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All Journal Daya Saing : Jurnal Ilmu Manajemen IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Journal of English Language and Education Journal of Artificial Intelligence and Digital Business Jurnal Masyarakat Madani Indonesia Jurnal Sains dan Ilmu Terapan JURNAL KARYA ILMIAH MULTIDISIPLIN Jurnal Rekayasa Proses dan Industri Terapan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Ardhi: Jurnal Pengabdian dalam Negri Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Trends in Applied Sciences, Social Sciences, and Education Indonesian Journal of Emerging Trends in Community Empowerment Journal of Current Research in Humanities, Social Sciences, and Business
Harmi Yelmi
Politeknik Kampar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Analisa Pemanfaatan Digital Marketing Dalam Meningkatkan Penjualan UMKM di Kabupaten Kampar Rahmad Akbar; T.Yoga Winanda; Merlia Rahmayani; Dzulhijjah Yetti; Harmi Yelmi
Jurnal Sains dan Ilmu Terapan Vol. 5 No. 2 (2022): Desember : Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.423 KB) | DOI: 10.59061/jsit.v5i2.77

Abstract

Digital marketing has grown very rapidly since the high use of the internet. This level of use is triggered by the presence of smartphones at very affordable prices. But the use of digital marketing is not widely realized by business people, especially SMEs in Kampar Regency. Most SMEs in this city think that digital marketing is a place for transactions to occur, this is very different from the actual meaning of digital marketing. Social media used for digital marketing is not only focused on social media that is intentionally created for SMEs, but also social media owned by employees or employees of these SMEs. So that product marketing has a wider reach, and thus product sales from SMEs in Kampar Regency also increase.
Analisis Pengembangan Strategi Pemasaran Produk Yourdayflower Dalam Meningkatkan Penjualan Menggunakan Metode SWOT Rahmad Akbar; T.Yoga winanda; Dzulhijjahyetti; Merlia Rahmayani; Harmi Yelmi
Jurnal Sains dan Ilmu Terapan Vol. 3 No. 1 (2020): Juli : Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.289 KB) | DOI: 10.59061/jsit.v3i1.106

Abstract

Abstract- Yourdayflower is an industry that makes bucket products. the problem faced by Yourdayflower is the declining level of sales. The purpose of the research conducted is to determine the advantages of competitors by knowing strengths, weaknesses, opportunities, threats, and designing marketing strategies in an effort to increase sales. The results obtained from processing the SWOT calculation are Yourdayflower's strengths are attractive product designs, Yourdayflower's weaknesses are the product variations that are few in comparison, the opportunities that the company has are high consumer loyalty to Yourdayflower products and the threat from this company is the emergence of similar products and obtained several marketing strategies from the SWOT matrix.Keywords: Yourdayflower, SWOT.
Pelatihan dan Pendampingan Digital Marketing Melalui Platform Marketplace dan Sosial Media Bagi UMKM Kerajinan Di Desa Ridan Permai Kecamatan Bangkinang Kota Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Nurbit Nurbit; Harmi Yelmi
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 1 No. 2 (2023): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v1i6.370

Abstract

Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace can have a positive impact on society. Apart from that, urban communities also often face the problem of a lack of creative ideas in product marketing. Digital Marketing is a solution for MSMEs to carry out digital marketing, even though they are hampered by the use of editing applications and social media. This limitation does not make MSMEs players give up on sales. They can do marketing via WhatsApp status which is easy to implement and facilitates communication. Digital Marketing is a way of marketing products on social media by utilizing various applications available on the internet, providing knowledge to reach a wide target market, and enabling MSMEs to develop through digital or social media.
Pengenalan & Pelatihan Kewirausahaan dengan Membuat Buket Snack untuk Anak Usia Remaja di Panti Asuhan Kasih Ibu Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Harmi Yelmi; Andri Nofiar. Am; Antoni Pribadi; Nurbit Nurbit
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i1.144

Abstract

Giving gifts or souvenirs among young people with flower bouquets has become common place, unfortunately the flower bouquets we give often wither and become trash. One alternative substitute for souvenirs or flower bouquet gifts is a snack bouquet. Giving a snack bouquet not only cheap and affordable, it also provides more benefits because we can eat the snacks. The Trend of giving souvenirs or gifts in the form of a bouquet of snacks can be a form of business for young people, especially for the teenagers of the Kasih Ibu Bangkinang Orphanage. After this activity, it is hoped that teenagers can develop an entrepreneurial spirit and will grow into creative individuals. The problem of teenagers at Kasih Ibu Orphanage is that they do not have insight into entrepreneurship and there is a lack of activities that build their creativity and skills. Therefore, training is needed to increase understanding of education about entrepreneurship and a spirit of creativity that is trained at an early age, which is the main capital for their productivity and independence when they grow up. For sustainability programs, because children's entrepreneurship cannot be carried out alone, guidance and support from adults, assistants in orphanages and teachers are needed. Providing opportunities for teenagers to learn to do business (entrepreneurship) from a young age is not oriented towards making money, but rather to train independence, by relying on their creativity.
The Effectiveness of English Animated Videos in Enhancing the Vocabulary Yetti, Dzulhijjah; Yelmi, Harmi; Nurbit, Nurbit; Akbar, Rahmad; Nofiar, Andri
Journal of English Language and Education Vol 9, No 6 (2024)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v9i6.582

