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All Journal Jurnal Pengabdian Kepada Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian Mandiri JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen dan Ekonomi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen JEBD Jurnal Media Akademik (JMA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Joni Dwi Pribadi
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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BIMBINGAN DAN PELATIHAN DESAIN LABEL KEMASAN PADA UKM KERUPUK DI DESA AMPELDENTO KARANGPLOSO Rena Feri Wijayanti; Lina Budiarti; Erlangga Andi S; Joni Dwi Pribadi; Shinta M Trivena
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 7 No 1 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.607 KB)

Abstract

Small businesses such as home industries have to face various obstacles to expand their product markets. One of the obstacles is the products offered are not well known to the public because there is no brand label attached to the product packaging. Seeing the importance of brand labels on a product, it is important to be able to participate in small businesses to provide additional knowledge of the function and use of brand labels in product marketing. This community service aims to provide direction about the benefits of labels to introduce products to a wider market.
BIMBINGAN DAN PELATIHAN KONTEN INSTAGRAM SEBAGAI PENERAPAN DIGITAL MARKETING PADA USAHA KECIL DI USAHA KERIPIK BAROKAH KOTA BATU Rena Feri Wijayanti; Lina Budiarti; Tri Yulistyawati Evelina; Joni Dwi Pribadi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.187

Abstract

This activity aims to guide small businesses, especially Keripik Barokah in Batu City. By completing this activity, Keripik Barokah can take advantage and maximize the Instagram platform by presenting content related to the Keripik Barokah or content that is closely related to any information about Keripik Barokah. Through Content uploaded to Instagram, it will provide awareness about products from Barokah Chips and encourage consumers to purchase products in the Batu City area and other cities. The approach used by providing guidance step by step from the first by creating an official Instagram business account from Keripik Barokah, namely @barokahchips_batu, and provides the next step about various examples of creating contents that are possible to be uploaded on a business account. In addition, to maximize the analysis of the use of business Instagram, an explanation of the benefits of Instagram Insight is also given to see the response of account visitors so they can keep up with the increasingly rapid development of digital marketing nowadays.
Pengaruh Digitalisasi, Keamanan Dokumen dan Efisiensi Kerja terhadap Kinerja Tata Kelola Dokumen Joni Dwi Pribadi; Permanasari, Kartika Indah; Utaminingsih, Arni; Hadi, Musthofa; Fadilah, Zakiah Nur
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 4 (2023): OKTOBER: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v1i4.859

Abstract

Document governance is an effort to organize documents well, neatly and systematically in accordance with applicable regulations and the needs of each organization. Good document governance can be seen from several perspectives, and this research uses digitalization, document security and work efficiency to measure it. This research uses an explanatory approach, which explores data by distributing questionnaires. Respondents in this research were alumni of the Department of Business Administration, Politeknik Negeri Malang, who had careers in government agencies, higher education institutions, state-owned enterprises and private companies who were members of the alumni group of the Department of Business Administration. Respondents were 86 people and were analyzed statistically using SEM PLS. The research results show that all the hypotheses developed were declared accepted, both for the direct relationship between digitalization, document security and work efficiency on document governance, as well as for the indirect relationship between digitalization on document governance and document security and work efficiency as the intervening.
Pembuatan Media Promosi Menggunakan Desain Feed Instagram Berbasis Aplikasi Canva Pada UMKM Tropic.1996, Mojokerto Kharinka Wahyu Irtanti; Joni Dwi Pribadi
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 2 No. 2 (2024): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i2.654

Abstract

Promotional media through the Instagram platform provides a space for companies to share information about their products with the aim of influencing consumers and increasing sales. UMKM Tropic.1996 has been promoting through Instagram but has not managed it effectively, resulting in unstructured product photos and an unappealing and uninformative Instagram feed. This research aims to create a feed design using the Canva application that can be used as promotional media on the Instagram account of UMKM Tropic.1996. This research adopted the action research method. Data collection methods included interviews, observations, questionnaires, and documentation. The effectiveness of the design was measured using the EPIC Rate method, which included four indicators: empathy, persuasion, impact, and communication. The research was conducted in two cycles. Based on the data obtained from the questionnaires, the average EPIC score in the first cycle indicates an effectiveness value of 4.3, while in the second cycle, the effectiveness value increased by 0.4 to 4.7 fell into the category of highly effective. In conclusion, the created Instagram feed design is deemed suitable for publication and highly effective as a promotional medium. Therefore, it is recommended that the company maintains consistency in promoting through the Instagram feed by regularly uploading content and paying attention to the day, time, caption, and hashtags when posting content to optimize the promotion.
Pembuatan Media Iklan Video Menggunakan Adobe Premiere Pro Untuk Promosi di Instagram Toko Kopi Ong Malang Jani Pinta Ardharisma; Maskur; Joni Dwi Pribadi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

