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Public Relations Implemented in Islamic Philanthropic Organizations at LAZISNU Martha, Zike; Hakim, Lukman; Ihsani, A. Fikri Amiruddin
KARSA Journal of Social and Islamic Culture Vol. 31 No. 1 (2023)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/karsa.v31i1.8328

Abstract

Islamic philanthropic organizations have been the people’s choice to distribute Zakat, Infaq, and Shadaqah. However, only a few realize that public relations is essential to maintaining relationships with audiences. NU Care LAZISNU East Java implements a public relations strategy to maintain public trust. This study aimed to analyze the implementation of public relations concepts in the Islamic philanthropic institution of NU Care LAZISNU, East Java. NU Care LAZISNU East Java, with various excellent programs, tries to build and maintain public trust as an institution that collects people’s funds and carries out a humanitarian mission. Thus, this research wants to examine further characteristics of public relations in Islamic philanthropic institutions to get a positive branding image. The method used qualitative research through interview techniques, observation, and documentation from NU Care LAZISNU, Scientific and Practical Basics of Islamic Communication East Java. The theory used to analyze is relationship management. The study results show that implementing public relations in the Islamic philanthropic institution at NU Care LAZISNU, East Java, is based on ethics, credibility, openness, trust, involvement, and mutual benefit principles. It is because this institution’s policies, activities, and programs are closely related to Islamic teachings in the form of the implementation of Zakat, Infaq, and Shadaqah. The public relations strategies are institutional identity, community involvement, publications, and events.
Navigating the Path to Islam: Evaluating Persuasive Communication in Conversion Guidance Programs at the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya Wulandari, Siti Nur Alfiana; Ihsani, A. Fikri Amiruddin; Bachtiar, M. Anis; Retpitasari, Ellyda
Tribakti: Jurnal Pemikiran Keislaman Vol. 35 No. 1 (2024): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v35i1.3402

Abstract

Understanding Islam poses a significant challenge for newly converted individuals and groups, underscoring the necessity of companionship and guidance to facilitate their learning and exploration of faith. Recognizing this imperative, the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya has initiated mentoring activities tailored specifically for new converts of Islam. Employing a persuasive communication approach between mentors and converts, the program aimed to deepen their understanding of faith. This study evaluated the effectiveness of persuasive communication in the development of conversion to Islam at the Indonesian Chinese Islamic Association Institute in Surabaya. Using qualitative research methods with a descriptive approach, in-depth interviews with key informants were conducted to gather data. The analytical framework is rooted in the AIDDA concept, encompassing Attention, Interest, Desire, Decision, and Action. The findings reveal that the Surabaya PITI Institute adeptly implements the AIDDA concept in the context of persuasive communication. Beginning with capturing converts' attention through the introduction of the ta'aruf program by da'i, the program proceeds to generate interest by delivering engaging and relevant content. The da'i employs a gentle and persuasive language when imparting Quranic teachings and avoiding coercion. As a result, converts make informed decisions to embrace Islamic practices such as regular prayer, zakat, and fasting, signifying a meaningful behavioral shift towards adherence to Islamic principles. Consequently, converts integrate the teachings presented by the da'i, prioritizing Islamic doctrines derived from the Quran and Hadith while gradually distancing themselves from conflicting Chinese cultural practices. This research provides insights into the role of persuasive communication in guiding converts and offers implications for the development of effective Da'wah strategies and approaches.
Navigating the Path to Islam: Evaluating Persuasive Communication in Conversion Guidance Programs at the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya Wulandari, Siti Nur Alfiana; Ihsani, A. Fikri Amiruddin; Bachtiar, M. Anis; Retpitasari, Ellyda
Tribakti: Jurnal Pemikiran Keislaman Vol. 35 No. 1 (2024): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v35i1.3402

