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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Perspektif Ekonomi Darussalam Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Entrepreneurship, Management and Industry (JEMI) JEMPER (Jurnal Ekonomi Manajemen Perbankan) GANEC SWARA International Journal of Economics Development Research (IJEDR) Jurnal Ilmu Manajemen Profitability JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Jurnal Inovasi Penelitian JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Integritas Jurnal Manajemen Profesional (IJMPRO) Jurnal Bina Bangsa Ekonomika Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Riset dan Inovasi Manajemen Jurnal Serambi Ekonomi dan Bisnis Business Management and Entrepreneurship Journal Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Maneggio
Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Price and Quality on The Decision to Purchase Onion Seeds at Ud Parewa Mulia Mei Karlina; Muhajirin Muhajirin; Nur Khusnul Hamidah
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/0g2cxg89

Abstract

Satisfying consumer needs is every company's dream. Apart from being an important factor for a company's survival, fulfilling consumer needs can increase its superiority over the competition. Consumers who are satisfied with price and quality tend to repurchase the product and reuse the product when the same need arises again in the future. This research aims to determine the influence of price and quality on the decision to purchase onion seeds at Ud Parewa Mulia. This research uses a quantitative approach with survey methods, while this type of research is included in associative research. The population in this study were consumers who had shopped for onion seeds at UD Parewa Mulia. The number of samples taken in this study was 50 respondents. The sample used in this research was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis uses multiple linear regression, correlation, determination test, partial analysis test with t test and f test (simultaneous). To test the influence between variables, use SPSS (Statistical Service Product Solutions) version 23.00. The research results based on the t test (partial) show that price influences purchasing decisions, quality influences purchasing decisions, and price and quality together influence purchasing decisions..
Co-Authors Affan, Muhamad Ainun Fitriani Alwi Alwi Aris Munandar Astuti Astuti Bunga Fajriati Dita Aprilay Utami Putri Dita Asriani Dodo Kurniawan Efendi Febriansyah Feni Farizal Ilham Ilham Intisari Haryanti Intisari Haryanti irfan saputra Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Iwan Harsono Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Khairul Anas Lalu Agus Karlan M. Syukur Dwiriansyah Mei Karlina MUH FURKAN RAMADHAN Muhamad Affan Muhammad Yusuf muhsanan muhsanan Nandha Ramdani Nur Khusnul Hamidah Nuranisyah dan Firmansyah Kusumayadi Nurlinda Linda Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Syahru Ramadhan Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono