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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Media Akademik (JMA) Jurnal Akuntansi, Perpajakan dan Auditing JURNAL RUMPUN MANAJEMEN DAN EKONOMI PENG: Jurnal Ekonomi dan Manajemen Jejak digital: Jurnal Ilmiah Multidisiplin Proceeding Maritime Business Management Conference
Musthofa Hadi
Unknown Affiliation
Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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KETRAMPILAN KEWIRAUSAHAAN SEBAGAI PEMBERDAYAAN POTENSI ANAK ASUH YAYASAN PANTI ASUHAN KRISTEN JAWA TIMUR DI MALANG Tri Istining Wardani; Asminah Rachmi; Musthofa Hadi; Dwi Sudjanarti; Umi Khabibah
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 7 No 2 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (922.267 KB)

Abstract

The purpose of this PkM activity is to empower the potential of foster children (girl) of the East Java Christian Orphanage Foundation as the target audiences to spark motivation and creativity so that they become independent individuals. Empowerment is carried out by providing entrepreneurship skills training. The material studied is Basic Knitting using the Single Crochet Stitch, Half Double Crochet Stitch and Double Crochet Stitch technique to create a Semi Solid Granny Square pattern which will produce a product in the form of a Tote Bag.PkM activities are divided into 3 modules, the first is theoretical briefing about the objectives, benefits and tips, as well as the importance of having an entrepreneurial spirit and high motivation to learn various kinds of skills, the second is a theoretical explanation of basic knitting techniques / Crocheting and the Semi Solid Granny Square pattern for making Tote Bags, and the third practice and practice to produce a product that is worth selling so that it can be marketed so that it can help with economic problems and welfare in their families. From the training that was held for 2 days, and assistance for independent learning online through Whatsapp media to 10 foster children (girl), 4 gilrs were successful with their commitment to produce the final product in the form of a Tote Bag, even 1 of them managed to enrich and sharpen her own skills by combining the thread color in the final product.Based on the results of the evaluation, it can be concluded that the training ran smoothly and effectively and brought benefits, because the target audiences could absorb the knowledge conveyed and was able to produce the finished product as targeted from the start
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA KEWIRAUSAHAAN BERBASIS MORAL ETIKA DAN MANAJEMEN KAS PADA JAMAAH MASJID ASY SYUHADA MALANG Joko Samboro; Heru Utomo; Abdullah Helmy; Maskur -; Musthofa Hadi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 1 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.04 KB) | DOI: 10.33795/jabdimas.v8i1.114

Abstract

The purpose of this service is to find the problems faced by the ASY SYUHADA congregation and congregation RT. 6 RW. 7 Sudimoro, Kel. Mojolangu, Kec. Lowokwaru Malang City and at the same time provide the right solution in order to achieve increased knowledge and capabilities in the operational field, especially in the field of entrepreneurship, namely starting before carrying out activities, with aspects of intention in entrepreneurship, then during activities, namely in terms of the importance of moral ethics in entrepreneurship and also given examples of the character of the Prophet Muhammad in trading, service quality and also selling techniques, which ended with an agreement or better known as a deal and marked by a handshake, so that work is not only profitable, but also gets blessings. Thus this activity can improve skills, both soft skills, especially in entrepreneurship and in cash managementThe methods used are: observation, to observe the activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most suitable alternative in order to market goods more effectivelyThe findings are that guidance and training on: practical moral-ethical-based entrepreneurship and discussions about experience and how to manage cash well. well done
Pengaruh e-Trust, e-Service Quality, dan Minat Pembelian Terhadap Keputusan Pembelian Menggunakan Shopeepaylater di Platform e-Commerce Shopee. Syafira Aisya Nurinda; Musthofa Hadi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 1 (2024): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i1.1156

Abstract

Saat ini, Shopee berinovasi untuk mendapatkan e-Trust, e-Service Quality maupun meningkatkan minat pembelian konsumen melalui shopeepaylater. Sehingga penelitian ini bertujuan untuk mengetahui pengaruh e-Trust, e-Service Quality dan minat pembelian terhadap keputusan pembelian menggunakan shopeepaylater di platform e-Commerce shopee. Penelitian ini merupakan penelitian kuantitatif dengan populasi Mahasiswa Program Studi D-IV Manajemen Pemasaran Politeknik Negeri Malang. Data dikumpulkan dengan cara menyebar kuesioner atau angket kepada 75 responden menggunakan teknik Non-Probability Sampling dengan pendekatan Purposive Sampling. Dari hasil penelitian ini dapat disimpulkan bahwa Mahasiswa Program Studi D-IV Manajemen Pemasaran Politeknik Negeri Malang melakukan keputusan pembelian menggunakan shopeepaylater di platform e-Commerce shopee dengan mempertimbangan e-Trust, e-Service Quality, dan Minat Pembelian.
PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PELANGGAN OPTIMAL FOTOCOPY MALANG) Rafilah Putri Adibah; Musthofa Hadi; Achmad Zaini
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i12.1426