Abstract

Understanding Islam poses a significant challenge for newly converted individuals and groups, underscoring the necessity of companionship and guidance to facilitate their learning and exploration of faith. Recognizing this imperative, the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya has initiated mentoring activities tailored specifically for new converts of Islam. Employing a persuasive communication approach between mentors and converts, the program aimed to deepen their understanding of faith. This study evaluated the effectiveness of persuasive communication in the development of conversion to Islam at the Indonesian Chinese Islamic Association Institute in Surabaya. Using qualitative research methods with a descriptive approach, in-depth interviews with key informants were conducted to gather data. The analytical framework is rooted in the AIDDA concept, encompassing Attention, Interest, Desire, Decision, and Action. The findings reveal that the Surabaya PITI Institute adeptly implements the AIDDA concept in the context of persuasive communication. Beginning with capturing converts' attention through the introduction of the ta'aruf program by da'i, the program proceeds to generate interest by delivering engaging and relevant content. The da'i employs a gentle and persuasive language when imparting Quranic teachings and avoiding coercion. As a result, converts make informed decisions to embrace Islamic practices such as regular prayer, zakat, and fasting, signifying a meaningful behavioral shift towards adherence to Islamic principles. Consequently, converts integrate the teachings presented by the da'i, prioritizing Islamic doctrines derived from the Quran and Hadith while gradually distancing themselves from conflicting Chinese cultural practices. This research provides insights into the role of persuasive communication in guiding converts and offers implications for the development of effective Da'wah strategies and approaches.
The Implementation of Islamic Communication Ethics in The Social Actions of Netizens on Social Media of Twitter Ihsani, A. Fikri Amiruddin; S.K, Abdan Syakuuroo
Religia: Jurnal Ilmu-Ilmu KeIslaman Vol 23 No 2 (2020)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/religia.v23i2.2087

Abstract

Islamic Communication Ethics is a guideline for doing action on the basis of morality closely related to theQur’an and the Hadith of the Prophet. Islamic communication ethics is very important and interesting tostudy and examine more deeply. By implementing good Islamic communication ethics on social media,particularly Twitter, it is expected that it can prevent the negative impact of using social media. Based onthe above context, the objective of this study is to answer the question of how to implement Islamiccommunication ethics in the social actions of netizens on social media of Twitter. This study used aqualitative research method with a descriptive analytical approach. To explain this phenomenon in detail,the researcher used the classification of Islamic communication ethics according to Jalaluddin Rakhmatdivided into six forms, including Qawlan Sadidan (correct words), Qawlan Baligha (effective and righton target), Qawlan Karima (noble words), Qawlan Ma’rufan (good or appropriate words), QawlanLayyina (gentle), and Qawlan Maisura (easy to accept). To find out the netizens’ motives of social actionon social media of Twitter, the researcher used Max Weber’s theory of social action because the process ofsocial action in society is closely related to the development of rationality. Considering the implementation ofIslamic communication ethics, the results showed that value-oriented rational action is based on the valuesthat the accounts’ owner obtains from religious teachings, affective rational action is based on feelings oremotions, traditional rational action is based on values derived from experience and tradition, andinstrumental rational action is based on the adoption of words used in the reality of people’s lives. Thisstudy contributes to the field of Islamic communication by demonstrating the relevance of Weber’s socialaction theory to the analysis of online discourse, offering a framework for evaluating ethical communicationin digital spaces.
Harmonization of Multi-Religious Family Culture in the Religious Moderation Village of Malang City Hikmiyah, Hawa’ Hidayatul; Mubarok, Muhil; Ihsani, A. Fikri Amiruddin
The Indonesian Journal of Islamic Law and Civil Law Vol 6 No 1 (2025): April
Publisher : Institut Agama Islam Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51675/ijil and cil.v6i1.1061

Abstract

The Ministry of Religion of Malang City in September 2023 launched a religious moderation village. From this village, there are families who have multiple religions, whether from the father, mother, or child. In this case, the head of the Ministry of Religion hopes that there will be an emphasis on the urgency of togetherness and moderation in religion to realize harmony in the Indonesian state, because religious diversity in Indonesia has great potential that must be protected and fostered, especially through a religious moderation program that must be pursued from the smallest sector of the State, namely a multi-religious family. In this study, field research was used to obtain objective, actual, and strong data. The data source was taken directly from the research location, which was done by visiting the informants through interviews. The researcher conducted interviews with multi-religious families in the religious moderation village in Malang City. Multifaith families often face challenges both within and outside the family. The most common challenge is social pressure, meaning that in societies where interfaith marriages and families are accepted or extended families are accepted, although not common, family members may put pressure on spouses and children to choose a religion.
SOCIAL MEDIA IMPACT OF KEDIRI ELECTION COMMISSION IN INCREASING PARTICIPATION ELECTION IN 2024 An-Nasser, Ababil; Retpitasari, Ellyda; Inayah, Aizzatul; A.L, Dea Vanessa; Ihsani, A. Fikri Amiruddin
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 16 No. 1 (2024): Communication Culture & Digitalization
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v16i1.9826

