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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Pengabdian Masyarakat
Anwar, Rijatul
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Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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OPTIMALISASI POTENSI PESERTA DIDIK SMK AT-TAUFIQIYYAH MELALUI MANAJEMEN SDM DAN STRATEGI PEMASARAN KREATIF Latif, Latif; Anwar, Rijatul; Susanto, Denies
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 3 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i3.233

Abstract

SMK AT-Taufiqiyyah is one of the vocational education institutions that has great potential in producing graduates who are ready to work and entrepreneurship. However, in its implementation, a number of problems are still found. Some students have not been able to identify and develop their potential optimally, both in terms of skills, professional attitudes, and readiness to face the world of work. In addition, the lack of understanding of human resource management (HR) and effective marketing strategies is also an obstacle in increasing the competitiveness of graduates in the digital era. To overcome these problems, this community service activity is designed with an intensive training and mentoring-based approach. The solutions offered include: (1) HR management training which includes self-awareness recognition, time management, and soft skill improvement; (2) creative marketing strategy workshops that include branding, social media utilization, and digital marketing techniques; and (3) simulation of product/service-based entrepreneurship projects made by students. This activity is expected to develop an entrepreneurial mindset and increase the work readiness of students. The output targets of this activity include: (1) increasing students' understanding and skills in HR management and creative marketing; (2) the creation of at least 3 student business groups that practice the results of the training; (3) the preparation of training modules as continuous teaching materials in schools; and (4) publication of activities in the form of popular or scientific articles. By optimizing potential through this strategic approach, SMK AT-Taufiqiyyah is expected to be able to produce graduates who are not only technically skilled, but also adaptive and innovative in facing the challenges of the world of work and entrepreneurship.
PENGEMBANGAN BUDI PEKERTI DAN MOTIVASI BELAJAR UNTUK MENINGKATKAN NILAI AKADEMIK SISWA SMK NURUL HUDA BAROS KOTA SERANG Sudiharto, Sudiharto; Anwar, Rijatul; Hudri, M.; Atiah, Atiah; Febrianti, Ruli Eka
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i12.2020

Abstract

This community service program aims to improve the character values and learning motivation of students at SMK Nurul Huda Baros in Serang City. The activity was conducted based on the findings that students’ academic achievement was affected by low discipline, limited learning awareness, and low motivation to study. The methods used in this program included motivational seminars, character education workshops, group discussions, and mentoring sessions on learning strategies. The results of the activity showed significant positive changes in students’ discipline, participation in learning activities, and motivation to complete academic tasks. Teachers also reported an improvement in the classroom learning atmosphere. Therefore, this program has a strong contribution in fostering positive academic behavior and is recommended to be carried out continuously in collaboration with schools.
Persepsi Penumpang terhadap Kinerja Pengemudi Ojek Online: Studi Kualitatif pada Platform Transportasi Digital Anwar, Rijatul
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1391

Abstract

The rapid growth of app-based motorcycle taxi services has transformed urban mobility in Indonesian cities, including South Tangerang, while simultaneously raising concerns about service quality, safety, and the fairness of performance evaluation systems. This study aims to explore passengers’ perceptions of online motorcycle taxi drivers’ performance using a qualitative phenomenological approach. A total of 30 active users were selected through purposive sampling, focusing on passengers who regularly use ride-hailing services and have experience providing ratings or reviews. Data were collected through in-depth interviews, non-participatory observations, and documentation of user reviews. The analysis followed Miles, Huberman, and Saldaña’s interactive model, encompassing data reduction, data display, and conclusion drawing. The findings reveal five key themes shaping passengers’ perceptions: riding safety, driver responsiveness, communication and service etiquette, cleanliness and professional appearance, and perceived fairness of the rating algorithm. A statistical simulation based on respondents’ rating distributions produced an average score of 4.13 with a standard deviation of 1.11, indicating considerable variation in user experiences. These variations were strongly influenced by contextual factors such as traffic congestion, weather conditions, and route complexity. The study concludes that evaluating driver performance in app-based transportation services should not rely solely on technical skills, but must also integrate soft skills and situational operational factors. The findings highlight the need for improved training, a more transparent rating system, and algorithmic adjustments to support service quality and driver sustainability.
Co-Authors Atiah, Atiah Febrianti, Ruli Eka Hudri, M. Latif Latif Sudiharto Sudiharto, Sudiharto Susanto, Denies