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All Journal COSMOS MOMENTUM : Jurnal Sosial dan Keagamaan MUNAQOSYAH : Jurnal Ilmu Pendidikan dan Pembelajaran Jurnal Manajemen dan Ilmu Administrasi
Indarsih, Fajar
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Dari Klik Ke Pasar: Peran Media Sosial Dalam Menembus Batas Produk Lokal Indarsih, Fajar
Jurnal Manajemen dan Ilmu Administrasi Vol 1 No 2 (2025): AGUSTUS
Publisher : CV. Lentera Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58472/jmia.v1i2.113

Abstract

This study aims to analyze the role of social media as an effective communication channel in increasing the reach and competitiveness of local products in a wider market. In the digital era, social media has developed into a platform that allows business actors, especially MSMEs, to utilize technological advantages in direct and efficient product marketing. Through a qualitative approach, this study explores how local business actors use social media to introduce their products, build brands, and interact with consumers. Data were collected through interviews with small business owners, observations of social media accounts used for marketing, and analysis of published content. The results of the study indicate that social media provides great opportunities for local business actors to expand their market, increase brand visibility, and build closer relationships with consumers. However, challenges such as limited digital literacy, unstructured content management, and difficulties in managing customer interactions professionally are still major obstacles. This study concludes that to maximize the potential of social media, local business actors need to improve their understanding of digital marketing strategies, more systematic content management, and be responsive to consumer needs.
Analisis Kesesuaian Praktik Jual Beli Online dengan Prinsip Ekonomi Syariah Indarsih, Fajar
Jurnal Manajemen dan Ilmu Administrasi Vol 1 No 3 (2025): DESEMBER
Publisher : CV. Lentera Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58472/jmia.v1i3.137

Abstract

This study aims to analyze the conformity of online buying and selling practices with the principles of Islamic economic law (sharia). The background of this research is based on the increasing phenomenon of digital transactions through marketplaces and social media platforms, whose compliance with Islamic muamalah principles is not yet fully recognized. This research employs a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation. The informants include online business actors, Muslim consumers, and Islamic economics experts. The findings reveal that most online transactions are conducted without explicit contracts (akad) and complete product information, which may result in elements of gharar (uncertainty). Additionally, practices such as dropshipping without ownership of goods and the use of paylater systems contain elements of riba (usury). This indicates that several e-commerce practices are still not aligned with sharia principles such as clarity of contract, transparency, and fairness. This study recommends the importance of educating digital muamalah literacy and the active role of authoritative institutions in developing online transaction guidelines in accordance with sharia values.
Co-Authors Al-Amin, Al-Amin Imron Natsir, Imron Judijanto, Loso Rahman, Fawait Syaiful