Abstract

Social media has an important role in socializing the 2024 elections. The 2024 elections cannot run well if there are no stages carried out beforehand. Researchers used a qualitative descriptive approach, through a process of direct observation and interviews at the Kediri District General Election Commission. The impact of communication through social media in increasing participation in the 2024 General Election is known that the number of voter participation has increased significantly to 83.75 percent in Kediri District. With the number of beginner voter participation consisting of generation Z and Millennial Generation almost 50%. The details of Generation Z reached 212,585 people, and the Millennial Generation reached 372,022 people.
STP-Based Marketing and Public Perception Shift of Urban Islamic Primary Schools: Introducing the Demand Surplus Indicator Arief, Moh. Miftahul; Syukur, Fatah; Fahrurrozi, Fahrurrozi; Raharjo, Raharjo; Ihsani, A. Fikri Amiruddin
Jurnal Pendidikan Islam Vol. 13 No. 2 (2024)
Publisher : Faculty of Tarbiyah and Education, Universitas Islam Negeri (UIN) Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpi.2024.132.183-192

Abstract

Purpose – This study aims to analyze urban community perceptions of Madrasah Ibtidaiyah (MI) in the city of Surakarta, examine the Segmenting–Targeting–Positioning (STP)-based marketing strategies implemented, and identify the internal and external factors influencing their effectiveness within the context of educational competition in urban settings. Design/methods/approach – This study adopts an integrative literature review design combined with limited field observation and documentation at several MIs in Surakarta. Secondary data were obtained from indexed articles, academic books, research reports, and policy documents, while primary data comprised the physical condition of the schools, facilities, promotional media, and student enrollment data. The analysis followed the stages outlined by Whittemore & Knafl (2005) using Kotler’s STP framework. Findings – The results indicate a significant shift in public perception: MIs are now viewed as modern Islamic schools on par with leading public schools, integrating religious values with mastery of science and technology. The application of STP—combining psychographic segmentation, targeting of flagship programs (foreign languages, robotics, life skills), and positioning based on achievements, facilities, and digital publications—has resulted in a demand surplus of applicants. Supporting factors include teacher quality, an integrative curriculum, and program innovations, while constraints involve limited physical capacity and competition from premium private schools. Research implications – The findings provide strategic guidance for MI administrators to strengthen the “modern Islam” image through curriculum innovation, capacity expansion, and optimization of social media, with strategic adjustments tailored to the demographic and psychographic characteristics of the area.
Cash Waqf Linked Social Entrepreneur Febriyanti, Novi; Ihsani, A. Fikri Amiruddin
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 10 No. 1 (2020): April
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2020.10.1.1-21

Abstract

Al-Khaibar minimarket’s one of development results of cash waqf linked social entrepreneur from productive waqf management inpatient rooms of the Very Important Person (VIP) class at Hospital of UNISMA Malang. The purpose of this study was to determine management and development of productive waqf through Al-Khaibar minimarket business at the UNISMA foundation and distribution of benefits at productive waqf management through Al-Khaibar minimarket business at the UNISMA foundation. The research method used descriptive qualitative using a sociological and empirical approach. Researcher took object of research at State Islamic University of Malang (UNISMA) related to management of cash waqf linked social entrepreneurs. The results of this study prove that productive waqf management used in accordance with George R Terry’s theory namely planning, organizing, actuating and controlling. While distribution of benefits at productive waqf management is from net profits, 20%-30% is distributed to mauquf ‘alaih, 10% for nadzir in accordance with Law of Waqf No. 41 of 2004 paragraph 12 and 60%-70% for development of waqf. Key Words: productive waqf; social entrepreneur; minimarket. Abstrak: Minimarket Al-Khaibar adalah salah satu hasil pengembangan cash waqf linked social entrepreneur dari ruang rawat inap kelas VIP di Rumah Sakit UNISMA Malang. Tujuan dari penelitian ini adalah untuk menentukan manajemen pengelolaan dan pengembangan wakaf produktif melalui bisnis minimarket Al-Khaibar di Yayasan UNISMA serta distribusi hasil manfaat wakaf produktif melalui bisnis minimarket Al-Khaibar di Yayasan UNISMA. Metode penelitian menggunakan deskriptif kualitatif dengan pendekatan sosiologis dan empiris. Peneliti mengambil objek penelitian di Universitas Islam Malang (UNISMA) terkait cash waqf linked social entrepreneur. Hasil penelitian membuktikan bahwa manajemen pengelolaan wakaf produktif yang digunakan sesuai dengan teori George R Terry yaitu planning, organizing, actuating dan controlling. Sementara distribusi hasil manfaat wakaf produktif adalah dari laba bersih, 20%-30% didistribusikan ke mauquf ‘alaih, 10% untuk nadzir yang sesuai dengan UU Wakaf No. 41 Tahun 2004 Pasal 12 dan 60%-70% untuk pengembangan wakaf.
Curriculum Integration and Implementation in Madrasah Tsanawiyah Fadllillah Tambak Sumur Waru Sidoarjo Nugraha, Agus; Ihsani, A. Fikri Amiruddin; Pradana, Hengki hendra; Hariri, Muh. Mirwan
BRILIANT: Jurnal Riset dan Konseptual Vol 7 No 2 (2022): Volume 7 Nomor 2, Mei 2022
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (43.612 KB) | DOI: 10.28926/briliant.v7i2.938

Abstract

The purpose of this research was to determine the integration of the K13 curriculum and the islamic boarding school curriculum and its implementation in Madrasah Tsanawiyah Tambak Sumur. This research uses qualitative research methods with observation data collection techniques, interviews, and documentation. While the data analysis technique used is descriptive data analysis techniques, namely written and unwritten data from the community and observable behavior. So that in this case, the author seeks to thoroughly describe the actual situation. Based on the research conducted, it was found that the integrated curriculum at Madrasah Tsanawiyah Fadllillah was a curriculum development that eliminated the boundaries between the K13 curriculum subjects and the islamic boarding school curriculum subjects (TMI). This curriculum development can be interpreted as an effort to combine two different curricula in one educational institution. In order to achieve the goals of educational institutions, in addition to students mastering abilities in the K13 curriculum subjects, they can also master skills in the islamic boarding school curriculum subjects (TMI). Therefore, to improve the quality for the better, researchers suggest that always make every effort to improve facilities and infrastructure to support the learning process. So that it can improve quality and achieve the expected learning objectives.
Avoiding Conflict in the Household through Assertiveness: A QS Study. Ali Imran verse 36 Fitriani, Nanda Elma; Amiliya, Lina; Ihsani, A. Fikri Amiruddin
El-Suffah: Jurnal Studi Islam Vol. 1 No. 2 (2024): El-Suffah: Jurnal Studi Islam
Publisher : Yayasan Abdurrauf Cendekia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70742/suffah.v1i2.68

Abstract

Men and women have significant differences, but the context is different after marriage. Running a marriage is also balanced with assertive behavior so that the hope of achieving marriage can be achieved. This study aims to look at the difference in the level of assertiveness between men and women in the context of the household, as well as how this impacts the division of roles and responsibilities of husband and wife. The research method used is library research by collecting information and data in documents, books, journals, articles and so on. The results of this study show that in the difference between assertive nature and men and women, they have their respective duties and roles in the household. So that the two must have a synchronous relationship and will not intersect in the household that has been built from the beginning of the marriage. In any individual whose level of assertiveness is high, it can be an adaptive self-defense. So that it will be easier to recognize himself and be able to plan his life goals according to his capacity. This assertiveness is very important to be known by men and women which will produce a tendency between the two. For this reason, married couples are able to place themselves equally with responsibility in taking care of the household. Abstrak: Laki-laki dan perempuan memiliki perbedaan yang signifikan, akan tetapi konteks tersebut berbeda setelah menjalankan pernikahan. Menjalankan pernikahan hrus juga diimbangi dengan perilaku asertif sehingga harapan untuk mencapai pernikahan bisa tercapai. penelitian ini bertujuan untuk melihat perbedaan tingkat asertivitas antara laki-laki dan perempuan dalam konteks rumah tangga, serta bagaimana hal ini berdampak pada pembagian peran dan tanggung jawab suami istri. Metode penelitian yang digunakan adalah library reseacrh dengan mengumpulkan informasi beserta data dalam dokumen, buku, jurnal, artikel dan lain sebagainya. Hasil penelitian ini menunjukkan bahwa dalam perbedaan sifat asertif dengan laki-laki dan perempuan bahwasanya memiliki tugas dan perannya masing-masing dalam rumah tangga. Sehingga keduanya harus memiliki hubungan yang sinkron dan tidak akan bersinggungan dalam rumah tangga yang sudah dibangun dari awal pernikahan. Dalam setiap individu yang tingkat asertivitasnya tinggi dapat menjadi pertahanan diri yang adaptif. Sehingga akan lebih mudah mengenali dirinya sendiri dan mampu merencanakan tujuan hidupnya sesuai dengan kapasitasnya. Asertivitas ini sangat penting diketahui oleh laki-laki dan perempuan yang akan menghasilkan kecenderungan diantara keduanya. Untuk itu pasangan suami istri mampu menempatkan diri secara setara terhadap tanggung jawab dalam mengurus rumah tangga. Kata Kunci: Asertivitas; Pernikahan; Surah Ali-‘Imron