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PENGELOLAAN SUMBER DAYA MANUSIA PADA PENDAMPINGAN PENYEDIA PENINGKATAN KAPASITAS TEKNIK DESA (P2KTD) PROGRAM INOVASI DESA DI DESA SEGUNUNG, DLANGGU, MOJOKERTO Kasnowo Kasnowo; M. Syamsul Hidayat
Buletin Abdi Masyarakat Vol 2, No 2 (2022): Edisi Februari 2022
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.89 KB)

Program inovasi desa hadir untuk meningkatkan produktivitas dan kemandirian finansial masyarakat serta siap membangun sumber daya yang berdaya saing. Demikian pula implementasi inovasi desa didukung melalui pengembangan ekonomi kerakyatan dan kewirausahaan, pengembangan sumber daya manusia, kegiatan pengelolaan pengetahuan yang difokuskan pada infrastruktur desa dan upaya peningkatan kapasitas desa melalui inovasi desa. Kegiatan ini dilatarbelakangi oleh minimnya pengelolaan sumber daya manusia dalam mewujudkan inovasi desa dalam mengidentifikasi dan meneliti kekuatan ekonomi yang ada baik sumber daya alam maupun sumber daya manusia. Program inovasi desa belum dimanfaatkan secara maksimal oleh penerima manfaat program, dan perangkat desa belum mampu mengembangkan sumber daya masyarakat yang ada untuk mendorong kewirausahaan. Rumusan subjek pengabdian ini adalah 1) Sulit untuk mendapatkan SDM. 2) Kios dibangun untuk pembangunan desa, namun belum diresmikan dan dioperasikan. Hasil dari pengabdian ini adalah untuk: 1) Meningkatkan keterampilan sumber daya manusia dalam mengelola program inovasi desa, dengan menetapkan pengurus TPID sebagai langkah awal pengembangan inovasi desa. 2)Peresmian sekaligus memanfaatkan kios yang dibangun untuk pengembangan ekonomi kewirausahaan masyarakat.

Pemberdayaan UKM Kaos “Ndlodok” Berbasis Puspakata di Endymion Screen Printing Kasnowo Kasnowo; Doni Uji Windiatmoko; M. Syamsul Hidayat
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i1.774

Permasalahan yang dihadapi Endymion Screen Printing pada pemasaran, yaitu pemesanan berdasarkan by order sekolah, komunitas atau organisasi swasta maupun negeri. Pelayanan terhadap pesanan by order untuk meminimalisir kerugian, karena dapat dipastikan dalam pelayanan pesanan by order akan dibayar. Kondisi pandemic Covid 19 cukup memukul usaha sablon, terlihat sekolah-sekolah dari tingkat Play Group, TK, SD, SMP, SMA dan tingkat Sarjana menggunakan system daring sehingga pesanan sablon dari sekolah-sekolah tidak ada. Solusi yang ditawarkan kepada mitra sasaran yaitu menyusun formulasi Kaos “Ndlodok” berbasis puspakata dengan ciri khas dialek Mojokerto dengan harapan dapat mebuka pasar baru yang tidak terbatas pada sekolah, komunitas atau organisasi. Menyusun formulasi desain Kaos “Ndlodok” berbasis puspakata melalui program pelatihan dan pendampingan yang intensif, sehingga dapat menghasilkan kalimat-kalimat ndlodok penuh guyonan yang akan menghibur pembaca dalam desain kaos tersebut. Pada akhirnya Endymion Screen Printing menjadi pelopor Kaos “Ndlodok” di Mojokerto yang produknya tidak hanya by order lagi namun produknya akan menjadi cindera mata yang dicari konsumen ketika berkunjung ke Mojokerto bahkan tidak berkunjung ke Mojokerto pun “Kaos Ndlodok” akan dicari melalui pesanan online.

