marketing and brand image on Skintific Cushion purchase decisions in Bima City, NTB. Background: Indonesia's booming skincare industry where consumers select makeup-skincare hybrids like Skintific promoted by influencers on social media. Independent variables: content marketing (relevance, info quality, consistency, attractiveness, interactivity); brand image (association, uniqueness, superiority, trust, reputation). Dependent: purchase decision (need recognition, info search, evaluation, buying, post-purchase). Quantitative associative research targets infinite Bima consumers, sampling 96 via purposive (prior buyers, Bima residents, ≥17 years). Likert data tested validity (r>0.30), reliability (α>0.60), classical assumptions, analyzed by multiple regression SPSS 27. Results: content marketing significantly partial (t=2.639; p=0.010), brand image (t=7.321; p=0.000), simultaneous (R²=54.6%). Conclusion: both drive purchases; recommend creative content enhancement. Keywords: Content Marketing, Brand Image, Purchase Decision, Skintific Cushion.
Co-Authors Affan, Muhamad Ainun Fitriani Alwi Alwi Aris Munandar Arni Ramdaniati Astuti Astuti Aswan Aswan Bunga Fajriati Dita Aprilay Utami Putri Dita Asriani Dodo Kurniawan Efendi Febriansyah Eka Kurniati Feni Aryani Feni Farizal Hawa Afriani. A Ilham Ilham Intisari Haryanti Intisari Haryanti Intisari Haryanti irfan saputra Irma Mardian Irma Mardian Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Iwan Harsono Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Khairul Anas Khofifah Indar Parawansyah Lalu Agus Karlan M. Syukur Dwiriansyah Mei Karlina Melinda Eka Kartika MUH FURKAN RAMADHAN Muhamad Affan Muhammad Yusuf muhsanan muhsanan Nandha Ramdani Nur Khusnul Hamidah Nur Khusnul Hamidah Nuranisyah dan Firmansyah Kusumayadi Nurlinda Linda Ovriyadin Ovriyadin PUJI RAHAYU Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Syahru Ramadhan Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono