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All Journal KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Jurnal Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Journal of Urban Sociology Jurnal Komunikasi Nusantara Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Idarotuna : Jurnal of Administrative Science Ensiklopedia Research and Community Service Review Jurnal Ilmu Komunikasi dan Sosial Politik
Martha, Zike
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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Public Relations and Local Wisdom Mining Company Strategy Through a Harmonious Approach Martha, Zike; Ida, Rachma; Puspa, Ratih; Hakim, Lukman
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.20364

Abstract

The issue of environmental damage is the hottest every time a mining company is present in the community. Starting from the issue of environmental damage to the company's arbitrary attitude toward the surrounding community. PT Nusa Alam Lestari has a way that is different from other companies, namely using a harmonious approach to local wisdom around the environment of PT Nusa Alam Lestari. In the existence of this phenomenon, researchers in this case aim to find out public relations practices and local wisdom of mining companies with a harmonious approach. The research method uses a qualitative method with a critical approach with an analysis of social construction theory. Research informants include company management, public relations practices and community leaders and local communities around the company's operational areas. PT Nusa Alam Lestari's public relations strategy uses a local wisdom approach that is instilled in the company's values ​​which have a correlation with the local community, society or traditional groups. The results of this study indicate that the analysis of social construction in PT Nusa Alam Lestari's public relations strategy includes; (1) Externalization, namely through the process of inculcating the values ​​adopted by the company that have a correlation with the community, or local customary groups. (2) The process of objectification in this case is formed from the business of PT. Nusa Alam Lestari in understanding the local community around it with the approach of local community wisdom. (3) Internalization can be implemented in the process of building a positive image for community leaders as in public relations management by frequently listening to the wishes, needs of communities, communities and traditional groups around the mine.
Co-Authors Al Azizu, Khairannisa Alhamdaniyah, metari Diego, Diego Edlina, Ria Eriend, Dion Flowerina, Indria Ida, Rachma Ihsani, A. Fikri Amiruddin Lubna, Anisa Lukman Hakim Ratih Puspa Wirayudha, Ikhlas Yarisda, Viona Putri