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All Journal IKRA-ITH EKONOMIKA Journal of Education Research in Administration and Management (JERAM) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Journal of Engineering Science and Technology Management Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research
Yedi Sispurwanto
JERAM
Religion Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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INFLUENCE OF LEADERSHIP, HAPPINESS, INTERPERSONAL COMMUNICATION TO NORMATIVE COMMITMENT OF PUBLIC JUNIOR HIGH SCHOOL TEACHERS IN KAMPAR REGENCY OF RIAU PROVINCE Sispurwanto, Yedi; Luddin, Muchlis R.; Fitri, Rugaiyah
Journal of Education Research in Administration and Management (JERAM) Vol 2 No 1 (2018): Volume 2 Number 1 Year 2018 JERAM
Publisher : JERAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29061/jeram.v2i1.85

Abstract

The purpose of this study is to study the influence of leadership, happiness, interpersonal communication to normative commitment of public Junior High School teachers in Kampar Regency of Riau Province. This research uses a quantitative approach with the survey method. The sample of this research is 148 lecturers of civil servant status (PNS) at public Junior High Schools (SMP Negeri) located in Kampar Regency, which is collected from 4 schools, selected based on schools that get the highest National Examination (UN) and National Examination Integrity Index (IIUN) value at 4 sub-districts. The results of this study indicate that (1) leadership has a direct effect on the teacher's normative commitment, (2) happiness directly affects teacher's normative commitment, (3) interpersonal communication has a direct effect on teachers' normative commitment; (4) direct influence toward teacher interpersonal communication (5) happiness directly affects teacher's interpersonal communication, (6) leadership has a direct effect on teacher's happiness, so teacher's normative commitment can be improved if there is a good leadership behavior, happiness in workplace and intimacy in interpersonal communication. Especially for Kampar Regency of Riau Province, the region which is nicknamed “Riau Province' Veranda of Mecca”, to increase teachers' normative commitment is to facilitate the needs related to facilities and infrastructure, programs, activities that can improve science and practice values ​​to muslim teachers because based on the questionnaire results, the majority of teachers responded to the point that: "I pursue the teaching profession as worship to Allah Subhanahu Wata'ala", with a total score of 707. The statements of the teachers are in line with the Vision of RPJPD (Regional Long Term Development Plan) of Kampar Regency Year 2005-2025, namely: "Kampar Regency a County of Culture, Empowerment, within the Religious Society in the year of 2025", and explained to the explanation of the meaning contained in the vision, in point three, : "All components of Kampar regency are determined to make the religious society, where all aspects of life that are run are always based on religious values, in accordance with Kampar community motto to create Kampar district as “Riau Province' Veranda of Mecca”. Keywords: leadership, happiness, interpersonal communication, normative commitment
Pemanfaatan Aplikasi Desain Canva Sebagai Media Peningkatan Promosi Produk untuk UMKM di Desa Penyasawan Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Harmi Yelmi; Yedi Sispurwanto; Indra Habibie; Andri Nofiar. Am; Nurkholis; Tri Kurniaty; Hafid, Burhan
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 1 (2025): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i1.1025

Abstract

The advancement of digital technology has significantly transformed marketing strategies, especially for micro, small, and medium enterprises (MSMEs) in rural areas. This community service program was conducted in Penyasawan Village, Kampar Regency, aiming to improve the digital marketing capabilities of local culinary MSMEs through training in the use of the Canva design application. The main problems faced by the MSMEs in the village include limited knowledge of digital marketing, lack of design skills, and financial constraints to hire professional graphic designers. This program provided a practical solution by organizing a hands-on training session on how to create promotional materials such as posters, banners, and social media content using Canva. The training involved 20 MSME participants and was implemented through several stages: preparation, implementation, and monitoring-evaluation. The results showed an increase in participants' abilities to independently design effective promotional materials, which are expected to expand their market reach and increase product sales. This activity not only enhanced digital literacy among MSMEs but also supported the growth of the local economy through improved promotional strategies.
Analisis Faktor yang Mempengaruhi Perilaku Pembelian Konsumen terhadap Produk Fajwa Bakery di Bangkinang Yedi Sispurwanto; Rahmad Akbar
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.978

