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All Journal Simulacra Jurnal Pengabdian Masyarakat Bangsa THE COMMERCIUM BISMA: Bimbingan Swadaya Masyarakat
Setiadi, Tatak
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Journal : THE COMMERCIUM

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REPRESENTASI MASKULINITAS PEREMPUAN DALAM FILM SEPERTI DENDAM, RINDU HARUS DIBAYAR TUNTAS: ANALISIS SEMIOTIKA JOHN FISKE Astutik, Fitri; Setiadi, Tatak
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63474

Abstract

This study aims to find out the forms of representation of female masculinity from films Vengeance Is Mine, All Others Pay Cash. The subject of this study is 10 film scenes that have been curated and categorized according to the characteristics of the form of female masculinity. This study uses John Fiske's semiotic analysis which has three levels; reality, representation, and ideology. The results of this study show that the female character in the film, Iteung, depicts the masculinity side of women. The form of masculinity representation that emerges is that women do extreme work, women hold back sad emotions, are firm and brave in making decisions, women take revenge. It is possible to understand how the film Vengeance Is Mine, All Others Pay Cash not only serves as entertainment, but also as a medium to criticize and challenge social constructions about gender, as well as to expand the representation of women in culture.
Strategi Personal Branding Budiono Sukses sebagai Food Vlogger dalam Memperkuat Brand Image (Studi Kasus pada Akun YouTube Budiono Sukses) Fadilah, Fahrian Rian; Setiadi, Tatak
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.64581

Abstract

This research examines the personal branding strategy of Budiono Sukses (BS), a culinary vlogger, in building a strong brand image through the YouTube platform. Using a qualitative case study approach, the study identifies elements of personal branding, such as specialization in local culinary content, consistency in maintaining quality, and ethics in delivering reviews. Budiono specifically focuses on promoting traditional foods and small eateries that are often underexposed, thereby adding value to his content while reinforcing his identity as a culinary vlogger who supports the preservation of local culinary culture. The findings show that Budiono Sukses’s personal branding strategy successfully creates a close relationship between his audience, culinary business owners, and himself as a content creator. Through a consistent and authentic approach, Budiono has strengthened his brand image not only as a food reviewer but also as a connector who supports the existence of local culinary businesses in the digital space. This research highlights that well planned personal branding can serve as an effective tool to enhance the visibility of UMKM (Micro, Small and Medium Enterprises), expand their digital reach, and create a positive impact on preserving culinary culture in the modern era.
BAURAN PROMOSI SENTRA KULINER GAJAH MADA SIDOARJO Putra, Ivan Permana; Setiadi, Tatak
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59328

Abstract

Promosi merupakan salah satu aktivitas penting dalam kegiatan pemasaran suatu pelaku usaha dengan menggunakan berbagai model kegiatan penyampain informasi serta bertujuan menambah jumlah penjualan. Hal serupa juga dilakukan oleh sentra kuliner Gajah Mada di bawah naungan Dinas Koperasi dan Usaha Mikro (Dinkopum) Sidoarjo. Namun, masih ditemukan beberapa fenomena tarkait ativitas promosi pada sentra kuliner Gajah Mada berdasarkan wawancara, penelitian sebelumnya serta rekomendasi dari pihak Dinkopum Sidoarjo dan beberapa komite sentra kuliner Gajah Mada Sidoarjo seperti jumlah pengunjung yang dirasa masih sepi, menurunya omset para pedagang dibanding saat berjualan di jalanan dan promosi yang kurang optimal. Ditemukan hasil penelitian yakni sentra kuliner Gajah Mada Sidoarjo telah melakukan beberapa kegiatan bauran promosi antara lain, pembenahan pelayanan penjualan personal, event rest area, pengadaan live music, mengundang influencer, memanfaatkan media sosial, menerapkan diskon, penanganan isu jam dagang dan sanitasi, serta pemasangan baliho menu informatif. Adapun kendala dalam menjalankan aktivitas promosi yakni, kurangnya daya saing SDM sentra kuliner dalam pemasaran digital dan diskon, evaluasi jam dagang, terjadi penipuan dan belum adanya audit data secara kolektif satu sentra kuliner.
THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON IMAGE PT TERMINAL TELUK LAMONG (STUDY ON THE UMKM KANTIN AND UMKM CORNER) Mardiana, Irndika Pramestya; Setiadi, Tatak
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60969