Abstract

Orientasi terhadap pelanggan adalah pendekatan dan strategi pelayanan bisnis yang berusaha penempatan kebutuhan pelanggan di atas kebutuhan bisnis. Pengusaha menginginkan pelanggan untuk kembali lagi untuk mendapatkan layanan yang sama atau lebih. Pelanggan puas dikarenakan kebutuhannya terpenuhi yaitu jasa atau produk yang diterima sepadan dengan kontribusi yang dilakukan. Kepuasan pelanggan adalah evaluasi dengan sadar atau penilaian kognitif menyangkut kinerja jasa relatif bagus atau buruk atau produk bersangkutan cocok atau tidaknya dengan tujuan dan atau pemakaiannya. Dampak kepuasan pelanggan ditengarai menjadikan fluktuasi omzet usaha Optima Fotocopy Malang pada trimester ketiga 2025. Penelitian ini bertujuan untuk mengetahui pengaruh Lokasi dan Layanan Kualitas terhadap Kepuasan Pelanggan pada Optima Fotocopy Malang dengan menggunakan metode penelitian kuantitatif. Teknik analisis data yang digunakan untuk menguji hipotesis adalah analisis deskriptif dan regresi linier berganda. Dalam pengambilan data dengan menyebarkan kuesioner pada sampel penelitian ini berjumlah 95 responden menggunakan teknik penentuan sampel dengan pertimbangan tertentu atau non-probability purposive sampling. Berdasarkan temuan penelitian disimpulkan secara parsial dan simultan variabel lokasi dan kualitas pelayanan berpengaruh sangat kuat terhadap variabel kepuasan pelanggan Optimal Fotocopy Malang. Rerata indikator pelanggan akan berkunjung kembali sebesar 4,34, kesesuaian harapan 4,28, dan bersedia untuk merekomendasikan sebesar 4,31 karena beberapa faktor seperti tempat tunggu, parkir, dan kelengkapan peralatan penunjang. Diharapkan perusahaan memperhatikan penampilan atau pakaian yang digunakan oleh pegawai, dalam hal ini pengelola dapat memberikan seragam khusus bagi para pegawai.
Pengaruh Ukuran Perusahaan, Profitabilitas, Likuiditas, dan Umur Perusahaan Terhadap Islamic Social Reporting Musthofa Hadi; Prihatni, Rida; Susanti, Santi
Jurnal Akuntansi, Perpajakan dan Auditing Vol. 6 No. 1 (2025): Jurnal Akuntansi, Perpajakan dan Auditing
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/japa.0601.04

Abstract

This study aims to determine the effect of company size, profitability, liquidity, and company age on Islamic Social Reporting (ISR). The study utilizes quantitative methods and employs regression analysis to analyze data collected from purposive sampling and use non participant observation. The results of the study indicate that the company size has impact ISR practices, profitability has impact ISR practices, liquidity has not impact ISR practices, company age has impact ISR practices.
PENGARUH VIRAL MARKETING DAN E-WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CAFE KIOS MERA KAJOETANGAN KOTA MALANG Moh. Rifqi Riyansyah; Musthofa Hadi; Arni Utamaningsih
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3241

Abstract

Persaingan bisnis di era digital saat ini mengharuskan setiap pelaku usaha melakukan inovasi dengan memanfaatkan teknologi untuk memperluas pemasaran dan meningkatkan penjualan. Berdasarkan pengamatan, Cafe Kios Mera yang berada di dalam sebuah gang kecil dikawasan Kampung Heritage Kajoetangan Kota Malang pengunjungnya cukup ramai. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh viral marketing dan e-word of mouth terhadap keputusan pembelian di Cafe Kios Mera Kajoetangan Kota Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan tipe penelitian explanatory research. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dengan menyebarkan kuesioner secara langsung kepada 100 orang dengan kriteria konsumen yang pernah melakukan pembelian dan pernah mengetahui konten di media sosial terkait Cafe Kios Mera. Teknik analisis data yang digunakan adalah regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa besarnya kontribusi variabel viral marketing dan e-word of mouth terhadap keputusan pembelian adalah sebesar 47,5% sedangkan sisanya sebesar 52,5% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini. Hasil uji hipotesis yang dilakukan, variabel viral marketing dan e-word of mouth secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Viral marketing dan e-word of mouth secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian di Cafe Kios Mera.Hasil penelitian ini dapat disimpulkan bahwa viral marketing dan e-word of mouth berpengaruh terhadap keputusan pembelian di Cafe Kios Mera Kajoetangan Kota Malang. Cafe Kios Mera diharapkan dapat memperhatikan waktu peluncuran informasi serta lebih aktif dalam menanggapi komentar konsumen di media sosial terkait varian produk, kualitas dan harga produk sehingga terdapat komunikasi antara penjual dan pembeli.
PENGARUH WORD OF MOUTH DAN BRAND AWARENESS TERHADAP MINAT BELI KONSUMEN PRODUK SEPATU VENTELA DI KOTA MALANG (STUDI PADA MAHASISWA DI POLITEKNIK NEGERI MALANG) Rafi Dwi Novianto; Musthofa Hadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4479

