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Optimalisasi Pemasaran Konten dalam Meningkatkan Keputusan Pembelian pada Dian Abadi Frozen Food Ramadhani, Laila; Mubarokah; Rozci, Fatchur
Journal of Business & Banking Vol 15 No 01 (2025): Mei-Oktober 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/x7xsa097

Abstract

Peningkatan persaingan dalam pemasaran digital, terutama di media sosial telah menimbulkan kekhawatiran di kalangan pelaku bisnis. Beberapa  bisnis belum memanfaatkan promosi di media sosial secara optimal, termasuk UD Dian Abadi Frozen Food, sebuah toko makanan beku. Pihak karyawan telah aktif mengelola akun media sosial namun mereka masih belum mencapai target rata-rata jumlah tayangan konten yang diinginkan. Penelitian berikut bertujuan menganalisis pengaruh content marketing terhadap keputusan pembelian dan merumuskan tindakan pengembangan pemasaran konten. Data dikumpulkan melalui wawancara, observasi, kuesioner, artikel ilmiah, dan buku. Metode sampling purposif digunakan untuk memilih 100 responden yang telah memenuhi kriteria sampel. Data dianalisis menggunakan regresi linier berganda dan analisis deskriptif. Hasil menunjukkan bahwa secara bersamaan, semua dimensi EPIC memiliki pengaruh terhadap keputusan pembelian, akan tetapi secara parsial, dimensi empati dan persuasi tidak menunjukkan adanya pengaruh. Temuan ini memberi kontribusi penting bagi pelaku usaha dalam mengoptimalkan konten di media sosial. Implikasi penelitian ini yaitu UD Dian Abadi Frozen Food perlu mempertahankan strategi konten yang telah efektif dan memperbaiki konten yang kurang disukai konsumen. 
IMPROVING PHYSICAL LITERACY AND EXERCISE AWARENESS FOR TEACHERS AND ELEMENTARY SCHOOL STUDENTS THROUGH THE CAKRAM RAGA TRAINING PROGRAM IN BANJARMASIN Argarini dr., M.Kes., Ph.D., Raden; Kinandita, Hayuris; Herawati, Lilik; Azmy, Ulul; Dirgantari, Rafi Arofah; Aji, Wahyu Renandi; Ramadhani, Laila
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 4 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i4.2025.593-605

Abstract

An active society plays a crucial role in enhancing physical fitness, productivity, and overall quality of life. Data from the Ministry of Youth and Sports (Kemenpora) in 2023 indicated a steady decline in sports participation from 2021 to 2023. South Kalimantan ranks second lowest nationwide, with only 16.67% participation and an index score of 0.167. Furthermore, more than 77.13% of Indonesian children and adolescents aged 10 to 15 years were classified as having “low” or “very low” fitness levels. These conditions underscore the urgent need for health promotion through physical activity to support the Indonesia Emas 2045 vision. This community engagement program aimed to increase sports participation among school-age children in Banjarmasin through the innovative educational media CAKRAM RAGA (Sports Reference Disc) and educational videos. This educational media provides several options for physical exercise for children, allowing teachers and students to select a package of exercises for their daily exercise program. The training was conducted in the form of a seminar and workshop, during which participants were trained to use the CAKRAM RAGA media. The program took place on August 21–22, 2025, and involved physical education teachers, classroom teachers, and students, in collaboration with STIKES Suaka Insan Banjarmasin, with a total of 46 participants. Evaluation results demonstrated an improvement in participant knowledge regarding recommended physical activity, sport injury prevention, and nutrition for children, with the mean pre-test score increasing from 87.85 to 89.63 on the post-test. Although the improvement was only about 2%, it indicated that participants already had a strong baseline understanding, and the activities effectively reinforced existing concepts. Overall activity evaluation results showed that 98% of respondents strongly agreed that CAKRAM RAGA was easy to understand and use, while 94% strongly agreed that it was suitable for implementation in schools. Moreover, 98% expressed motivation to encourage daily student exercise after recognizing its importance. In conclusion, the implementation of the innovative educational media CAKRAM RAGA proved to be effective, user-friendly, and received highly positive feedback from participants. It is recommended that similar programs be expanded to more schools to broaden their benefits and promote an active, healthy generation in support of Indonesia Emas 2045.