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All Journal JURNAL EKONOMI Jurnal Riset Akuntansi dan Bisnis Indonesia Prosiding University Research Colloquium Eastasouth Journal of Effective Community Services Jurnal REKOMEN (Riset Ekonomi Manajemen)
Werdiasih, Rustina Dewi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, KEPERCAYAAN DAN PEMBERIAN HADIAH TERHADAP KEPUASAN PELANGGAN MADU GIZIDAT PT ETHOS KREATIF INDONESIA Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 12 No. 1 (2022): JURNAL EKONOMI - Februari 2022
Publisher : JURNAL EKONOMI

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The purpose of this study was to analyze the influence of customer relationship management, trust and gift giving on customer satisfaction Madu Gizidat PT. Indonesian Creative Ethos. This study uses quantitative methods. The data used for hypothesis testing is primary data obtained from distributing questionnaires to customers of Gizidat Honey with a total sample of 100. The sampling technique used was purposive sampling method. Data testing techniques in this study include validity test with reliability test, classical assumption test, multiple linear analysis, partial test and simultaneous test as well as the coefficient of determination test (R2). Analysis of the data in this study using the help of statistical software. Based on the results of multiple linear analysis research, it is known that the customer relationship management variable, trust, gift-giving, has a positive and significant influence on customer satisfaction with a constant value of 3.849 with a positive regression coefficient value of the customer relationship management variable (0.240),confidence (0.354), gift-giving(0.311). While the results of the partial test are known that the customer relationship management variable has a positive and significant effect on satisfaction with the results of the value ofT count is greater than T table of (2,059 > 1,985) with a significance (0,042 < 0,05). Trust variablehas a positive and significant effect on customer satisfaction with the results ofT count is greater than T table of (4.512 > 1.985) with a significance (0.000 less than 0.05). Gift giving variablehas a significant influence on customer satisfaction with the results of the value ofT count is greater than T table of (3.121 > 1.985) with a significance (0.002 < 0.05). And the results of the simultaneous test show that customer relationship management, trust, gift-giving, has positive and significant influence on customer satisfaction with a calculated F value of 25,653 withF table of 2.70 so that F arithmetic > F table (25.653 > 2.70) with a significance (0.000 less than 0.05).
PENGARUH NILAI PELANGGAN, KOMUNIKASI DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA JASA TRANSPORTASI ONLINE GOJEK Esih Jayanti; Ramadhani, Millenia Rizky; Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 13 No. 1 (2023): Jurnal Ekonomi - Februari 2023
Publisher : JURNAL EKONOMI

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This study aims to examine and analyze the Influence of Customer Value (X1), Communication (X2), Promotion (X3) to Customer Satisfaction (Y) on Gojek Online Transportasi Servise Users. Data was collected by distributing questionnaires to 120 Gojek Online Transportation Service Users. The sampling technique in this study used random sampling. The data analysis techniques used include validity test, reliability test, MSI test (Successive Interval Method), classical assumption test includes normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing includes t test and F test, coefficient analysis determination (R²). The results of the analysis show that the Customer Value has no effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount < ttable (1.678 < 1.981) and significance value = 0.096 > 0.05. Communication has a positive effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount > ttable (3.289 > 1.981) and significance value = 0.001 < 0.05. Promotion has no effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount < ttable (-0,493 < 1.981) and significance value = 0.693 > 0.05. Customer Value, Communication and Promotion simultaneously have a positive effect to Customer Satisfaction on Gojek Online Transportation Servise Users with Fcount > Ftable (6.902 > 2.68) and significance value = 0.000 < 0.05.
PENGARUH KERAMAHAN, KECEPATAN LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMART Permata, Rizqi Rika; Werdiasih, Rustina Dewi; Karnowati, Nandang Bekti
JURNAL EKONOMI Vol. 14 No. 1 (2024): Jurnal Ekonomi Februari 2024
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This study aims to examine the effect of Hospitality (X1), Service Speed (X2) and Promotion (X3) on Consumer Purchase Decisions (Y) at Alfamart. The sample in this study was Alfamart consumers totaling 108 respondents with a sampling technique using the Lemeshow formula. Data collection techniques are carried out by distributing questionnaires to Alfamart consumers. Analysis prerequisite tests include linearity test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test. Data analysis techniques with multiple linear regression, statistical tests through T test, F test as well as R2 test and classical assumption test.The results showed that: (1) Friendliness had no effect on purchasing decisions; (2) Speed of service affects purchasing decisions; (3) Promotions affect purchasing decisions; (4) Friendliness, speed of service and promotion simultaneously influence the purchase decision.
PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA TERHADAP KEPUASAN KONSUMEN M, Mugiatin; Jayanti, Esih; Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 14 No. 2 (2024): Jurnal Ekonomi - Agustus 2024
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This study aims to test and analyze The Effect of Service Quality, Price, and Image on ConsumerSatisfaction (Case Study at Alumni of Ganesha Operation Tutoring Institute in Cilacap City). Data collection was carried out by distributing questionnaires to 100 respondents. The sampling technique in this study used technique purposive sampling. Data analysis techniques used, including validity tests; reliability tests; MSI (Method of Successive Interval); classical assumption tests including linearity tests, normality tests, multicollinearity tests, and heteroscedasticity tests; multiple linear regression analysis; hypothesis tests including t-tests and F tests; and coefficient of determination analysis (R2). The analysis results showed that the quality of service did not significantly affect customersatisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.618 > 0.05. Price positively and significantly affects consumer satisfaction with a significance value = 0.000 < 0.05. Image has a positive and significant effect on consumer satisfaction with a significance value = 0.001 < 0.05. Service quality, price, and image simultaneously positively affect customer (student) satisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.000 < 0.05.
Co-Authors Dewi Puspasari Dewi, Ella Sita Eri Aqmarina Esih Jayanti Fathurrohman Fathurrohman Intania, Nesi Agesti Iswahyuni, Anisha Dian Juli Handayani Lilis Barokah M, Mugiatin Mispan, Mispan Nandang Bekti Karnowati Nurfauzan, Muhammad Nurwisda, Delaga Permata, Rizqi Rika Prasetyo, Fakhri Bari Purnamasari, Melan Susanty Putri, Silfia Anike Ramadhani, Millenia Rizky S, Sudiyono Syafi'ah Tri Yuwono Yauhana Flaurencya Devi Zamroni, Z