Abstract

The issue addressed in this study is the low ability of children to recognize English vocabulary. There is a lack of variation in the use of teaching media for vocabulary instruction. The research questions are as follows: first, does the use of animated videos enhance children's ability to recognize English vocabulary? Second, how can animated videos be utilized to improve vocabulary recognition? The aim of this research is to improve early childhood vocabulary recognition in English through the use of animated videos, as well as to evaluate the effectiveness of these videos in vocabulary instruction at SDN 020 Ridan Permai for the 2024/2025 academic year. The method employed in this study is Classroom Action Research (CAR) based on the model developed by Kemmis and McTaggart. The subjects of this study consist of 28 students. Data were collected using both test and non-test methods. 
Pemberdayaan Perempuan Melalui Pelatihan Keterampilan Membuat Hantaran dan Seserahan Pernikahan Di RT II RW V Desa Ridan Permai Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Nurbit Nurbit; Harmi Yelmi
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 2 No. 1 (2024): Juni :ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v2i1.716

Abstract

This initiative takes place in RT II RW V of Ridan Permai Village. Typically, homemakers with idle hours between caring for their families have inspired us to create a program focused on Training in Crafting Wedding Gifts and Dowries. This initiative serves as a potential side hustle for these housewifes, allowing them to use their newfound skills to generate additional income. The primary goal is to empower housewifes to explore independent service ventures, equip them with skills, and boost their individual and collective earnings. The implementation methods include lectures/discussions, skills training/workshops, and mentoring.
Pemanfaatan Aplikasi Desain Canva Sebagai Media Peningkatan Promosi Produk untuk UMKM di Desa Penyasawan Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Harmi Yelmi; Yedi Sispurwanto; Indra Habibie; Andri Nofiar. Am; Nurkholis; Tri Kurniaty; Hafid, Burhan
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 1 (2025): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i1.1025

Abstract

The advancement of digital technology has significantly transformed marketing strategies, especially for micro, small, and medium enterprises (MSMEs) in rural areas. This community service program was conducted in Penyasawan Village, Kampar Regency, aiming to improve the digital marketing capabilities of local culinary MSMEs through training in the use of the Canva design application. The main problems faced by the MSMEs in the village include limited knowledge of digital marketing, lack of design skills, and financial constraints to hire professional graphic designers. This program provided a practical solution by organizing a hands-on training session on how to create promotional materials such as posters, banners, and social media content using Canva. The training involved 20 MSME participants and was implemented through several stages: preparation, implementation, and monitoring-evaluation. The results showed an increase in participants' abilities to independently design effective promotional materials, which are expected to expand their market reach and increase product sales. This activity not only enhanced digital literacy among MSMEs but also supported the growth of the local economy through improved promotional strategies.
Analisis Efektivitas dan Efisiensi Program PAMSIMAS dalam Penyediaan Air Bersih di Dusun V Kampung Baru, Kampar Utara Hamid, Ardiansyah; Yelmi, Harmi; Aga Wandana, Fajar
Jurnal Karya Ilmiah Multidisiplin (JURKIM) Vol. 5 No. 2 (2025): Jurnal Karya Ilmiah Multidisiplin (Jurkim)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/69fs9j82

Abstract

The availability of clean water in the area of Dusun V Kampung Baru is very minimal. On average, the quality of well water in residents is yellowish, muddy and oily. To solve this problem, residents of Dusun V Kampung Baru received assistance from the PAMSIMAS clean water program from the government. Clean water facilities have been built and water has been distributed to homes in need. Therefore, an evaluation is needed in the implementation of this program, to determine the achievement of the objectives of this program. The evaluation indicators are seen from the aspects of the effectiveness and efficiency of the implementation of the PAMSIMAS program. This study uses descriptive qualitative data analysis, based on the results of observations and interviews with PAMSIMAS water customers. When viewed from the effectiveness indicator, the clean water program is quite effective for residents of Dusun V Kampugn Baru, because the program's objectives have been achieved, namely clean water has been obtained and has been distributed to residents' homes. Likewise, from the efficiency indicator, the implementation of the PAMSIMAS program is running efficiently. This is assessed from the construction of clean water facilities that are in accordance with the plan by utilizing existing human resources and optimizing available funds. With the evaluation of the PAMSIMAS clean water program, we can measure the achievement of the PAMSIMAS program objectives and also provide a picture of the implementation of PAMSIMAS in Dusun V Kampung Baru to date
Analisis Strategi PERUMDA Tirta Kampar dalam Transformasi Layanan Air Minum Yelmi, Harmi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1579

