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All Journal Waniambey: Journal of Islamic Education Jurnal Manajemen dan Bisnis (JMB)
Cahyati, Cucu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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ANALISIS EFEKTIVITAS SOCIAL MEDIA MARKETING PADA BRAND FASHION MUSLIM JAKARTA Cahyati, Cucu; Yani, David Ahmad
Jurnal Manajemen dan Bisnis (JMB) Vol 6, No 1 (2025)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v6i1.1698

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas social media marketing pada brand fashion @diarahhijabstore di Jakarta, dengan fokus pada platform Instagram. Metode penelitian yang digunakan adalah deskriptif kualitatif. Data dikumpulkan melalui insight akun Instagram @diarahhijabstore, wawancara dengan tim marketing, dan kuesioner online kepada konsumen. Hasil penelitian menunjukkan bahwa Instagram merupakan platform yang efektif bagi @diarahhijabstore dalam meningkatkan brand awareness dan menjangkau target audiens, yang ditunjukkan oleh tingginya reach dan impressions pada konten Instagram @diarahhijabstore, serta profile visits yang tinggi. @diarahhijabstore telah menerapkan strategi yang baik di Instagram, seperti fokus pada konten visual yang estetis, interaksi aktif dengan followers, dan pemanfaatan berbagai fitur Instagram. Namun, @diarahhijabstore perlu meningkatkan efektivitas Instagram dalam mendorong penjualan, mengingat rendahnya jumlah website clicks dan persentase responden yang melakukan pembelian. Beberapa rekomendasi untuk meningkatkan efektivitas social media marketing @diarahhijabstore di Instagram adalah: (1) mengoptimalkan profil Instagram; (2) meningkatkan kualitas konten; (3) memanfaatkan influencer marketing; (4) mengoptimalkan Instagram Ads; dan (5) memanfaatkan fitur social commerce. Kata Kunci: social media marketing, Instagram, brand awareness
CREATIVITY OF DRIVING TEACHERS IN DEVELOPING STUDENTS' SOCIAL-EMOTIONAL COMPETENCE (SEC) ON AN INDEPENDENT LEARNING CURRICULUM Cahyati, Cucu; Ahmadin, Ahmadin; Ramadhan , Syahru
Waniambey: Journal of Islamic Education Vol. 5 No. 2 (2024): Desember, Waniambey: Journal of Islamic Education
Publisher : Fakultas Tarbiyah, IAIN Fattahul Muluk Papua

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Abstract

This research discusses the creativity of the driving teacher in developing students' social and emotional competencies in the Merdeka curriculum at State Primary school 21 Tolomundu, Bima City. The mobilising teacher has an important role in improving the quality of teaching and learning, as well as in developing students' character and creativity. In the Merdeka curriculum, mobilising teachers are expected to act as agents of change who facilitate the exchange of ideas, provide support for fellow teachers, and build an inclusive and supportive learning environment. In this research, mobilising teachers in Bima are equipped with the skills and knowledge needed to lead change in teaching and learning practices. through this research, the author uses a type of qualitative research with a descriptive approach, which aims to reveal symptoms in a holistic-contextual manner through data collection from a natural setting by utilising the author as a key instrument. The key information in this research is the school principal, teacher activists and students at the State Primary school 21 Tolomundu, Bima City. To collect data the author conducted observations, interviews and documentation.  After collecting the data the author directly analyses the data. Based on the results of the study, it shows that increased awareness and understanding of the importance of social and emotional competence, improved student skills in managing emotions, communicating, and working together, changes in school culture towards a more inclusive environment, and improved teaching quality and student engagement. The impact is not only felt at school, but also has the ability to improve the quality of life of students more broadly
Co-Authors Ahmadin Ahmadin Ramadhan , Syahru Yani, David Ahmad