Pengaruh Cafe Atmosphere, Experiential Marketing Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Cafe House Of Essentials Mojokerto Evi Novita Sari; Hartono Hartono; M. Syamsul Hidayat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.154

Business people in Indonesia, especially in Mojokerto, have a high demand for the cafe industry. The number of cafes that have sprung up resulted in business owners trying to win the competition. Each cafe experiences different updates and improvements in cafe atmosphere, experiential marketing, and product quality. In addition, this level of competition encourages cafes to compete with each other to get the best, which can have an impact on consumer satisfaction. This study aims to determine and analyze the effect of cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentias. This research is a research with quantitative methods. The population in this study are consumers who make purchases at Cafe House Of Essentias. The sample of this research was 125 respondents using accidental sampling technique. The data collection technique uses a questionnaire by distributing Google Forms to consumers. The data analysis technique uses the SPSS 25 program. The results of this study indicate that the cafe atmosphere variable has a positive and significant influence on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction. And the consumer satisfaction variable is able to mediate the influence of the cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentials.

Pengaruh Strategi Pemasaran, Kemampuan dan Pengetahuan Wirausaha terhadap Keberhasilan Usaha Mikro Kecil Menengah (UMKM) di Kota Mojokerto Putri Ayu Lestari; Imam Baidlowi; M. Syamsul Hidayat
Jurnal Mutiara Ilmu Akuntansi Vol 2 No 4 (2024): Oktober : Jurnal Mutiara Ilmu Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v2i4.3301

Development in general depends on an economy based on broad community participation, which can be seen from the Micro, Small and Medium Enterprises (MSME) sector which is one of the most common types of business. The small and medium enterprise (MSME) sector is an important part of the country's economy. Micro, Small and Medium Enterprises (MSMEs) play a strategic role in national economic development because they really help economic growth and obtain workers, as well as distributing development results. However, success in developing a business so that it can help economic development is determined by various factors such as effective marketing strategies, mental and physical readiness of entrepreneurs, as well as in-depth knowledge of markets and products. This research aims to determine the influence of marketing strategy, entrepreneurial ability and entrepreneurial knowledge on business success among MSMEs in the city of Mojokerto. This type of research is quantitative research. The population in this study was all MSME actors in the culinary sector in Mojokerto City, totaling 2,527 MSMEs and the sample of respondents was 96 MSMEs using purposive sampling techniques. Respondent data was collected using a questionnaire. The data analysis method for this research uses descriptive statistical analysis using classical assumption testing and multiple linear regression, the overall analysis of which is calculated using the Statistical Program For Social Science (SPSS) version 25. The results of this research show that marketing strategy has a positive and significant effect on business success, entrepreneurial ability has no at all significant effect on business success, and entrepreneurial knowledge has a positive and significant effect on business success. Meanwhile, the most influential variables are marketing strategy variables and entrepreneurial knowledge. Based on simultaneous or joint testing, it was found that marketing strategy, entrepreneurial ability and entrepreneurial knowledge had a positive and significant effect.

The Influence Of Marketing Mix (7Ps) On Purchasing Decisions At Estusae Café Trawas - Mojokerto Retno Dewi Safitri; Rahayu Rahayu; M. Syamsul Hidayat
Student Scientific Creativity Journal Vol. 1 No. 5 (2023): September : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i5.2141

Competition in the culinary industry presents numerous challenges that influence a competitor's standard. As these factors impact consumer decisions, a comprehensive marketing approach is required to maintain market share and overcome competition. The purpose of this study is to investigate the influence of 7P marketing strategy variables (product, price, promotion, place, people, process, physical evidence) on consumer purchasing decisions at Estusae Cafe. A quantitative methodology was employed in this study utilizing purposive sampling. The target population was comprised of all patrons who have consumed products at Estusae Cafe. Data was obtained via questionnaires distributed to respondents selected via purposive sampling. To assess the correlation between 7P marketing strategy variables and consumer purchasing decisions, quantitative data analysis methods were applied using linear regression techniques. The results obtained (F-value of 24.221) from Table 2.10 confirm acceptance of Ha, indicating that all seven independent variables (7P) jointly or simultaneously influence the dependent variable, Estusae Cafe Trawas Purchasing Decision. Additionally, the correlation coefficient (R Square) is 0.648, suggesting that collectively, the 7P variables influence 65% of Estusae Cafe Trawas' Purchasing Decision. The research has revealed that the 7P marketing strategy holds significant importance in influencing consumer purchasing behavior. Such findings carry broader academic implications.