Abstract

Persaingan bisnis antara sepatu lokal dengan sepatu import terus mengalami peningkatan, bisnis sepatu lokal yang terus berkembang adalah Sepatu Ventela. Penelitian ini bertujuan untuk mengetahui dan menganalisis word of mouth dan brand awareness terhadap minat beli konsumen Sepatu Ventela di Kota Malang. Penelitian ini menggunakan metode kuantitatif. Teknik pengumpulan data menggunakan kuisioner yang disebarkan secara langsung pada 100 mahasiswa Politeknik Negeri Malang, dengan teknik purposive sampling. Teknik analisis data yang digunakan analisis regresi berganda dan uji hipotesis. Berdasarkan termuan penelitian disimpulkan secara parsial dan simultan word of mouth dan brand awareness berpengaruh terhadap minat beli konsumen. Sepatu Ventela diharapkan terus membuat promosi yang menarik agar tetap menjadi bahan perbincangan perbincangan dan terus melakukan inovasi dan kolaborasi dengan para entertainer terkenal untuk dapat terus meningkatkan kesadaran merek masyarakat mengenai Sepatu Ventela.
Pengaruh Kualitas Layanan dan Kesadaran Merek Terhadap Minat Beli Layanan Youtube Premium pada Mahasiswa di Kota Malang Muhammad Ainul Yaqin; Ayu Sulasari; Musthofa Hadi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/y7asbk88

Abstract

Technological advancement has become a vital instrument in facilitating human needs, particularly in accessing entertainment and information. Among the most widely used platforms is YouTube, including its paid service, YouTube Premium, which offers an ad-free experience along with various exclusive features. The growth of a company is closely linked to consumers’ purchase intention toward its products or services. Several factors can influence purchase intention, notably service quality and brand awareness, which play essential roles in sustaining and enhancing consumer interest. This study aims to examine the effect of service quality and brand awareness on the purchase intention of YouTube Premium among university students in Malang City. Employing a quantitative approach with an explanatory research design, this study involved 120 respondents selected through purposive sampling. Data were collected using questionnaires distributed via Google Forms. The analytical techniques used include descriptive analysis, validity and reliability tests, classical assumption testing, and hypothesis testing. The findings reveal that both service quality and brand awareness significantly influence purchase intention, both partially and simultaneously.
Pengaruh Kualitas Pelayanan dan Digital Marketing Terhadap Kepuasan Pelanggan dalam Penggunaan Jasa Ekspedisi di PT Pos Indonesia (Persero) Kota Malang Wildan Habibie Abdullah; Lina Budiarti; Musthofa Hadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qtc30027

Abstract

This study investigates the impact of service quality and digital marketing on customer satisfaction within the expedition service sector, focusing on PT. Pos Indonesia (Persero) Malang Branch Office. In highly competitive logistics, customer satisfaction is a critical success indicator, directly influenced by service interaction quality and effective digital promotion. The research aims to understand how PT. Pos Indonesia can enhance its service quality and optimize digital marketing strategies to improve customer satisfaction and maintain competitiveness.This study employed a quantitative approach by distributing questionnaires to  customers of PT. Pos Indonesia (Persero) Malang Branch Office. The collected data were then analyzed using multiple linear regression to examine the influence of independent variables on the dependent variable. The population consisted of all customers using the company’s expedition services, with the sample selected through purposive sampling. The results indicated that both service quality and digital marketing had a positive and significant influence on customer satisfaction. Both simultaneously and individually. The coefficient of determination revealed that 77.6% of the variation in customer satisfaction was  explained by the two variables, while the remaining 22.4% was influenced by other factors outside the research model. In conclusion, good service quality and effective digital marketing strategies are crucial factors in enhancing customer satisfaction at PT. Pos Indonesia (Persero) KCU Kota Malang. Therefore, the company is advised to continue investing in improving service quality, both in terms of speed, accuracy, and staff friendliness, as well as developing more innovative digital marketing strategies to reach broader market segments.
Co-Authors Abdullah Helmy Achmad Zaini Ainul Yaqin Arni Utamaningsih Asminah Rachmi Ayu Sulasari Drs. Joko Samboro Dwi Sudjanarti Heru Utomo Lina Budiarti Maskur - Moh. Rifqi Riyansyah Rafi Dwi Novianto Rafilah Putri Adibah Rida Prihatni Santi Susanti, Santi Syafira Aisya Nurinda Tri Istining Wardani Umi Khabibah Wildan Habibie Abdullah