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Pendampingan Pemanfaatan Digital Branding dan Marketing untuk Pemasaran Hasil Panen Buah dan Bunga di Desa Bulukerto Kota Batu Nisfulaila, Intan; Bisriyah, Maslihatul; Jayanti, Septia Dwi
JRCE (Journal of Research on Community Engagement) Vol 4, No 2 (2023): Journal of Research on Community Engagement
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jrce.v4i2.17835

Abstract

The Covid-19 pandemic and the flash flood disaster in the end of 2021 affected the income of fruit and flower farmers in Bulukerto Village, Bumiaji District, Batu City. The focus of this community research is to assist groups of farmers in Bulukerto Village through workshops related to digital branding and marketing. The workshop activities include discussing together and sharing experience so that farmer groups get education and insight to be able to maintain and even increase their income using digital media. The workshop also conducted  through online discussion, monitoring, and evaluation activities by using WhatsApp group. The results of the series of activities are in the form of real steps by farmer groups to create unique and attractive brands of harvested products which are then marketed independently through platforms provided by social media.
Reforming English language teaching through the Merdeka curriculum: A case study on policy, pedagogy, and practice Wiranegara, Dian Arsitades; Badriyah, Ima Mutholliatil; Jayanti, Septia Dwi
Journal of English Language Teaching and Learning (JETLE) Vol 7, No 1 (2025): Journal of English Language Teaching and Learning (JETLE)
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jetle.v7i1.33083

Abstract

This study explored the implementation of Merdeka Curriculum in English language learning at the senior high school level in Indonesia. The objective was to examine the policy, pedagogical practices, and challenges when implementing this curriculum. As a qualitative case study, it employed purposive sampling involving English teachers, school principals, and students from a senior high school in East Jaya, Indonesia. The instruments used were semi-structured interview, classroom observation and focus group discussion. Thematic analysis was conducted to identify the patterns and themes related to curriculum implementation and its impact. The results showed that the Merdeka Curriculum is supported by policies that encourage student independence, student-centeredness, and contextualization, thus enabling schools to adapt the curriculum to the needs of their students. Pedagogical strategies such as project-based learning, the use of authentic materials, and technology integration increase students' motivation, engagement, and language proficiency. However, challenges such as limited teacher readiness and lack of development of teacher professional resources hinder optimal implementation. This study highlighted the importance of systemic support through training, resource allocation, and collaborative professional communities to realize complete curriculum implementation.