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All Journal Jurnal Bisnis dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Abdimas Universal Jurnal Pengabdian Masyarakat Borneo Jurnal Manajemen dan Bisnis Jayakarta SOSCIED Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekuilnomi Jurnal Ekonomi dan Binsis At-Thariqah Jurnal Ekonomi
La Jejen
Politeknik Baubau
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Penerapan Digital Matrketing Berbasis Website dalam Meningkatkan Daya Saing Penjualan Sarung Tenun Khas Desa Wabula Sudarman, La; Jejen, La; Aswira, Resfika; Husriah, Husriah; Purnama, Intan; Hikma, Hikma
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.18581

Abstract

Sarung tenun Buton khas Desa Wabula merupakan salah satu kerajinan tangan yang sangat perlu diperhatikan. Salah satu yang perlu ditingkatkan adalah aspek pemasarannya. Aspek pemasaran sarung tenun tersebut dapat ditingkatkan melalui pemasaran melalui aplikasi berbasis website. Aplikasi penjualan menggunakan website diharapkan mampu menjangkau pasaran lokal, nasional maupun mancanegara. Pengabdian ini dilakukan dengan beberapa tahapan seperti analisis kebutuhan, penerapan aplikasi, evaluasi kegiatan dan pelaporan. Analisis kebutuhan dilaksanakan untuk menentukan jadwal pelaksanan serta logisitik dan susunan acara pelaksanaan. Penerapan aplikasi dilaksanakan untuk memberikan cara pengoperasian aplikasi sistem informasi penjualan. Jumlah mitra sebanyak 6 orang, pelaksanaan kegiatan pada tanggal 17-18 April 2025. Evaluasi kegiatan bertujuan untuk mengukur kemampuan mitra dalam mengoperasikan aplikasi. Hasil kegiatan menjukkan bahwa mitra mampu mengoperasikan aplikasi dengan baik. Hal ini terlihat dari kuesioner yang terukur dengan hasil berupa kategori mampu sebesar 16,67% serta kategori sangat mampu sebesar 83,33%. Pengembangan lebih lanjut dengan adanya dukungan dari pemerintah dengan memberikan bantuan dana atau pelatihan penggunaan media sosial dalam meningkatkan penjualan sarung tenun khas wabula. Hal ini bertujuan agar sarung tenun Buton khas Wabula tetap eksis dan mampu bersaing di pasar lokal, nasional maupun mancanegara.
EXPLORING THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: A CASE STUDY OF UNIVERSITY NANI BILI NUSANTARA Tabara, Reijeng; Jejen, La
SOSCIED Vol 7 No 2 (2024): SOSCIED - November 2024
Publisher : LPPM Politeknik Saint Paul Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32531/jsoscied.v7i2.853

Abstract

In today’s rapidly changing and increasingly complex environment, the sustainable and contextual tasks of lecturers are important issues. Thus, this cross-sectional study investigates the impact of transformational leadership on Organizational Citizenship Behavior in higher education. Data were collected from 48 Lecturers at Nani Bili Nusantara University – Indonesia. Partial least square (PLS) was applied to analyze the proposed hypotheses. Our analysis results reveal that Transformational Leadership has a significant effect on Organizational Citizenship Behavior. Our results offer theoretical and practical implications for the development of the concepts of Transformational Leadership and Organizational Citizenship in higher education
Membongkar Hubungan Antara Kreativitas Dan Minat Berwirausaha Mahasiswa Papua Di Universitas Nani Bili Nusantara Reijeng Tabara; La Jejen
At-Thariqah: Jurnal Ekonomi Vol. 5 No. 2 (2025): At-Thariqah: Jurnal Ekonomi
Publisher : Prodi Ekonomi Syariah IAIN Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/at-thariqah.v5i2.2352

Abstract

This study aims to examine the influence of creativity on entrepreneurial interest among students at Nani Bili Nusantara University in Sorong, Indonesia. Data were obtained through questionnaires collected from 225 students using a random probability sampling technique. Structural equation modeling (SEM) was used to analyze the data, assessing the direct influence of creativity on entrepreneurial interest. The results show that creativity has a positive and significant effect on entrepreneurial interest. This study contributes to understanding how creativity plays a crucial role in fostering entrepreneurial interest among Papuan students in a cultural context such as Papua. From a practical perspective, these findings suggest that higher education institutions need to develop strategies and programs that focus on enhancing creativity through practical, collaborative, and project-based approaches to foster future entrepreneurial spirit. These insights are particularly useful for similar educational settings seeking to advance entrepreneurial development in resource-rich and culturally diverse regions
Co-Authors Alam, Hilda Sulistia Hikma Hikma, Hikma Husriah La Sudarman Muhammad Tasjiddin Teheni Muhammad Tasjidin Teheni Mulyadi Mustakim Murni Sari Poniasih Lelawatty Purnama, Intan Resfika Aswira Risnawati Risnawati Sarimuddin, Sarimuddin Tabara, Reijeng Wa Ode Fera Azriani