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Journal : Journal of Bussines Management Basic

Analysis of Leadership Style at Sukasari Village Office Sumedang Rizal Giovanni Nugraha; Kisthi Hanila Dewi; Thessa Izfadllillah
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Leadership is a process in influencing the activities of a person or group in an effort to achieve goals in certain situations. In Sukasari Village, Sumedang often employees (HR) who arrive late and do not work effectively as needed, appropriate leadership is needed in their employee duties to be more effective in carrying out and responsibilities, based on this, it is effective to know what leadership style is used and a way so that employees can come on time and work well in Suksari Sumedang Village. This research was conducted with a descriptive qualitative research method approach. Sampling was done by purposive sampling technique, as the object of this research was the village head in Sukasari Village, Sumedang. Data collection techniques through observation, online interviews and documentation. Research data were analyzed using miles and hubermen which included data collection, data reduction, data presentation and drawing conclusions. The results of this study indicate that the leadership style applied in Suksari Sumedang Village is more dominant in the democratic leadership style. Which in practice the leader implements the decisions made with the leader and subordinates, are free to express opinions so that subordinates can also work together in finding good solutions to the problems at hand.
Analysis of The Financial Performance of PT Wijaya Karya (Persero) Tbk Based on Economic Valueadded Method on The Indonesia Stock Exchange Kartiwa, Aa; Afrianti, Milla Ardhia; Dewi, Kisthi Hanila; Kurnia, Aura Diva; Wahyuni, Dini
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

A significant contributor to the expansion of the national economy is the building industry. As a construction business, PT Wijaya Karya (Persero) Tbk must have good financial management. The EVA technique of financial performance analysis is required to determine if the business can generate economic added value and draw in investors despite the current economic difficulties. By using the EVA technique, this research seeks to ascertain PT Wijaya Karya (Persero) Tbk's financial performance over the 2019–2023 timeframe. Utilizing a qualitative approach and secondary data gathered from the company's yearly financial records, this research examines how PT Wijaya Karya (Persero) Tbk's financial success is measured using the EVA. NOPAT, IC, WACC, CC, and EVA are the analytical techniques used in this research. The 2019–2023 period saw changes, according to the findings of the Economic Value Added method study. In 2019, the firm created an EVA value > 0, in 2020–2022, it produced an EVA value < 0, and in 2023, it produced an EVA value
Developing Cikandung Springs Tourism Through Digital Marketing Dewi, Kisthi Hanila; Utami, Laisya Arianty; Nurfallah, Hani Oktaviani; Abdi, Lutfi Sukmana; Sudrajat, Riki
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Cikandung Spring Tourism in Cimalaka, Sumedang, has great potential to become a leading tourist attraction. This study aims to analyze destination development strategies through digital marketing to increase attractiveness, information reach, and tourist visits. The research method is descriptive qualitative with observation, interviews, and documentation studies. The results show that digital media such as social media, video platforms, and visual content-based branding can significantly increase the visibility of Cikandung Spring. Content about the beauty of the spring, the natural atmosphere, and visitor experiences is effective in attracting tourists, especially the younger generation. Unfortunately, digital marketing management is not yet optimal due to limited human resources, inconsistent content production, and a lack of collaboration with the local creative community. In addition, there is no structured digital marketing strategy, so the promotional potential has not been maximized. This study concludes that the development of Cikandung Spring tourism through digital marketing has excellent prospects if supported by improved manager competence, consistent branding, and multi-stakeholder cooperation. The implementation of a sustainable digital marketing strategy is expected to strengthen the destination's image while increasing the competitiveness of local tourism in the digital era.