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ENHANCING ESP STUDENTS' CREATIVE THINKING SKILLS THROUGH VIDEO ADVERTISING PROJECTS: A CASE STUDY IN ENGLISH FOR TOUR OPERATIONS Chaerunnisah, Indah Utami; Nova, Muhamad
Premise: Journal of English Education and Applied Linguistics Vol 14, No 2 (2025): Premise Journal: e-ISSN 2442-482x, p-ISSN 2089-3345
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pj.v14i2.10971

Abstract

The rapid growth of global business in the 21st century necessitates integrating creative thinking skills into teaching and learning programs. Regarding this issue, one potential learning output for integrating creative thinking skill enhancement in teaching and learning activities is the creation of video advertisements. The current study investigated the students' perspective toward video advertising project implementation to enhance students' creative thinking skills in a project-based learning class. The current study is a case study that took 24 students as participants. The video project was conducted through 4 meetings. In the current study, the data were obtained through observation, a questionnaire, and an interview. The data was then analyzed using qualitative data analysis, which involved data reduction, data display, and conclusion drawing. The study's results indicate that all students recognized the video advertising project's potential to positively impact their creativity, particularly in terms of enforcing creative ideas, developing scriptwriting skills, refining video editing skills, and honing negotiation skills. Only a few students perceived it negatively, as they faced challenges in group contributions. Thus, implementing a video advertising project is necessary to improve students' creative thinking skills.  
The Implementation of Green Practices to improve the service quality of front office at K Club Ubud Ni Nyoman Angelica Kerta Dewi; Darlina, Lien; Nadra, Nyoman Mastiani; Chaerunnisah, Indah Utami; Sang Ayu Made Krisna Dewi Natalia; Ge Xiaoling
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.120-128

Abstract

The K Club Ubud in Gianyar, Bali, has used green practises to enhance the front office department's service quality. The goal of this study is to examine these activities and identify the green practises indicators that must be maintained and improved. Questionnaires, interviews, observations, and documentation were used to collect data for this study.  The sample strategy used in this investigation was simple random sampling.  In order to collect data, online surveys are distributed to respondents.  As part of the processing, the questionnaire was subjected to validity and reliability tests. The servqual test (quality of service) and importance-performance analysis (IPA) are then employed as data analysis techniques in this study.  According to the findings of this study, the application of green practices has been done in an optimal manner, as evidenced by the outcomes of the application of 3R activities. The results of the servqual test, which show that the front office department at K Club Ubud has seven gaps (+) and one gap (-) in the form of eight question indicators, can be used to describe how successfully green practices have been implemented. According to the importance performance analysis (IPA) results, the front office department must maintain the quality of the services for one indication while making improvements for the other.
Enhancing Students’ Critical Thinking Character Through Case-Based Learning With Online News Nova, Muhamad; Chaerunnisah, Indah Utami
Jurnal Pendidikan Karakter Vol. 16 No. 2 (2025)
Publisher : Directorate of Research and Community Service, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpka.v16i2.85726

Abstract

Critical thinking is not only cognitive skill, but also a character trait, which is a combination of an attitude of curiosity, open-mindedness, systematicity, analyticity, truth-seeking, critical thinking self-confidence, and maturity. Higher educations are required to hone students’ character in learning better and having positive behaviour. This study aimed at identifying the critical thinking character building through the implementation of case-based learning with online news. This study applied qualitative research with a case study design. Conducted at Politeknik Negeri Bali, the study took 27 students and one lecturer as the participants. The data were collected through observation, documentation, and interview and were then analysed by data collection, data reduction, data display, and conclusion drawing. This study revealed that case-based learning with online news could develop the critical thinking character trait through seven stages, including linking, obtaining information, gathering idea, synthesizing, exhibiting, learning, dan feedback collecting. This implementation has reinforced reinforce seven behaviours related to the critical thinking character trait among students, including analytical, curiosity, critical thinking, open-mindedness, truth-seeking, self-confidence, and maturity. Positive feedbacks were also given by the students toward the process of learning with online news, including the raise of sense of awareness, empathy, respectful, and open-minded.