Article Per Year (5 Year)
p-Index From 2021 - 2026
7.826
P-Index
This Author published in this journals
All Journal Jurnal Dimensi Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Perspektif Ekonomi Darussalam Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Entrepreneurship, Management and Industry (JEMI) JEMPER (Jurnal Ekonomi Manajemen Perbankan) GANEC SWARA International Journal of Economics Development Research (IJEDR) Jurnal Ilmu Manajemen Profitability JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Jurnal Inovasi Penelitian Jurnal Ilmiah Satyagraha JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Integritas Jurnal Manajemen Profesional (IJMPRO) Jurnal Bina Bangsa Ekonomika Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Serambi Ekonomi dan Bisnis Najwa Journal of Innovative and Creativity Horizon: Indonesian Journal of Multidisciplinary PENG: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Manajemen dan Akuntansi Tamilis Synex: Multidimensional Collaboration Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal of Economics, Management and Accounting (JEMA) EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Business Management and Entrepreneurship Journal Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Maneggio MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 57 Documents
Search

 2   3   4   5   6 
Pengaruh Kualitas Pelayanan Dan Suasana Cafe Terhadap Kepuasan Konsumen Pada Cafe Kaloka PUJI RAHAYU; MUHAJIRIN MUHAJIRIN; NUR KHUSNUL HAMIDAH
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1498

Abstract

This study aims to determine the influence of service quality and cafe atmosphere on customer satisfaction at Cafe Kaloka. Good service quality and a comfortable cafe atmosphere are two important factors that can create a positive experience for customers, which in turn impacts customer satisfaction. Customer satisfaction is a key indicator of success in service-oriented businesses, including cafes, as it contributes to customer loyalty and positive word-of-mouth recommendations. The research method used is a quantitative approach with data collection through surveys. Data were obtained from questionnaires distributed to 96 respondents who were visitors to Cafe Kaloka. This study employed multiple linear regression analysis to determine the extent of the influence of each independent variable, namely service quality and cafe atmosphere, on the dependent variable, which is customer satisfaction. The results of the analysis show that both independent variables have a positive and significant effect on customer satisfaction. Among the two, service quality was found to have a more dominant influence compared to the cafe atmosphere. This indicates that direct interaction between staff and customers plays a major role in shaping customer satisfaction. The conclusion of this study is that consistently improving service quality and creating a comfortable atmosphere can significantly enhance customer satisfaction at Cafe Kaloka. Therefore, it is recommended that the management continuously innovate in improving service quality and maintain a pleasant cafe environment to retain and increase customer loyalty.
Analisis Pengaruh Kepercayaan Konsumen Dan Life Style Terhadap Keputusan Pembelian Produk Glady 2 Glow Hawa Afriani. A; Muhajirin Muhajirin; Ovriyadin Ovriyadin
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 2 No. 01 (2025): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of consumer trust and lifestyle on purchasing decisions for Glady 2 Glow products. Using a quantitative approach with surveys and questionnaires, data were collected from 65 consumers and analyzed via multiple linear regression. The results show that both consumer trust and lifestyle significantly and positively influence purchasing decisions, highlighting their combined role in shaping consumer behavior. These findings provide practical insights for enhancing marketing strategies through improved product quality, service, and alignment with target consumers’ lifestyles, while also contributing to marketing theory and future research.
Pengaruh Program Diskon Terhadap Keputusan Pembelian Konsumen pada Alfamart Cabang Panda Kabupaten Bima Khofifah Indar Parawansyah; Muhajirin Muhajirin; Irma Mardian
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1020

Abstract

This study aims to analyze the influence of discount programs on consumer purchase decisions at Alfamart Panda Branch, Bima Regency. The research method used is quantitative with data collection through questionnaires distributed to Alfamart consumers. The results of the study show that discount programs have a significant influence on consumer purchase decisions. The discounts offered by Alfamart have managed to attract consumers' attention and increase the intensity of purchases. These findings have practical implications for retail managers in designing effective marketing strategies to increase sales.
Analisis Pengaruh Ketersediaan Produk Harga dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor di Dealer Honda Krida Motor Aswan Aswan; Muhajirin Muhajirin; Nur Khusnul Hamidah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1037

Abstract

The aim of this research is to find out whether there is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer. This type of research includes associative research, which is a method carried out to determine the relationship between two or more variables, namely variables (X) and (Y). The population in this study were all people in the city of Bima who had purchased at the Bima Honda Krida Motor Dealer. According to calculations using the Unknown Population formula, a sample of 96.04 was obtained and rounded to 96 respondents. Data analysis involved validity and reliability, classical assumption test, multiple linear regression, multiple correlation test, multiple determination test, as well as the T test and F test. The results of the research show that there is no partial influence of product availability on the decision to purchase a motorbike at the Krida Motor Dealer. There is a partial influence of price on the decision to purchase a motorbike at the Krida Motor dealer. There is a partial influence of location on the decision to purchase a motorbike at the Krida Motor dealer. There is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Konsumen Pakaian di Toko Serba 35.000 Bima Melinda Eka Kartika; Muhajirin; Feni Aryani
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 4 (2025): ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v3i4.1658

