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All Journal Metafora: Education, Social Sciences and Humanities Journal Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Bangsa
Lina, Hasna Nur
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Analysing The Effects of a Brand Scandal: Carasun's Buzz Marketing on Brand Attitude and Purchase Intention Lina, Hasna Nur
Metafora: Education, Social Sciences and Humanities Journal Vol. 8 No. 01 (2024): Social Academic
Publisher : Fakultas Ilmu Sosial dan Politik, Universitas Negeri Surabaya

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Abstract

Buzz marketing, a fabricated type of word-of-mouth was used by Carasun, an Indonesian sunscreen brand, in February 2022. The brand received a backlash after Indonesian netizens found them using buzz marketing to turn down an upcoming sunscreen product from another brand, Skin Game. As the unethical tactic became viral on Twitter and Instagram, many of Carasun’s consumers and social media users criticised it, and some also said to blacklist the brand. Past studies showed brand scandals can have negative effects on consumers’ expectations, reputation, sales, brand equity, buying motivations, and marketing effectiveness. Research on the impact of the brand scandal on consumers was conducted using the survey method to determine their attitude and purchase intention towards Carasun post-scandal. Respondents were 106 Indonesian skincare users aged 15 to 34 who were aware of the Carasun issue. This research revealed the scandal does not impact both consumers' attitudes and purchase intentions. Most respondents were aware of the scandal (95.3%) and agreed that the scandal is a serious issue (81.1%). However, their attitudes, specifically, their beliefs and feelings about Carasun, remained positive. There was a possibility that respondents rejected the unfavourable brand news and preferred to remain purchasing the brands because of the usefulness and benefit that can be obtained from these brands.
Pelatihan Literasi Media dalam Menangkal Hoax di Yayasan Al-Huda Surabaya Wahyuni, Jauhar; Norhabiba, Fitri; Mutiah, Mutiah; Setiadi, Tatak; Firmannandya, Ade; Lina, Hasna Nur; Arianto, Oni Dwi; Tansen, Robert; Putri, Erza Angelia; Abiyozza, Joean
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 10 (2023): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i10.520

Abstract

Penggunaan teknologi dalam dunia pendidikan penting untuk dilakukan, namun akses dan pemahaman terkait teknologi yang dapat menyediakan informasi tak terbatas memerlukan kolaborasi bersama akademisi di perguruan tinggi dalam memberikan edukasi terkait literasi media. Maka, pelatihan literasi media di lingkungan pendidikan dipandang perlu untuk dilakukan, sebagai upaya untuk membangun pemahaman dan keterampilan pada guru dan siswa, khususnya di yayasan Al-Huda Surabaya, dalam menangkal hoax dan mengidentifikasi fake news selama menggunakan jaringan online pada proses belajar mengajar. Pelatihan Literasi Media terbagi ke dalam 2 (dua) kegiatan utama, yakni penyampaian materi yang berjudul Hoax, Fake News dan Disinformasi dan materi kedua yang berjudul Literasi Digital dan Etika Bermedia. Selama pelaksanaan kegiatan pelatihan, dilakukan juga evaluasi melalui kuisioner pre-test dan post-test yang dibagikan sebelum dan sesudah pelatihan dilaksanakan. Kuisioner terdiri atas 10 (sepuluh) item pilihan ganda yang berkaitan dengan materi pelatihan. Melalui pelatihan tersebut, kompetensi guru dan kepala sekolah di yayasan Al-Huda, Surabaya dalam mengidentifikasi perbedaan berita dan menelusuri sumber informasi, baik yang valid maupun hoax atau fake news semakin meningkat dan pemahaman tersebut dapat terus disebarluaskan kepada siswa-siswi sekolah.
Strengthening Civic Competences and State Defense of Children of Indonesia Migrant Workers in Sebatik, Indonesia-Malaysia Border Wahyudi, Wahyudi; Huda, Mi'rojul; Krishnandya, Kharizha; Nuphanudin, Nuphanudin; Wasil, Mohammad; Usmi, Rianda; Gusti G. P, Esa Putra Bayu; Wahyuni, Jauhar; Lina, Hasna Nur; Zarkachi, Imam; Sitohang, Lidya Lestari
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 3, No 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.3759

Abstract

Indonesian citizens in the Sebatik Island area, the Indonesia-Malaysia border, have generally received their basic needs from Tawau, Malaysia, for a long time. This is indicated to have formed a dual nationalism mentality of Indonesian citizens in the region, which also affects some of the children of Indonesian migrant workers in Malaysia who live on Sebatik Island and place their national loyalty to those who benefit their lives. The purpose of this activity is to strengthen the values of nationalism and defend the country to the children of Indonesian migrant workers on Sebatik Island to face the decadence of nationalism and prevent foreign infiltration through the country's border areas. The method used in community service begins with analyzing the community situation, identifying problems, and determining specific work goals, problem-solving plans and social approaches. The result of this activity is the implementation of a program to strengthen nationalism and defend the country for the children of Indonesia migrant workers whose parents work in Malaysia through counselling and socialization with competent resource persons in their fields and a community of Sebatik Young citizens has been formed as a forum for self-actualization.
Pancasila in the Digital Era: Strengthening the Character and Political Participation of Village Communities Huda, Mirojul; Ilhamuddin, Muhammad Farid; Wahyuni, Jauhar; Lina, Hasna Nur; Gusti G P, Esa Putra Bayu
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4491

Abstract

Indonesia needs to re-actualize the values of Pancasila, which have proven to be an effective solution in dealing with various national problems, including the issue of intolerance. As the foundation of the state, Pancasila plays an essential role in shaping the attitudes and behavior of society. However, these values are increasingly being eroded, as seen from the weakening of Pancasila's knowledge and practice in everyday life, which triggers disputes and divisions. Pancasila has gone through various political dynamics, from parliamentary democracy to the reform era, and remains relevant as an ideology that unites Indonesia's diversity. With a foundation in ethnic, religious, and cultural diversity, Pancasila reflects harmonious national wealth and is a shared cultural heritage.
Co-Authors Abiyozza, Joean arianto, oni dwi Firmannandya, Ade Fitri Norhabiba, Fitri Gusti G P, Esa Putra Bayu Gusti G. P, Esa Putra Bayu Huda, Mi'rojul Huda, Mirojul Ilhamuddin, Muhammad Farid Krishnandya, Kharizha Mutiah Mutiah Nuphanudin, Nuphanudin Putri, Erza Angelia Setiadi, Tatak Sitohang, Lidya Lestari Tansen, Robert Usmi, Rianda Wahyudi Wahyudi Wahyuni, Jauhar Wasil, Mohammad Zarkachi, Imam