Abstract

This study aims to examine the extent to which various factors—such as product quality, service, income level, price, consumer preferences, and ease of access to location—affect purchasing decisions for Fajwa Bakery products in Bangkinang. The research method used is a survey, with data collected through direct interviews and field observations. The respondents are customers who have previously purchased Fajwa Bakery products, selected using the accidental sampling technique, based on whoever was encountered and willing to participate. The sample size in this study was determined to be 100 people using the Lemeshow formula. Data analysis was conducted using descriptive methods and multiple linear regression. The results show that most respondents are aged between 20 and 35 years old, female, with a senior high school education level, earn between Rp 1,000,000 and Rp 2,000,000 per month, and have purchased Fajwa Bakery products at least three times in the past year.
The Role of Brand Awareness in Mediating the Influence of Digital Marketing and Digital Content Quality on Increasing Sales of Culinary MSMEs (Case Study in Panam, Pekanbaru) Kurnia, Dedi; Akbar, Rahmad; Yetti, Dzulhijjah; Sispurwanto, Yedi; Nofiar. Am, Andri
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.286

Abstract

This study aims to analyze and understand the role of brand awareness as a mediator in the relationship between digital marketing strategies and digital content quality on the sales growth of culinary MSMEs in Panam, Pekanbaru. The research employs a quantitative approach using Path Analysis. Data were collected randomly from culinary MSMEs in Panam, Pekanbaru, over the period from 2020 to 2024. Data analysis techniques include descriptive analysis, normality test, multicollinearity test, autocorrelation test, and heteroskedasticity test. The findings of the study are as follows: 1) Digital marketing strategies have a positive and significant impact on brand awareness of culinary MSMEs. 2) Digital content quality has a positive and significant impact on brand awareness of culinary MSMEs. 3) Digital marketing strategies have a positive and significant impact on the sales growth of culinary MSMEs. 4) Digital content quality has a positive and significant impact on the sales growth of culinary MSMEs. 5) Brand awareness has a positive and significant impact on the sales growth of culinary MSMEs. 6) Digital marketing strategies significantly enhance sales growth through the mediation of brand awareness in culinary MSMEs. 7) Digital content quality significantly enhances sales growth through the mediation of brand awareness in culinary MSMEs.
The Effect of Influencer Marketing and Price on Generation Z’s Purchase Intention toward Trendy Food in Bangkinang City Sispurwanto, Yedi; Yetti, Dzulhijjah; Kurnia, Dedi; Rukhshah, Muhammad; Pribadi, Antoni
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.287

Abstract

This study aims to analyze the effect of influencer marketing and price on the purchase intention of trendy food among Generation Z in Bangkinang City. The rapid growth of social media has significantly influenced consumer behavior, particularly among Generation Z, who are known for their high level of digital engagement and openness to new trends. This research employs a quantitative approach using a survey method with a structured questionnaire distributed to respondents aged 17–26 years. A total of 385 valid responses were obtained through purposive sampling, assuming an infinite population. The data were analyzed using multiple linear regression to determine the significance and magnitude of the relationships between variables. The results indicate that influencer marketing has a positive and significant effect on purchase intention, suggesting that endorsements and promotions by social media personalities can effectively stimulate consumer interest. Price also shows a significant influence, indicating that affordability and perceived value remain important considerations for Generation Z consumers. These findings provide practical implications for culinary business owners and marketers in designing promotional strategies that combine influencer engagement with competitive pricing to maximize purchase intention.
Pengaruh Iklan Digital terhadap Peningkatan Penjualan Toko Mahkota Sawit di Lazada Nethania Nava, Lilian; Octora Br. Turnip, Mariana; Akbar, Rahmad; Khairul Rahmat, Hayatul; Sispurwanto, Yedi; Veronika, Nina; Asma Deli, Nur
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5313

