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Pengaruh country of origin dan kesadaran halal serta harga terhadap minat beli Zahro, Annisa Rianti; Sampeliling, Alexander
JURNAL MANAJEMEN Vol 13, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i1.9055

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh country of origin dan kesadaran halal serta harga terhadap minat beli konsumen. Metode pengambilan sampel yang digunakan adalah dalam penelitian ini adalah Purposive Sampling. Sampel yang digunakan dalam penelitian ini adalah 85 orang konsumen yang mengkunjungi Running Korean Street Food Samarinda. Analisis data yang digunakan dalam penelitian ini adalag Partial Least Square dengan bantuan software SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa country of origin dan kesadaran halal serta harga mempunyai pengaruh yang positif dan signifikan terhadap minat beli.
Pengaruh kelompok acuan, kualitas produk dan kepercayaan merek terhadap keputusan pembelian pada sepatu olahraga merek adidas di kota samarinda Nasyaikin, Ahmad; Sampeliling, Alexander
KINERJA Vol 18, No 4 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i4.10561

Abstract

Tujuan Penelitian ini adalah untuk menguji Pengaruh Kelompok Acuan, Kualitas Produk dan Kepercayaan Merek terhadap Keputusan Pembelian pada sepatu olahraga merek Adidas di Kota Samarinda. Penelitian ini dilakukan pada pria dan wanita yang berusia 20-35 tahun keatas dan yang menggunakan sepatu olahraga merek Adidas di Kota Samarinda. Metode analisis yang digunakan dalam penelitian ini adalah Data Kuantitatif dan Kualitatif. Metode pengolahan data yang digunakan peneliti adalah analisis linier berganda menggunakan SPSS. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Pada pria dan wanita yang berusia 20-35 tahun keatas dan yang menggunakan sepatu olahraga merek Adidas di Kota Samarinda. Metode pengambilan sampel dengan menggunakan metode purposive sampling. Data yang diperoleh merupakan data primer yang merupakan hasil dari jawaban responden atas kuesioner yang disebarkan.
Leadership, Organizational Culture, and Work Environment: Drivers Of Employee Discipline Putri, Diny Ayu Ermalia; Adhimursandi, Doddy; Sampeliling, Alexander
Economics and Business Solutions Journal Vol. 8 No. 2 (2024): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v8i2.10332

Abstract

Leadership style, organizational culture, and work environment are crucial factors influencing employees' work discipline. This study investigates these factors' impact on employees' work discipline in the Secretariat Section of the Public Works Department, Kutai Kartanegara Regency, Indonesia. The research employed a quantitative approach with a sample of 75 respondents using the census method for sampling. Data analysis was performed using SEM with SmartPLS Version 4. The findings indicate that leadership style has a positive, although statistically negligible, impact on work discipline. On the other hand, both organizational culture and work environment have positive and statistically significant impacts on work discipline. This study emphasizes proficient leadership, robust corporate culture, and a conducive work environment to foster employee discipline. The findings suggest that organizations should develop participatory and employee-oriented leadership styles, foster a culture of innovation and teamwork, and provide a conducive physical and non-physical work environment to enhance employee discipline and overall organizational performance. This study enhances the comprehension of the variables influencing work discipline in public sector organizations. It provides practical implications for managers and policymakers in designing strategies to improve employee discipline and organizational effectiveness
Smart Marketing, A Growing Economy: an Analysis of The Role of Marketing Innovation in the 4.0 era Sampeliling, Alexander; Rauf, Abdul; Adhimursandi, Doddy
Nomico Vol. 2 No. 4 (2025): Nomico - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j3eeb106

Abstract

In the era of Industry 4.0, marketing innovation has become a crucial factor for business sustainability and economic acceleration, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of marketing innovation in driving business growth and contributing to economic development. Using a quantitative approach with survey data from selected MSMEs, the research applied statistical analysis through SPSS to examine the relationship between marketing innovation and business performance indicators such as sales growth, customer loyalty, and market expansion. The findings reveal that digital marketing tools, such as social media platforms, e-commerce integration, and personalized content, significantly enhance business outcomes. However, challenges such as low digital literacy, financial constraints, and limited access to technology remain critical barriers to wider adoption. The study concludes that marketing innovation not only improves individual business competitiveness but also has the potential to boost economic vitality. Policy recommendations include strengthening digital training programs and infrastructure to support innovation among MSMEs.
Examining The Link Between Competence and Motivation on Urban Farmers' Performance: The Mediating Role of Job Satisfaction Kuleh, Yohanes; Darma, Dio Caisar; Pujiastuti, Yunita Ali; Nurhikmat, Muhammad; Sampeliling, Alexander; Purwaningsih, Fita; Ashari, Ihsan
Indonesian Journal of Social Science Research Vol. 6 No. 2 (2025): Indonesian Journal of Social Science Research (IJSSR) - INPRESS
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.02.07

Abstract

The relocation of Indonesia’s Capital City/Ibu Kota Nusantara (IKN), from Jakarta to East Kalimantan began in 2022, with the government citing economic equity as the primary rationale. Economic development cannot progress without revitalization across all sectors. Agriculture is a sector with significant development potential, despite its current suboptimal operations. Among agricultural activities, oil palm plantations are one of the most prominent and important contributors. Effective human resource management (HRM) of farmers is crucial to driving agricultural economic growth. This study aims to examine the causal relationship between competence and motivation on farmer performance, with job satisfaction as a mediating variable. The sample comprises 138 urban farmers who are members of the Farmers' Group Association (GAPOKTAN) engaged in palm oil production. Data were collected in Sukaraja Village, Penajam Paser Utara (PPU) Regency. The approach was conducted using path analysis. Empirical results indicate that both competence and motivation significantly affect job satisfaction and performance. Additionally, job satisfaction is significantly related to performance. Thus, competence and motivation influence performance indirectly through job satisfaction. This study offers practical benefits for decision-makers, particularly GAPOKTAN, by emphasizing the importance of enhancing farmer competence. The findings also encourage further investigation into additional aspects that may affect farmer performance.