In the face of increasingly tough business competition, companies need to utilize social media, especially Instagram as an effective promotional platform through videos. This study aimed to create an advertising video as a promotional medium and measure the effectiveness of advertising using the Direct Rating Method (DRM). The type of research used was action research (Action Research). This research used interviews, documentation, observation and questionnaires. The results of the analysis showed that the advertising video for Toko Kopi Ong Malang is included in the effective category, with the results obtained in the attention dimension of 14.0, the understanding dimension of 13.6, the cognitive dimension of 14.8, the affective dimension of 14.4 and the attitude dimension of 14.8, for a total DRM of 71.6. From the results of this study, it can be concluded that video advertising media using Adobe Premiere Pro for promotion on Instagram Toko Kopi Ong Malang is effective.
PENGUKURAN EFEKTIVITAS APLIKASI NOTA DAN SURAT PERINTAH JALAN DENGAN MENGGUNAKAN MICROSOFT EXCEL UNTUK MEMPERLANCAR DISTRIBUSI BARANG PADA MODERN RETAIL ROEMAH KITA GRESIK Syech Tufail; Joni Dwi Pribadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i1.3477

Abstract

Note and road warrant is one of the most important things on a transaction media to improve service quality and expedite the distribution of goods. Based on research from Modern Retail Roemah Kita Gresik (Semen Indonesia Distributor), there are some problems about transaction media wich is note and road warrant still using manual/handwritten. From that problem, researcher have goals to give some solution wich is making transaction media note and road warrant digitals then printed, so it can improve the service quality and expedite the distribution of goods on Modern Retail Roemah Kita Gresik. This research is a type of action research, that are do something activities and solve the problem. Action research have some important element, wich is planning, action, observation, and reflection. Data collection methods used are interviews, observation, documentation, and questionnaires. The research was conducted with 12 respondents who had filled out a questionnaire using the SUS method, the distribution of the questionnaires in the study had very effective results and was feasible to use. The results of this study are proven by SUS with a grade A and a score of 85. This can be concluded that Modern Retail Roemah Kita Gresik can use note and warrant road digital as transaction media to improve service quality and epedite the distribution goods on the company.promotions, so as to stimulate purchasing interest in their products.
Redesain Label Kemasan Menggunakan Aplikasi Coreldraw Pada UPPKS Sumber Rahayu Tumpang Kabupaten Malang Nadia Yales Khilma; Joni Dwi Pribadi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk meredesain label kemasan yang efektif dengan menggunakan Aplikasi CorelDRAW. Penelitian ini menggunakan metode Action Research. Sedangkan pengumpulan data dilakukan dengan menggunakan metode observasi, wawancara, dokumentasi, dan kuesioner. Kuesioner dibagikan kepada 15 responden yang terdiri dari owner, 2 ahli desain, 2 ahli pemasaran, 5 konsumen, dan 5 calon konsumen untuk menilai baik kualitas desain maupun efektivitas desain label. Efektivitas desain dianalisis dengan menggunakan EPIC Model (Empathy, Persuasion, Impact, Communication). Pada Siklus kedua desain label kemasan sudah layak digunakan untuk media promosi dan nilai EPIC Rate menunjukkan peningkatan baik untuk desain hitam putih 4,15 (efektif) maupun desain berwarna 4,47 (sangat efektif). Berdasarkan hasil penelitian yang telah dilakukan, dapat disimpulkan bahwa kedua desain yang dibuat dengan CorelDRAW dapat digunakan sebagai media promosi yang efektif.
PEMBUATAN BOOKLET COMPANY PROFILE SEBAGAI MEDIA PUBLISITAS MENGGUNAKAN CANVA PRO PADA PT MITSUBISHI KRAMA YUDHA MOTORS AND MANUFACTURING JAKARTA TIMUR Nabilla Al-Fitriani Sukmawati; Joni Dwi Pribadi; Heru Utomo
Jurnal Media Akademik (JMA) Vol. 3 No. 1 (2025): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i1.1557

