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All Journal JURNAL REKAYASA TEKNOLOGI INFORMASI Jurnal Mantik Jurnal Scientia Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Community Development JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS Jurnal Pengabdian Literasi Digital Indonesia Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin Sahombu Journal of Economics and Management Scienties International Journal of Economic, Finance and Business Statistics (IJEFBS) Management Studies and Business Journal Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Asian Journal of Environmental Research
Almasari Aksenta
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Arts Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Perception Convenience, Price, Promotion and Brand Image Satisfaction Customer GrabBike in Samarinda City Aksenta, Almasari; Syachrul; Audhis, Allayza
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i4.2321

Abstract

This research is quantitative research and aims to determine the influence of variables of perception convenience, price, promotion and image brand to GrabBike customer satisfaction in Samarinda City.​ This research was collected through questionnaire to 100 respondents in Samarinda City which was obtained through nonprobability sampling sample technique with determination of purposive sampling. The data analysis technique used multiple regression analysis. The results of this study indicate that the variables price, promotion and brand image have a significant effect on customer satisfaction, while the perceived ease variable does not have a significant effect.
Exploration of Customer Satisfaction Factors in the use of Maxim Online Transportation: An Empirical Study in the City of Samarinda Satryawati, Satryawati; Hamdani, Hamdani; Rangga Aditya; Almasari Aksenta; Syachrul, Syachrul; Umi Zunaidah; ST Nurhasanah
Asian Journal of Environmental Research Vol. 2 No. 3 (2025): September-December
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/ajer.v2i3.590

Abstract

The rapid digitalization of app-based transportation services has transformed urban mobility behaviour, making it increasingly important to understand the factors shaping customer satisfaction within a competitive market environment. This study examines the influence of price, ease of use, customer trust, and customer experience on user satisfaction with the Maxim online transportation service in Samarinda, emphasizing perceived value, risk perception, and the socio-emotional dynamics embedded in service interactions. A quantitative approach was employed through a survey of 100 respondents selected using purposive sampling, and the data were analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination to evaluate the predictive strength of the model. The results reveal that price, customer trust, and customer experience significantly affect satisfaction. In contrast, ease of use does not show a significant effect, although it remains a baseline expectation in digital service ecosystems. The strongest determinants of satisfaction are the perceived fit between price and benefits, users' Trust in safety and reliability, and positive social interactions with drivers. The simultaneous test shows that the four variables collectively explain 52.2% of the variance in customer satisfaction, highlighting its multidimensional nature in digital service evaluation. Overall, the study concludes that satisfaction with Maxim is driven more by perceived value and social-emotional experiences than by technological convenience, offering strategic implications for service enhancement, customer relationship strengthening, and long-term loyalty development.
Optimalisasi Instagram untuk Meningkatkan Pendapatan pada UMKM Lumpia Super di Kota Samarinda Almasari Aksenta; Try Gita Shavira; Johan Lucas Away
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.421

Abstract

Sejalan dengan pesatnya kemajuan teknologi digital dan meningkatnya penggunaan media sosial, pemanfaatan Instagram sebagai salah satu platform utama dalam melakukan pemasaran digital kian masif dilakukan oleh para pelaku UMKM. Namun bagi sebagian pelaku usaha belum sepenuhnya memanfaatkan Instagram secara optimal, sehingga potensi media sosial sebagai sarana peningkatan pendapatan usaha belum memberikan hasil yang signifikan. Penelitian ini bertujuan untuk menganalisis optimalisasi Instagram untuk meningkatkan pendapatan pada UMKM Lumpia Super di Kota Samarinda. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian tindakan berdasarkan model Kurt Lewin yang meliputi tahap perencanaan, tindakan, observasi, dan refleksi. Strategi optimalisasi Instagram diterapkan melalui peningkatan informasi usaha pada bio dan sorotan Instagram, peningkatan responsivitas pada Direct Message, serta pembuatan dan pengunggahan konten pada feeds dan story. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, di mana efektivitas strategi diukur berdasarkan perubahan pendapatan usaha. Hasil penelitian membuktikan bahwa optimalisasi Instagram dapat memberikan kontribusi positif pada pendapatan UMKM Lumpia Super. Dengan demikian, optimalisasi Instagram dapat menjadi strategi pemasaran digital yang efektif bagi UMKM dalam meningkatkan pendapatan usaha.
Optimalisasi Media Informasi Digital Jurusan Administrasi Bisnis, Politeknik Negeri Samarinda Aksenta, Almasari; Ismayanti, Rika; Asrul, Muhammad Rizki
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7502

Abstract

Media informasi digital merupakan suatu pencapaian keunggulan kompetitif bagi bisnis. Kehadiran teknologi digital yang menyediakan media informasi aktual dan interaktif dapat mengoptimalkan fasilitas yang ada pada institusi. Jurusan Administrasi Bisnis, Politeknik Negeri Samarinda (AB Polnes) berupaya mengoptimalkan fasilitas melalui media digital agar menjadi suatu pencapaian dalam memudahkan civitas akademika memperoleh informasi aktual dan meningkatkan keunggulan kompetitif antar jurusan. Urgensi penelitian ini adalah penerapan sebagai capaian layanan institusi dalam mengoptimalkan sarana yang ada melalui pemanfaatan media informasi digital. Tujuan penelitian ini adalah membuat penerapan media informasi digital berupa website dan pengelolaan media sosial Instagram, Facebook dan YouTube bagi Jurusan Administrasi Bisnis Politeknik Negeri Samarinda. Metode penelitian ini bersifat kualitatif, disajikan secara deskriptif. Tahapan penelitian yang dilakukan adalah observasi, dokumentasi, wawancara, penerapan, dan pengelolaan. Media informasi digital yang dibuat adalah dengan memanfaatkan website dan media sosial. Penerapan website menggunakan CMS WIX dan optimalisasi berupa hasil pengelolaan media sosial dari Facebook, Instagram dan YouTube sebagai hasil pembahasan dari artikel ini. Media informasi digital ini dibuat sebagai upaya optimalisasi fasilitas institusi yang ada. Pemanfaatan dari hasil penelitian ini menjadi acuan bagi institusi dalam melakukan transformasi digital serta menyediakan fasilitas yang lebih optimal. Penambahan media audio podcast dapat menjadi saran tambahan bagi penelitian terapan yang dilakukan.
Mentoring Activities of Digital Startup Competition “Samarinda Hackathon” Towards SMART Ibu Kota Nusantara Almasari Aksenta; Prapdopo Prapdopo
Journal of Community Development Vol. 5 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i2.1372

Abstract

Business and economic growth in a region is supported by digital transformation. Many people are switching to using digital technology to support their business activities. Thus, the opportunity to create digital-based business ideas or what is known as a startup business was born. The Samarinda City Communication and Informatics Agency held a digital startup competition called Samarinda Hackathon in order to support digitalization for regional growth, especially by supporting the development of the capital city of Indonesia (Ibu Kota Nusantara). In the competition, there were mentoring activities as an effort to assist participants' education and from this activity process, it is hoped that it will have sustainable benefits. Participants not only apply it to this competition but can also build a real business. In addition, this activity is also related to one of the pillars of Indonesia Emas 2045, namely having superior human resources. This activity lasted for 2 days in the city of Samarinda. The mentoring activity was carried out by 12 mentors affiliated with the Samarinda City Communication and Information Office, the 1000 Digital Startup community, East Kalimantan ICT Volunteers, academics, and several practitioners. The mentoring activity began with a presentation of material by digital startup CEOs, a question and answer session, then a participant mentoring session by creating a sprint design, and conducting a consultation session. The results or achievements of the mentoring activities carried out can be seen in the participants who can create sprint designs that are more focused and conceptual as startup business designs and the enthusiasm of the participants which can be seen after receiving motivation and various suggestions from the mentors.
Co-Authors Asdar Zulkiawan Asrul, Muhammad Rizki Audhis, Allayza Dewi, Tya Eka Hamdani Hamdani Hartanto, Subhan Ismayanti, Rika Johan Lucas Away Nataniel Dengen Prapdopo Prapdopo Puspitasari, Novianti Rangga Aditya Satryawati, Satryawati Siti Nurhasanah Solly Aryza ST Nurhasanah Syachrul Syachrul, Syachrul Tandi Kadang Try Gita Shavira Umi Zunaidah Wibowo, Sarwo Eddy