Abstract

Perusahaan Umum Daerah (Perumda) Air Minum Tirta Kampar Unit Bangkinang Kota memiliki peran penting dalam menyediakan air bersih untuk masyarakat. Penelitian ini dilakukan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi Perumda Air Minum Tirta Kampar dalam pengelolaan layanan air bersih dan merancang ulang strategi yang di terapkan oleh Perumda Air Minum Tirta Kampar. Metode penelitian yang digunakan wawancara dan penyebaran angket kepada karyawan Perumda Air Minum Tirta Kampar dan pelanggan Perumda Air Minum Tirta Kampar. Analisa data melakukan uji validitas dan reliabilitas. Uji ini dilakukan untuk mengukur kekuatan kuesioner yang dibuat agar bisa digunakan dalam penelitian. Hasil analisis menunjukkan bahwa Perumda Air Minum Tirta Kampar dapat memanfaatkan kekuatan, seperti sumber daya alam yang melimpah, serta peluang, seperti kemajuan teknologi dan meningkatnya kebutuhan masyarakat, untuk memperluas jaringan distribusi dan memperluan jaringan layanan. Di sisi lain, kelemahan seperti infrastruktur yang belum optimal dan ancaman berupa tarif tinggi, untuk menangani itu Perumda Air Minum Tirta Kampar bisa bekerja sama dengan pemerintah atau lembaga terkait memberikan program subsidi untuk pelanggan berpenghasilan rendah. Strategi yang diusulkan meliputi pengembangan infrastruktur, inovasi teknologi, peningkatan kualitas pelayanan, dan sosialisasi kebijakan kepada masyarakat. Implementasi strategi ini diharapkan mampu meningkatkan kapasitas pelayanan Perumda Air Minum Tirta Kampar secara berkelanjutan dan memenuhi kebutuhan air bersih masyarakat.
Pengaruh Playstation Terhadap Kepuasan Pelanggan Di Coffee Shop: Studi Kasus Coffee Shop XYZ Ramadhan, Denis; Vitria Nur Qholiva, Hawa; Akbar, Rahmad; Khairul Rahmat, Hayatul; Yelmi, Harmi; Veronika, Nina; Asma Deli, Nur
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5316

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh PlayStation sebagai fasilitas hiburan terhadap kepuasan pelanggan di XYZ Coffee Shop. Coffee shop saat ini tidak hanya berfungsi sebagai tempat menikmati minuman, tetapi juga sebagai ruang sosial yang dituntut memberikan nilai tambah bagi pelanggan. Salah satu strategi yang diterapkan adalah penyediaan fasilitas permainan PlayStation untuk meningkatkan pengalaman pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif. Data diperoleh melalui penyebaran kuesioner kepada 83 responden yang ditentukan dengan rumus Slovin dari populasi sebanyak 500 pelanggan. Hasil penelitian menunjukkan bahwa PlayStation berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Nilai koefisien determinasi (R²) juga memperlihatkan bahwa keberadaan PlayStation memberikan kontribusi cukup besar terhadap kepuasan pelanggan, meskipun faktor lain seperti kualitas pelayanan, harga, dan suasana kafe juga berperan penting. Penelitian ini menyimpulkan bahwa penyediaan fasilitas hiburan interaktif seperti PlayStation merupakan strategi efektif untuk meningkatkan kepuasan dan loyalitas pelanggan di coffee shop. ABSTRACT This study aims to analyze the influence of PlayStation as an entertainment facility on customer satisfaction at XYZ Coffee Shop. Coffee shops today are not only places to enjoy beverages, but also social spaces that are expected to provide added value for customers. One of the strategies applied is the provision of PlayStation games to enhance the customer experience. This research employs a quantitative approach with a descriptive-verificative method. Data were collected through questionnaires distributed to 83 respondents, determined using the Slovin formula from a population of 500 customers. The results show that PlayStation has a positive and significant effect on customer satisfaction. The coefficient of determination (R²) also indicates that PlayStation contributes considerably to customer satisfaction, although other factors such as service quality, price, and café atmosphere also play an important role. This study concludes that providing interactive entertainment facilities such as PlayStation is an effective strategy to improve customer satisfaction and loyalty in coffee shops.
Co-Authors Am, Andri Nofiar Antoni Pribadi Antonius Jumadi Sihotang Ardiansyah Hamid Ardiansyah Hamid Boris Kaido Burhan Hafid Dzulhijjah Yetti Dzulhijjah Yetti Dzulhijjahyetti Fajar Aga Wandana Hamid, Ardiansyah Hanifah Khairiah Hayatul Khairul Rahmat Indra Habibie Ivan Fadhillah Merlia Rahmayani Muhammad Ridwan Nina Veronika Nofiar, Andri Nur Asma Deli Nurbit Nurbit Nurkholis Nurkholis Nurkholis Nurmita, Septia Rahmad Akbar Rahmad Akbar Rahmad Akbar Rahmayani, Merlia Ramadhan, Denis Rezki Putra T.Yoga Winanda Tri Kurniaty Vitria Nur Qholiva, Hawa Yedi Sispurwanto