Abstract

This study aims to analyze the effect of product quality and price on consumers’ purchasing decisions for clothing at Toko Serba 35.000 Bima. A quantitative approach with an associative research method was applied to examine the relationship between the independent variables, namely product quality (X1) and price (X2), and the dependent variable, purchasing decision (Y). Data were collected using questionnaires distributed to 96 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that product quality has no significant effect on purchasing decisions, whereas price has a positive and significant effect. Furthermore, the simultaneous test reveals that product quality and price together significantly influence purchasing decisions. These findings suggest that consumers at Toko Serba 35.000 Bima prioritize price considerations over product quality when making purchasing decisions. This study provides practical insights for business owners in formulating pricing strategies and enhancing competitiveness in the local retail market.
Pengaruh Content Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Skintific Arni Ramdaniati; Intisari Haryanti; Muhajirin Muhajirin
JURNAL DIMENSI Vol 15, No 2 (2026): Jurnal Dimensi (July 2026)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v15i2.9048

Abstract

This study analyzes the influence of content marketing and brand image on Skintific Cushion purchase decisions in Bima City, NTB. Background: Indonesia's booming skincare industry where consumers select makeup-skincare hybrids like Skintific promoted by influencers on social media. Independent variables: content marketing (relevance, info quality, consistency, attractiveness, interactivity); brand image (association, uniqueness, superiority, trust, reputation). Dependent: purchase decision (need recognition, info search, evaluation, buying, post-purchase). Quantitative associative research targets infinite Bima consumers, sampling 96 via purposive (prior buyers, Bima residents, ≥17 years). Likert data tested validity (r>0.30), reliability (α>0.60), classical assumptions, analyzed by multiple regression SPSS 27. Results: content marketing significantly partial (t=2.639; p=0.010), brand image (t=7.321; p=0.000), simultaneous (R²=54.6%). Conclusion: both drive purchases; recommend creative content enhancement. Keywords: Content Marketing, Brand Image, Purchase Decision, Skintific Cushion.
Dari Potensi Menjadi Nilai: Pemetaan Wisata Desa Sari Sebagai Mesin Penggerak Ekonomi Lokal Muhajirin Muhajirin; Aris Munandar; Amirulmukminin Amirulmukminin; Juwani Juwani; Rahmawati Rahmawati; Tadzkiraturaturrahmah Tadzkiraturaturrahmah; Intana Lestari; Fapin Fatmah; Abdul Arif
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ks9dxk54

Abstract

This research discusses From Potential to Value: Mapping the Tourism of Desa Sari as a Driver of the Local Economy, focusing on Desa Sari which is rich in natural resources and socio-cultural assets but has not yet managed them optimally. The main objective of this study is to provide accurate data and spatial maps that can serve as the basis for village development planning, using a participatory approach through field surveys, structured interviews, geospatial technology, and focus group discussions. The results show that Desa Sari has excellent potential in various sectors, including agriculture with corn and rice as main commodities, cattle farming supported by vast grazing lands, and MSMEs based on local crafts and culinary products; it also possesses valuable socio-cultural assets such as customary traditions, arts, and natural and cultural tourism destinations, all of which are important resources for rural tourism development. However, challenges remain in infrastructure, particularly road access, public facilities, and clean water supply. These findings confirm the importance of integrated and sustainable management of village potential through collaboration among the government, community, and academics, in order to realize economic independence and improve the welfare of the people of Desa Sari
Strategi Transformasi Digital, Manajemen Perubahan, Dan Kemampuan Pemasaran Berorientasi Pasar Dalam Meningkatkan Keunggulan Kompetitif Umkm Tenun Tradisional Di Ntb: Perspektif Manajemen Strategis Di Era Disrupsi Muhajirin Muhajirin; Dewie Tri Wijayati Wardoyo; Yessy Artanti
JURNAL DIMENSI Vol 15, No 2 (2026): Jurnal Dimensi (July 2026)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi transformasi digital, manajemen perubahan, dan kemampuan pemasaran berorientasi pasar terhadap keunggulan kompetitif UMKM tenun tradisional di NTB. Penelitian menggunakan pendekatan kuantitatif dengan metode eksplanatori. Sampel penelitian berjumlah 130 responden yang merupakan pemilik atau pengelola UMKM tenun tradisional di Lombok, Sumbawa, dan Bima, yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner tertutup dengan skala Likert 5 poin dan dianalisis menggunakan analisis regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa strategi transformasi digital, manajemen perubahan, dan kemampuan pemasaran berorientasi pasar masing-masing berpengaruh positif dan signifikan terhadap keunggulan kompetitif, dengan kemampuan pemasaran berorientasi pasar sebagai variabel yang memberikan pengaruh terbesar. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap keunggulan kompetitif dengan kontribusi yang tergolong kuat. Temuan ini mengimplikasikan bahwa penguatan keunggulan kompetitif UMKM tenun tradisional di NTB memerlukan integrasi strategi digital yang terarah, kemampuan mengelola perubahan secara adaptif, dan kepekaan terhadap dinamika kebutuhan pasar. Kata Kunci: Transformasi Digital; Manajemen Perubahan; Orientasi Pasar; Keunggulan Kompetitif; UMKM Tenun.
Pengaruh Cafe Atmosphere, Menu Variation dan Price Terhadap Kepuasan Pengunjung Resto Super Geprek Sape Kabupaten Bima Hairunisa Hairunisa; Muhajirin; Feni Aryani
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6367

