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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Innovative: Journal Of Social Science Research
Simanjuntak, Amoi Sanyo
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Opportunities And Threats In Online Business: The Perspectives Of Entrepreneurs And Consumers Simanjuntak, Amoi Sanyo; Cecylia, Cecylia; Korri Juita Situmorang; Mei Wanita Simanjuntak; Rahmat Fadhiil; Wilda Noveliana Tambunan; Freddy Johanis Rumambi
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study aims to analyze the opportunities and threats in online business from the perspectives of entrepreneurs and consumers. In the rapidly growing digital era, online business has become a primary alternative for many entrepreneurs to reach a global market. This research employs a qualitative approach with in-depth interviews of both entrepreneurs and consumers who are directly involved in online transactions. The findings indicate that entrepreneurs perceive significant opportunities in online business, particularly in terms of broader market access, cost efficiency, and ease of transactions. However, they also face threats such as intense competition, data security issues, and dependence on technology that is vulnerable to disruptions. On the consumer side, the opportunities relate to convenience, easy access to products, and a wider variety of choices, while threats include concerns over product quality, the risk of fraud, and delivery issues. This research provides valuable insights for both entrepreneurs and consumers to identify strategies that can maximize the potential of online business while mitigating existing risks.
PENGARUH PENGEMBANGAN KARIR, MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA PADA KARYAWAN PERUM PERUMNAS KANTOR PUSAT JAKARTA TIMUR Sholikhah, Sholikhah; Simanjuntak, Amoi Sanyo; Parimita, Widya
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 9 No. 2 (2018): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.97 KB) | DOI: 10.21009/JRMSI.009.2.07

Abstract

ABSTRAK Tujuan penelitian ini adalah: (1) Untuk mengetahui deskripsi pengembangan karir, motivasi, budaya organisasi dan kepuasan kerja karyawan pada Perusahaan Umum Perumahan Nasional, (2) Untuk mengetahui pengaruh antara pengembangan karir terhadap kepuasan kerja karyawan pada Perusahaan Umum Perumahan Nasional, (3) Untuk mengetahui pengaruh antara motivasi terhadap kepuasan kerja karyawan pada Perusahaan Umum Perumahan Nasional, (4) Untuk mengetahui pengaruh antara budaya organisasi terhadap kepuasan kerja karyawan pada Perusahaan Umum Perumahan Nasional, (5) Untuk mengetahui kontribusi pengembangan karir, motivasi, dan budaya organisasi terhadap kepuasan kerja karyawan pada Perusahaan Umum Perumahan Nasional. Penelitian ini dilakukan terhadap 127 karyawan Perusahaan Umum Perumahan Nasional. Teknik pengumpulan data menggunakan metode survey yaitu menyebarkan kuesioner yang kemudian diolah dengan program SPSS 20.0. Penelitian ini ini menggunakan analisis deskriptif dan explanatory. Teknik pengambilan sampel yang digunakan adalah metode random sampling. Hasil dari regresi menunjukkan bahwa terdapat pengaruh positif dan signifikan antara pengembangan karir terhadap kepuasan kerja, terdapat pengaruh positif dan signifikan antara motivasi terhadap kepuasan kerja, terdapat pengaruh positif dan signifikan antara budaya organisasi terhadap kepuasan kerja.
Evaluasi Efektivitas Program Kesejahteraan Karyawan dalam Meningkatkan Kinerja dan Kepuasan Kerja Wardani, Febri Pramudya; Silalahi, Verry Albert Jekson Mardame; Simanjuntak, Amoi Sanyo; Redian, Sharleen Aulia; Suherman, Trisya; Syahid, Nur Hayati; Tangkudung, Audrey Gamaliel Dotulong
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10060

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas program kesejahteraan karyawan dalam meningkatkan kinerja dan kepuasan kerja. Dalam lingkungan kerja yang kompetitif, program kesejahteraan karyawan menjadi strategi penting untuk menarik dan mempertahankan talenta terbaik. Program ini mencakup berbagai aspek kesejahteraan, termasuk kesehatan fisik, kestabilan emosional, kepuasan kerja, keseimbangan pekerjaan dan kehidupan pribadi, serta pengembangan karir. Penelitian ini mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi efektivitas program kesejahteraan karyawan, termasuk desain program, penerapan dan komunikasi program, kebutuhan dan preferensi karyawan, serta dukungan dari manajemen. Hasil penelitian ini diharapkan dapat memberikan wawasan tentang praktik terbaik dalam desain dan implementasi program kesejahteraan karyawan, serta memberikan rekomendasi strategis untuk meningkatkan efektivitas program tersebut. Penelitian ini diharapkan dapat memberikan kontribusi yang signifikan terhadap literatur di bidang Manajemen Sumber Daya Manusia (MSDM) dan praktik organisasi, dengan tujuan utama untuk meningkatkan kinerja dan kepuasan kerja karyawan, sekaligus memastikan bahwa program kesejahteraan sejalan dengan tujuan strategis organisasi.
The Role of Artificial Intelligence in Marketing Innovation Silalahi, Verry Albert Jekson Mardame; Simanjuntak, Amoi Sanyo; Siahaan, Rahel Sintadevi; Tangkudung, Audrey Gamaliel Dotulong
Jurnal Multidisiplin Madani Vol. 4 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i6.9629

Abstract

Artificial Intelligence (AI) capabilities have become very important in the modern marketing world due to its expertise in analyzing data in depth, predicting consumer behavior, and improving the efficiency of marketing campaigns. The use of artificial intelligence (AI) allows companies to achieve better results in digital marketing by means of content personalization and ad optimization. The purpose of this research is to identify and analyze the role of artificial intelligence in marketing innovation, especially in developing new marketing strategies and improving the effectiveness and efficiency of marketing campaigns. This research uses a qualitative method with a case study approach technique. Data were obtained through semi-structured interviews, focus group discussions (FGDs), and direct observation of five companies that use AI in their marketing strategies. Thematic analysis was used to identify key themes from the collected data. The study shows that artificial intelligence (AI) improves customer personalization and segmentation, operational efficiency, and customer sentiment analysis. AI can also predict sales more precisely and optimize digital advertising, which helps improve overall marketing performance. The application of artificial intelligence (AI) in marketing has a major positive impact on the effectiveness and efficiency of marketing campaigns. These results can provide useful advice for marketers in utilizing artificial intelligence more effectively, as well as contribute to research on the role of artificial intelligence in marketing innovation
Co-Authors Cecylia, Cecylia Freddy Johanis Rumambi Korri Juita Situmorang Mei Wanita Simanjuntak Rahmat Fadhiil Redian, Sharleen Aulia Sholikhah, Sholikhah Siahaan, Rahel Sintadevi Silalahi, Verry Albert Jekson Mardame Suherman, Trisya Syahid, Nur Hayati Tangkudung, Audrey Gamaliel Dotulong Wardani, Febri Pramudya Widya Parimita, Widya Wilda Noveliana Tambunan