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All Journal Jurnal Pengabdian Kepada Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen JEBD Jurnal Media Akademik (JMA) JURNAL MULTIDISIPLIN ILMU AKADEMIK PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
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Pembuatan Website Company Profile Menggunakan CMS Wordpress Sebagai Media Promosi Travel Tour.OK Garrin Gardiano Panandio; Heru Utomo
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The research method used is action research with a design process using the WebQual and Epic Model methods. Website creation application using the WordPress CMS. This research involved 20 respondents consisting of 2 web design experts and 2 computer experts who would provide an assessment of the criteria for good website design, as well as 15 consumers or potential consumers and 1 staff member from Travel Tour.OK who would provide an assessment of the effectiveness of the website design. Meanwhile, the data collection methods used were observation, interviews, questionnaires and documentation. The questionnaire results were analyzed using the Likert scale method. The results of this analysis indicate that the website design created is in the "Good" category as a company profile website on Travel Tour.OK. This is proven by the calculation results of the WebQual Index (WQI) score of 0.71 and the Epic Model score of 2.97 which is included in the "Effective" assessment category. This score shows that the website created as a company profile at Travel Tour.OK is suitable for use.
Pembuatan Desain Kemasan Sebagai Corporate Identity Untuk Promosi Menggunakan APlikasi Corel Draw X8 Di UPPKS Sumber Rahayu Tumpang Kabupaten Malang Devi Witjaksono, Kartika Chandra; Heru Utomo
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

UPPKS Sumber Rahayu Tumpang, Kabupaten Malang, menggunakan desain kemasan sebagai alat promosi, namun desain yang kurang menarik mengurangi efektivitas promosi. Penelitihan ini bertujuan mengembangkan desain kemasan yang lebih menarik, informatif, dan unik menggunakan aolikasi CorelDraw X8. Penelitihan dilakukan dengan metode action research dan melibatkan 20 responden, termasuk pemilik, karyawan, ahli desain, dan calon konsumen. Hasil analisis menggunakan EPIC Rates menunjukan bahwa desain kemasan sangat efektif dalam menarik perhatian dan menyampaikan pesan perusahaan. Kesimpulannya, desain kemasan yang di buyat dengan CorelDraw X8 efektif sebagai identitas perusahaan untuk promosi dan disarankan agar UPPKKS Sumber Rahayu konsisten memperbarui desain untuk promosi yang lebih.
Co-Authors Abdullah Helmy Ahmad Fauzi Devi Witjaksono, Kartika Chandra Drs. Joko Samboro Dwi Sudjanarti Dyah Putri Anggraini Firmansyah, Ananda Rizki Garrin Gardiano Panandio Jesy Aprilia L Gaol Joni Dwi Pribadi Maskur - Maskur Maskur Mohamad Arganta Adi Wicaksono Musthofa Hadi Nabilla Al-Fitriani Sukmawati Reyhan Hadani Setiawan Salsabila Fitri Wijaya Wahyu Prihatno Reginata