Abstract

The company's image is formed by various activities carried out by the company, such as corporate social responsibility. The efforts made by PT Terminal Teluk Lamong to build a positive image include implementing Corporate Social Responsibility (CSR). This study aims to determine the influence of CSR on the image of PT Terminal Teluk Lamong. The research adopts an explanatory method with a quantitative approach. The results of the correlation coefficient test show a value of 0.597, indicating a significant influence of CSR on the image of PT Terminal Teluk Lamong, which is considered quite strong. The coefficient of determination test results show that 35.6% is influenced by CSR, while the remaining 64.5% is influenced by other factors not explained in this regression model. Through the CSR programs for UMKM Canteens and UMKM corners, PT Terminal Teluk Lamong demonstrates its commitment to contributing to the improvement of the local community's economic well-being. As a result, the company has successfully built a positive image as an agent of change that cares about and effectively contributes to economic growth.
STRATEGI REBRANDING PEMERINTAH KOTA PASURUAN DALAM MENINGKATKAN JUMLAH WISATAWAN: (Studi Kasus Pasuruan Kota Madinah) Firdaus, Zidane Imanadin; Setiadi, Tatak
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.63125

Abstract

This study aims to identify the rebranding strategy of the Pasuruan City government to increase the number of tourists, focusing on identity, objectives, communication, and coherence. This research uses a qualitative case study method with a constructivist paradigm. The results reveal that Pasuruan City rebranded itself as Kota Madinah by introducing icons such as the Madinah Umbrella and enhancing religious tourism facilities like the tomb of Mbah Hamid and the Jami Mosque. The objectives of this rebranding include increasing tourist visits, attracting investment for tourism infrastructure development, strengthening community participation in social and cultural activities, building a positive image at the national and international levels, and reinforcing the city's cultural identity and religious values. The communication strategy involves creating a strong visual identity with icons like the Madinah Umbrella and a new logo, using the tagline Madinah van Java and promoting through social media. Promotional materials and annual events are used to attract tourists, while collaboration with local communities and cultural organizations strengthens the relationship between the government and the community. The coherence of this strategy aims to make Pasuruan a leading tourist destination that effectively contributes to local trade and industry, as reflected in sustainable regional spatial planning.
PENGARUH KUALITAS PELAYANAN TERHADAP PERSEPSI KONSUMEN D’COFFE CUP SURABAYA Prasetyo, Bunga Salsadiva Putri; Setiadi, Tatak
The Commercium Vol 10 No 1 (2026): The Commercium - Januari 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i1.73378

Abstract

Kualitas Pelayanan salah satu hal penting setelah konsumen menerima produk yang diinginkan. Penelitian inibertujuan untuk mengetahui Pengaruh Kualitas Pelayanan Terhadap Persepsi Konsumen D’Coffe CupSurabaya. Jenis penelitian yang digunakan adalah kuantitatif. Data diperoleh melalui kuesioner kepadakonsumen yang sudah melihat review D’Coffe Cup Surabaya melalui google dan observasi langsung.Penelitian ini analisis regresi sederhana. Hasil penelitian menunjukkan Review kualitas pelayanan mempunyait hitung sebesar 25,441 dengan probabilitas sebesar 0,000. Nilai signifikansi (0,000 < α = 0,05) menunjukkanbahwa Review kualitas pelayanan berpengaruh searah (positif) dan signifikan terhadap persepsi konsumen.Hasil uji Adjusted R2pada penelitian ini diperoleh nilai sebesar 0,795. Hal ini menunjukkan bahwa persepsikonsumen dipengaruhi oleh kualitas pelayanan sebesar 79,5%, sedangkan sisanya sebesar 20,5% dipengaruhioleh faktor lain yang tidak diteliti dalam penelitian ini seperti lokasi strategis, keunikan menu dan lainnya.
Co-Authors Abiyozza, Joean arianto, oni dwi AWANG DHARMAWAN, AWANG Cahyono Cahyono Fadilah, Fahrian Rian Firdaus, Zidane Imanadin Firmannandya, Ade Fitri Astutik, Fitri Fitri Norhabiba, Fitri Ivan Permana Putra Karli, Ihsan Lina, Hasna Nur Mardiana, Irndika Pramestya Mutiah Mutiah Prasetyo, Bunga Salsadiva Putri Putri, Erza Angelia Rahmawati, Lilis Sulaeman, Maryam Tansen, Robert Wahyuni, Jauhar