Pengaruh Strategi Pemasaran, Kemampuan dan Pengetahuan Wirausaha terhadap Keberhasilan Usaha Mikro Kecil Menengah (UMKM) di Kota Mojokerto Putri Ayu Lestari; Imam Baidlowi; M. Syamsul Hidayat
Jurnal Mutiara Ilmu Akuntansi Vol. 2 No. 4 (2024): Oktober : Jurnal Mutiara Ilmu Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v2i4.3301

Development in general depends on an economy based on broad community participation, which can be seen from the Micro, Small and Medium Enterprises (MSME) sector which is one of the most common types of business. The small and medium enterprise (MSME) sector is an important part of the country's economy. Micro, Small and Medium Enterprises (MSMEs) play a strategic role in national economic development because they really help economic growth and obtain workers, as well as distributing development results. However, success in developing a business so that it can help economic development is determined by various factors such as effective marketing strategies, mental and physical readiness of entrepreneurs, as well as in-depth knowledge of markets and products. This research aims to determine the influence of marketing strategy, entrepreneurial ability and entrepreneurial knowledge on business success among MSMEs in the city of Mojokerto. This type of research is quantitative research. The population in this study was all MSME actors in the culinary sector in Mojokerto City, totaling 2,527 MSMEs and the sample of respondents was 96 MSMEs using purposive sampling techniques. Respondent data was collected using a questionnaire. The data analysis method for this research uses descriptive statistical analysis using classical assumption testing and multiple linear regression, the overall analysis of which is calculated using the Statistical Program For Social Science (SPSS) version 25. The results of this research show that marketing strategy has a positive and significant effect on business success, entrepreneurial ability has no at all significant effect on business success, and entrepreneurial knowledge has a positive and significant effect on business success. Meanwhile, the most influential variables are marketing strategy variables and entrepreneurial knowledge. Based on simultaneous or joint testing, it was found that marketing strategy, entrepreneurial ability and entrepreneurial knowledge had a positive and significant effect.

Keputusan Pembelian Konsumen Ditinjau dari Word of Mouth dan Lokasi pada Konveksi Sablon Majapahit di Mojokerto Kartika Laila Dewi; M. Syamsul Hidayat; Kasnowo Kasnowo
Pajak dan Manajemen Keuangan Vol. 2 No. 3 (2025): Juni : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v2i3.1331

This study aims to analyze the influence of word of mouth and location on consumer purchasing decisions at Konveksi Sablon Majapahit in Mojokerto. The research employs a quantitative approach with data collected through online questionnaires. The sample was selected using purposive sampling based on specific criteria. Data were analyzed using multiple linear regression with the assistance of SPSS version 27. The results indicate that both word of mouth and location have a significant partial and simultaneous effect on purchasing decisions. Location is proven to be a more dominant factor than word of mouth. The coefficient of determination (R²) of 0.785 indicates that 78.5% of the variation in purchasing decisions can be explained by these two variables. This research is expected to serve as a practical reference for garment business owners in formulating effective marketing strategies.

Market Generic Strategy pada Usaha Warkop Angkringan Berbasis Internet (WiFi) di Kab Mojokerto M. Syamsul Hidayat; Kasnowo; Tatas Ridho Nugroho
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14865

The purpose of this research is to measure the Market Generic Strategy that is used by the owner of the internet (wifi) coffee shop / UMKM in Mojokerto Regency to be able to compete, be sustainable and achieve goals and get maximum profit. This research is an exploratory research that uses a qualitative approach in the form of a Focus Group Discussion. The sample consisted of 25 people, who were taken based on certain criteria. The technique of collecting data is by conducting open-ended interviews with the hope of obtaining complete information from these respondents. Data analysis using descriptive analysis method. The results showed that the Internet-based Market Generic Strategy of Warkop Angkringan (wifi) is a product differentiation strategy, service differentiation, personnel differentiation and focus strategy. Meanwhile, the way to retain customers is the availability of fast and friendly service, a variety of drinks and food, comfortable seating and room facilities as well as good cleanliness and layout.

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