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Blockchain Technology Innovation in Transforming Digital Business Models: A Case Study in the Financial Industry Aksenta, Almasari; Syachrul, Syachrul
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 6 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/c443a226

Abstract

Blockchain technology has emerged as a transformational innovation with significant implications for the financial sector, increasing transparency, security and operational efficiency. This research aims to explore how blockchain technology can change digital business models in the financial industry. Using the PRISMA method, the author conducted a systematic review of relevant literature. The research results show that blockchain adoption can streamline operational processes, reduce costs, and increase data security. The implications of this research include increasing trust and efficiency in financial services, as well as providing practical guidance for the implementation of blockchain technology in the industry.
Hedonic Experience and Behavioral Control as Predictors of Mobile Banking Continuance: Empirical Evidence from BRImo Users in Indonesia Hamdani, Hamdani; Putri , Noor Emiliani; ST Nurhasanah; Andi Nurhasanah; Andi Syarifuddin; Syachrul, Syachrul
Asian Journal of Environmental Research Vol. 2 No. 3 (2025): Available online
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/ajer.v2i3.589

Abstract

Mobile banking has become one of the most transformative innovations in the financial technology landscape, yet sustaining users' continuance intention remains a major challenge for digital banking providers. This study aims to analyze the influence of perceived enjoyment and behavioural control on users' continuance intention to use BRImo, a leading mobile banking application in Indonesia. Employing a quantitative explanatory design, data were collected from 100 BRImo users in Samarinda using a structured Likert-scale questionnaire distributed both offline and online. The instrument passed validity and reliability testing, and data were analyzed using multiple linear regression, accompanied by t-tests, F-tests, and R² evaluation. The findings indicate that both perceived enjoyment and behavioural control exert a positive and significant effect on continuance intention (β = 0.346; p = 0.002 and β = 0.404; p = 0.000, respectively). The simultaneous influence of the two variables was confirmed through the F-test (F = 76.190; p < 0.001). The model demonstrates strong explanatory power, with an R² value of 0.603, indicating that the two predictors explain 60.3% of users' continuance intention, while the remaining 39.7% may be attributed to variables such as trust, satisfaction, habit, and service quality. These results highlight the critical roles of hedonic experience and perceived behavioural control in shaping post-adoption behaviour in mobile banking services. The study extends the applicability of TAM and TPB in a post-adoption context and provides practical implications for digital banking providers to enhance user experience, emotional engagement, and perceived control to strengthen long-term usage.
Exploration of Customer Satisfaction Factors in the use of Maxim Online Transportation: An Empirical Study in the City of Samarinda Satryawati, Satryawati; Hamdani, Hamdani; Rangga Aditya; Almasari Aksenta; Syachrul, Syachrul; Umi Zunaidah; ST Nurhasanah
Asian Journal of Environmental Research Vol. 2 No. 3 (2025): Available online
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/ajer.v2i3.590

Abstract

The rapid digitalization of app-based transportation services has transformed urban mobility behaviour, making it increasingly important to understand the factors shaping customer satisfaction within a competitive market environment. This study examines the influence of price, ease of use, customer trust, and customer experience on user satisfaction with the Maxim online transportation service in Samarinda, emphasizing perceived value, risk perception, and the socio-emotional dynamics embedded in service interactions. A quantitative approach was employed through a survey of 100 respondents selected using purposive sampling, and the data were analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination to evaluate the predictive strength of the model. The results reveal that price, customer trust, and customer experience significantly affect satisfaction. In contrast, ease of use does not show a significant effect, although it remains a baseline expectation in digital service ecosystems. The strongest determinants of satisfaction are the perceived fit between price and benefits, users' Trust in safety and reliability, and positive social interactions with drivers. The simultaneous test shows that the four variables collectively explain 52.2% of the variance in customer satisfaction, highlighting its multidimensional nature in digital service evaluation. Overall, the study concludes that satisfaction with Maxim is driven more by perceived value and social-emotional experiences than by technological convenience, offering strategic implications for service enhancement, customer relationship strengthening, and long-term loyalty development.