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All Journal Jurnal Multidisiplin Madani (MUDIMA) Innovative: Journal Of Social Science Research
Tangkudung, Audrey Gamaliel Dotulong
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Evaluasi Efektivitas Program Kesejahteraan Karyawan dalam Meningkatkan Kinerja dan Kepuasan Kerja Wardani, Febri Pramudya; Silalahi, Verry Albert Jekson Mardame; Simanjuntak, Amoi Sanyo; Redian, Sharleen Aulia; Suherman, Trisya; Syahid, Nur Hayati; Tangkudung, Audrey Gamaliel Dotulong
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10060

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas program kesejahteraan karyawan dalam meningkatkan kinerja dan kepuasan kerja. Dalam lingkungan kerja yang kompetitif, program kesejahteraan karyawan menjadi strategi penting untuk menarik dan mempertahankan talenta terbaik. Program ini mencakup berbagai aspek kesejahteraan, termasuk kesehatan fisik, kestabilan emosional, kepuasan kerja, keseimbangan pekerjaan dan kehidupan pribadi, serta pengembangan karir. Penelitian ini mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi efektivitas program kesejahteraan karyawan, termasuk desain program, penerapan dan komunikasi program, kebutuhan dan preferensi karyawan, serta dukungan dari manajemen. Hasil penelitian ini diharapkan dapat memberikan wawasan tentang praktik terbaik dalam desain dan implementasi program kesejahteraan karyawan, serta memberikan rekomendasi strategis untuk meningkatkan efektivitas program tersebut. Penelitian ini diharapkan dapat memberikan kontribusi yang signifikan terhadap literatur di bidang Manajemen Sumber Daya Manusia (MSDM) dan praktik organisasi, dengan tujuan utama untuk meningkatkan kinerja dan kepuasan kerja karyawan, sekaligus memastikan bahwa program kesejahteraan sejalan dengan tujuan strategis organisasi.
The Role of Artificial Intelligence in Marketing Innovation Silalahi, Verry Albert Jekson Mardame; Simanjuntak, Amoi Sanyo; Siahaan, Rahel Sintadevi; Tangkudung, Audrey Gamaliel Dotulong
Jurnal Multidisiplin Madani Vol. 4 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i6.9629

Abstract

Artificial Intelligence (AI) capabilities have become very important in the modern marketing world due to its expertise in analyzing data in depth, predicting consumer behavior, and improving the efficiency of marketing campaigns. The use of artificial intelligence (AI) allows companies to achieve better results in digital marketing by means of content personalization and ad optimization. The purpose of this research is to identify and analyze the role of artificial intelligence in marketing innovation, especially in developing new marketing strategies and improving the effectiveness and efficiency of marketing campaigns. This research uses a qualitative method with a case study approach technique. Data were obtained through semi-structured interviews, focus group discussions (FGDs), and direct observation of five companies that use AI in their marketing strategies. Thematic analysis was used to identify key themes from the collected data. The study shows that artificial intelligence (AI) improves customer personalization and segmentation, operational efficiency, and customer sentiment analysis. AI can also predict sales more precisely and optimize digital advertising, which helps improve overall marketing performance. The application of artificial intelligence (AI) in marketing has a major positive impact on the effectiveness and efficiency of marketing campaigns. These results can provide useful advice for marketers in utilizing artificial intelligence more effectively, as well as contribute to research on the role of artificial intelligence in marketing innovation
Business Model Evolution: From Traditional to Digital Transformation Sacha, Shinta; Wardani, Febri Pramudya; Krismayanti, Yanti; Fauziah, Fachrizah; Krisnadi, Tasya Widya; Nauvaldy, Daffaa; Suherman, Trisya; Tangkudung, Audrey Gamaliel Dotulong
Jurnal Multidisiplin Madani Vol. 4 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i7.10085

Abstract

Digital transformation has significantly changed the business landscape, bringing a huge impact on traditional business models. This research aims to explore the evolution of business models from the traditional era to the era of digital transformation. Through focus group discussions (FGDs) with participants consisting of various business stakeholders, this research identifies key factors driving digital transformation, challenges faced by traditional businesses, as well as opportunities arising from the adoption of digital technologies. The results showed that technological innovation, changing consumer behavior, and the need for operational efficiency are the key drivers of digital transformation. The research also underscores the importance of adaptation strategies and digital competency development for success in the digital age. The findings provide important insights for business practitioners and academics in understanding the dynamics of business model change in the era of digital transformation
Co-Authors Fauziah, Fachrizah Krismayanti, Yanti Krisnadi, Tasya Widya Nauvaldy, Daffaa Redian, Sharleen Aulia Sacha, Shinta Siahaan, Rahel Sintadevi Silalahi, Verry Albert Jekson Mardame Simanjuntak, Amoi Sanyo Suherman, Trisya Syahid, Nur Hayati Wardani, Febri Pramudya