Abstract

PT Mitsubishi Krama Yudha Motors and Manufacturing memanfaatkan media publisitas berupa booklet company profile dalam membagikan informasi tentang perusahaan, guna menjalin hubungan jangka panjang dengan stakeholder-nya. Namun, booklet company profile tersebut masih kurang efektif dan efisien untuk digunakan, karena tampilan dan bentuknya yang menyulitkan audience serta perlu adanya pembaharuan dan penambahan informasi. Tujuan dari penelitian ini adalah untuk membuat booklet company profile baru. Penelitian ini menggunakan metode action research dan metode pengumpulan data berupa wawancara, dokumentasi, observasi, serta kuesioner. Adapun kuesioner yang dibuat berdasarkan indikator penilaian materi dan desain, serta efektivitas media publisitas. Kuesioner dibagikan kepada 11 responden meliputi karyawan perusahaan, ahli desain, ahli pemasaran, dan calon konsumen/konsumen. Data yang diperoleh diolah menggunakan analisis tabulasi sederhana. Hasil penelitian menunjukkan, bahwa booklet company profile telah sangat layak untuk indikator materi dan desain, serta sangat efektif untuk digunakan sebagai media publisitas. Maka, dapat disimpulkan, bahwa booklet company profile dapat digunakan sebagai media publisitas, guna meningkatkan persepsi, opini, dan sikap dalam meningkatkan apresiasi publik terhadap perusahaan. Saran untuk perusahaan yakni, booklet yang telah dibuat dapat digunakan untuk melengkapi publisitas perusahaan, dan bisa dikembangkan informasi di dalamnya mengikuti perkembangan perusahaan.
PEMBUATAN DESAIN KEMASAN MENGGUNAKAN MEDIA CORELDRAW SEBAGAI ALAT PENUNJANG PROMOSI DI PAWONE BUK RIN DURENAN TRENGGLEK Angelina Mayang Soffa; Tri Istining Wardani; Joni Dwi Pribadi
Jurnal Media Akademik (JMA) Vol. 3 No. 1 (2025): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i1.1558

Abstract

Pawone Buk Rin merupakan usaha yang bergerak dibidang kuliner, dalam kegiatan promosinya usaha tersebut memaksimalkan penggunaan kemasan dalam memberikan informasi dan identitas usahanya. Namun, sayangnya kemasan tersebut masih kurang efektif dan efisien untuk digunakan, karena jenis bahan kemasannya syrofoam yang tidak sehat, serta tampilan desainnya yang perlu adanya pembaharuan dan penambahan informasi. Tujuan dari penelitian ini adalah untuk membuat kemasan baru untuk mendukung alat promosi Pawone Buk Rin. Penelitian ini menggunakan metode action research dan metode pengumpulan data berupa wawancara, dokumentasi, observasi, serta kuesioner. Adapun kuesioner yang dibuat berdasarkan indikator EPIC Model. Kuesioner dibagikan kepada 15 responden meliputi pemilik usaha, ahli desain, ahli pemasaran, dan calon konsumen/konsumen. Data yang diperoleh diolah akan dianalisi menggunakan EPIC rate. Hasil penelitian menunjukkan, bahwa kemasan telah sangat efektif dan layak. Maka, dapat disimpulkan, bahwa kemasan dapat digunakan sebagai media promosi, untuk memperluas pasarnya, serta menjadi faktor untuk menentukan pembelian. Saran untuk Pawone Buk Rin yakni, pemilik dapat mengembangkan media promosi mereka tidak hanya melalui desain kemasan produk, tetapi juga dengan memanfaatkan file desain yang dapat diperbarui seiring waktu dan perkembangan usaha. Hal ini memungkinkan perusahaan untuk selalu memperbaharui tampilan kemasan mereka sesuai dengan tren terbaru atau perubahan dalam strategi pemasaran, memastikan bahwa produk mereka tetap menarik dan relevan.
Pembuatan Media Promosi E-Booklet dengan Aplikasi Canva Pro pada PT Angkasa Pura I Juanda Surabaya Cici Dewi Sekartaji; Joni Dwi Pribadi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aimed to develop an effective promotional e-Booklet using Canva Pro for PT Angkasa Pura I Juanda Surabaya, specifically for the human remains lounge in the cargo business area, which previously utilized a market-sounding PowerPoint presentation. The research method employed was Action Research, consisting of planning, action, observation, and reflection. Data collection was conducted through observation, interviews, documentation, and questionnaires. The questionnaire was distributed to 17 respondents, comprising 1 manager, 2 relevant staff members, 2 design experts, 2 marketing experts, and 10 prospective customers, with the effectiveness of the e-Booklet analyzed using the EPIC Model. The result of this study was an e-Booklet created using Canva Pro, which proved to be a highly effective promotional tool for PT Angkasa Pura I Juanda, achieving a final EPIC Rate of 4.51. The implication of this research is that the developed e-Booklet can be utilized as a promotional medium by being integrated into the company's official website to further convince prospective customers.
Co-Authors Angelina Mayang Soffa Batrisya Khazindar Brilian Musthafa Pasha Cici Dewi Sekartaji Dimas Setyawan Prasetyo Erlangga Andi S Fadilah, Zakiah Nur Farida Akbarina Feliatra Haekal Adli Muhammad Hayyun Nurvie, Amarida Heru Utomo Jani Pinta Ardharisma Janu Prastyo Kartika Indah Permanasari Kharinka Wahyu Irtanti Khrisna Hadiwinata Lina Budiarti Maskur Moh. Choirul Abidin Muhammad Amrullah Sukma Wala Musthofa Hadi, Musthofa Nabilla Al-Fitriani Sukmawati Nadia Yales Khilma Nandaru Ramadhan Rena Feri Wijayanti Shinta M Trivena Shohib Muslim Syech Tufail Tri Istining Wardani Tri Ramadani Arjo Tri Yulistyawati Evelina Utaminingsih, Arni