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh iklan digital terhadap kinerja penjualan Toko Mahkota Sawit di Lazada, salah satu platform e-commerce terbesar di Indonesia. Dalam era digitalisasi yang pesat, iklan online menjadi salah satu instrumen penting untuk menarik perhatian konsumen dan meningkatkan visibilitas produk. Penelitian ini menggunakan metode kuantitatif dengan survei yang disebarkan kepada 98 responden yang pernah melakukan pembelian di Toko Mahkota Sawit melalui Lazada. Data dianalisis menggunakan regresi linier sederhana untuk mengukur hubungan antara iklan digital dan peningkatan penjualan. Hasil penelitian menunjukkan bahwa iklan digital berpengaruh positif dan signifikan terhadap peningkatan penjualan. Analisisregresi menunjukkan bahwa iklan berkontribusi dalam meningkatkan kesadaran pelanggan, menumbuhkan minat beli, serta mendorong peningkatan volume transaksi. Hasil ini mendukung model AIDA serta penelitian sebelumnya mengenai efektivitas strategi pemasaran digital. Implikasi penelitian ini menegaskan pentingnya optimalisasi iklan digital bagi penjual online agar mampu meningkatkan daya saing di pasar e-commerce yang sangat kompetitif. ABSTRACT This study aims to examine the effect of digital advertising on the sales performance of Mahkota Sawit Store on Lazada, one of the largest e-commerce platforms in Indonesia. In the era of rapid digitalization, online advertising has become an essential tool to attract consumer attention and increase product visibility. A quantitative research method was employed using a survey distributed to 98 respondents who had purchased products from Mahkota Sawit Store through Lazada. Data were analyzed using simple linear regression to measure the relationship between digital advertising and sales growth. The findings indicate that digital advertising has a significantand positive effect on increasing sales. The regression results show that advertising contributes to improving customer awareness, stimulating purchase interest, and driving higher transaction volumes. These results support the AIDA model and prior studies on the effectiveness of digital marketing strategies. The implications of this study highlight the importance for online sellers to optimize digital advertising in order to enhance competitiveness in highly saturated e-commerce markets.
GREEN GOVERNANCE IN ACTION: REFLEKSI KRITIS ATAS IMPLEMENTASI PRINSIP GREEN BUSINESS MELALUI HUKUM LINGKUNGAN INDONESIA [GREEN GOVERNANCE IN ACTION: A CRITICAL REFLECTION ON THE IMPLEMENTATION OF GREEN BUSINESS PRINCIPLES THROUGH INDONESIA’S ENVIRONMENTAL LAW] Nurbit, Nurbit; Rahmat, Hayatul Khairul; Sispurwanto, Yedi
Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Vol 4, No 2 (2025)
Publisher : Perkumpulan Ahli Bimbingan dan Konseling Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/al-ihtiram.v4i2.1150

Abstract

The implementation of green business principles has increasingly become a strategic necessity for companies in Indonesia, particularly in response to rising regulatory pressures, global market demands, and the urgent need to safeguard environmental sustainability. Various environmental law instruments—such as the Environmental Protection and Management Act (PPLH), derivative regulations related to Environmental Impact Assessment (AMDAL), the PROPER performance rating program, and emission standards—provide a legal framework that indirectly drives the transformation of business practices toward greener models. This paper offers an in-depth discussion of the relationship between environmental regulation and the implementation of green business through a review of international and national literature. The discussion covers the dynamics of environmental law enforcement, challenges faced by industries in implementation, the role of green innovation, and Indonesia’s position in regional and global contexts. The findings indicate that the successful implementation of green business relies not only on strict regulations but also on organizational capabilities, technological support, market mechanisms, and government incentives. This study provides both theoretical and practical contributions on how environmental law can steer structural corporate changes toward sustainability.
Co-Authors Am, Andri Nofiar Dzulhijjah Yetti Fitri, Rugaiyah hafid, Burhan Harmi Yelmi Hayatul Khairul Rahmat Indra Habibie Kurnia, Dedi Muchlis R. Luddin, Muchlis R. Nethania Nava, Lilian Nur Asma Deli Nurbit Nurbit Nurbit, Nurbit Nurkholis Octora Br. Turnip, Mariana Pribadi, Antoni Rahmad Akbar Rukhshah, Muhammad Tri Kurniaty