Abstract

This study aims to analyze the influence of cafe atmosphere, menu variation, and price on customer satisfaction at Super Geprek Sape Restaurant in Bima Regency. The study used a quantitative approach with an associative research type. The study population was all customers at Super Geprek Sape Restaurant in Bima Regency, with a sample of 96 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of the SPSS program. Data analysis included validity tests, reliability tests, classical assumption tests, correlation coefficients, determination coefficients, t-tests, and F-tests. The results showed that cafe atmosphere, menu variation, and price had a positive and significant effect on customer satisfaction, both partially and simultaneously. These findings indicate that a comfortable restaurant atmosphere, diverse menu variations, and prices that are in accordance with the quality of products and services are important factors in increasing customer satisfaction. These three variables were able to explain 37.8% of the variation in customer satisfaction, while the rest was influenced by other factors outside the study. Thus, improving the quality of the restaurant atmosphere, menu innovation, and appropriate pricing can be effective strategies to increase customer satisfaction.
Analisis Perilaku Konsumen dan Bauran Pemasaran Terhadap Keputusan Pembelian pada Usaha Kopi Keliling di Kota Bima Al Qamar; Muhajirin; Rosa Yulianti
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6550

Abstract

This study aims to analyze the influence of consumer behavior and marketing mix on purchasing decisions in mobile coffee businesses in Bima City. The research employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS 26. The results indicate that consumer behavior has a positive and significant effect on purchasing decisions, with a regression coefficient of 0.519 and a significance value of 0.000. The marketing mix also has a positive and significant effect on purchasing decisions, with a regression coefficient of 0.438 and a significance value of 0.000. Simultaneously, consumer behavior and marketing mix significantly influence purchasing decisions, as indicated by an F-value of 721.347 and a significance level of 0.000. The coefficient of determination (R²) of 0.937 shows that 93.7% of the variation in purchasing decisions can be explained by both variables. These findings suggest that understanding consumer characteristics and implementing an effective marketing mix are essential for increasing consumer purchasing decisions in mobile coffee businesses in Bima City.
Co-Authors Abdul Arif Abdul Arif Abdul Wakilul Akbar Affan, Muhamad Ahmad Hujaifah Ainun Fitriani Al Qamar Alwi Alwi Amirul Mukminin Arif Rahman Aris Munandar Arni Ramdaniati Astuti Astuti Aswan Aswan Bunga Fajriati Dewie Trie Wijayati Didan Dharmawan Dita Aprilay Utami Putri Dita Asriani Dodo Kurniawan Efendi Febriansyah Eka Kurniati Fapin Fatmah Fapin Fatmah Fauzan Akbar Feni Aryani Feni Aryani Feni Farizal Gunawan Sakti Hadi Santoso Hairunisa Hairunisa Hawa Afriani. A I Dewa Nyoman Usadha Ilham Ilham Indra Widaryanto Intana Lestari Intana Lestari Intisari Haryanti Intisari Haryanti Intisari Haryanti irfan saputra Irma Mardian Irma Mardian Is Munandar Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Ita Purnama Iwan Harsono Jaenab, Jaenab Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Juwani Juwani Juwani Khairul Anas Khofifah Indar Parawansyah Lalu Agus Karlan M Syukur Dwiriansyah M. Fitrah Hidayatullah M. Syukur Dwiriansyah Mei Karlina Melinda Eka Kartika MUH FURKAN RAMADHAN Muhamad Affan Muhammad Akira Muhammad Amin Muhammad Yusuf muhsanan muhsanan Mulyadin Nandha Ramdani Nur Khusnul Hamidah Nur Khusnul Hamidah Nuranisyah dan Firmansyah Kusumayadi Nurfadilah Nurlinda Linda Ovriyadin Ovriyadin Puji Astuti PUJI RAHAYU Putri Amalia Putri Indah Lestari Putri Patrianim Raflin Raflin Rahmawati Rahmawati Rahmawati Rizal Angga Setiawan Rosa Yulianti Rosa Yuliati Rosa Yuliati Siti Asyitah Sri Ernawati Sugeng Widakdo Syahru Ramadhan Tadzkiraturaturrahmah Tadzkiraturaturrahmah Tadzkiraturaturrahmah Tri Wahyuni Alifah Wawan Setiawan Yeni Afriyani Yessy Artanti Yogi Arief Wijaksono